
Timeline
About me
Consumer Marketing at Nvidia
Education
Dis – danish institute for study abroad
2006 - 2006Exchange studentThe only selected student in Journalism major to attend DIS (Danish Institute for Study Abroad) 4-month exchange program in Copenhagen, receiving the University Scholarship
Hkust business school
2012 - 2013Master of business administration (mba) concentrations in consulting/strategy and marketing- Vice President of China Club to raise school brand image in Mainland China; created and managed Weibo and ChaseDream platform- 2nd runner up in Internal Case Competition; represent HKUST in Roland Berger International Case Competition in Barcelona- Awarded Jebsen Scholarship (9 in 109)
New york university - leonard n. stern school of business
2013 - 2013Mba exchange program marketing- Digital Marketing- New Media Marketing- Brand Strategy- Advertising Management- Competitive Strategy in Market Place
Peking university
2003 - 2007Bachelor journalism and communication; international studies as second degree gpa 3.4- Editor and journalist for <Peking University Youth> Newspaper. Published several issues of news reports covering various topics such as PKU Debate Competition, Campus Life, Graduation Issue, etc- President of Promotion at PKU Volunteer Association. Volunteered in Guizhou Province to investigate and conduct Turism Development Plan
Experience
Beijing television station
Jun 2006 - Sept 2006InternEditor & Journalist. Prepared and edited media content for the 2006 FIFA World Cup Live Broadcasting Show and Daily News Program 'Morning Beijing'.
China central television
Sept 2006 - Oct 2006InternJournalist. Assisted news editing and reporting in science & technology.
Lg electronics
Mar 2007 - Mar 2011Assistant managerSystematic trained marcom and PR specialist for the mobile phone BU, aiming to ensure optimal coverage and positive consumer and media feedback.
Motorola mobility
Apr 2011 - Jun 2012Marketing communication managerLaunched three major mobile phone product lines in China, developed marketing communication strategies and executions from market analysis, consumer insights study, campaign messaging, creative to content strategy. Experienced in co-marketing and global/local agency management.
Metlife
Jun 2013 - Aug 2013Global leadership development program mba internSelected in the MBA Global Leadership Development Program (3 out of 109).
Metlife
Jan 2014 - Nov 2016Senior marketing communication managerLed marketing communication, digital marketing and event management. Awarded MetLife STAR award in recognition of outstanding performance in digital innovation.
Lan kwai fong group
Nov 2016 - May 2018Director - marketing & events (china)Built up marketing ecosystem to acquire and engage customers. Oversaw marketing, PR and events in Hong Kong, Chengdu, Shanghai and Thailand with a team of 14 members. Received LKF STAR award in recognition of outstanding performance and contributions.
Miotech妙盈科技
Jun 2018 - Jul 2019Vp of marketingBuilding the startup brand from 0 to 1. MioTech provides AI-driven market intelligence, backed by Horizons Ventures (Li Ka-shing's investment arm), JP Morgan, HSBC and ZhenFund.
Sandstar
Jul 2019 - Mar 2022Partner/cmoBuilding the startup brand and develop business in domenstic and oversea markets. SandStar focuses on computer vision to empower AI unattended retail globally.
Nvidia
Mar 2022 - nowConsumer marketing
Licenses & Certifications
Google digital analytics fundamentals
Google analyticsOct 2013- View certificate
Hootsuite certified professional
Hootsuite media inc.Dec 2013
Honors & Awards
- Awarded to Andrea WangSTAR Award Lan Kwai Fong Group Dec 2017 In recognition of taking initiative, thinking creatively and communicating well
- Awarded to Andrea WangSTAR Award MetLife Hong Kong Sep 2014 In recognition of outstanding performance and contributions to setting up social media platforms.
Volunteer Experience
Event Organiser
Issued by Habitat for Humanity Hong Kong on Mar 2016Associated with Andrea Wang
Event Organiser
Issued by Hong Kong Breast Cancer Foundation on Oct 2014Associated with Andrea Wang
Committee Member
Issued by WE Club on Jul 2016Associated with Andrea Wang
Languages
- maMandarin
- enEnglish
- caCantonese
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