Experience

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  Nike

  Mar 2000 - Sept 2008

  Product designer ii - promo team

  Responsible for apparel design on special promotion activities in Asia Pacific (08 Beijing Olympic project, India Cricket National team, Asia Game. Etc).Work with Category Team to produce presentation materials that effectively communicate the concept behind the line for internal and external audiences.Successfully developed a series of sports jersey, including basketball, soccer, running, cricket and rugby for Asia with acknowledgment from all the country leads.

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  Reebok

  Oct 2008 - Oct 2009

  Senior designer - lifestyle and sport

  Responsible for apparel design on both lifestyle (Retro sports for men’s) and sport categories (Basketball, Tennis, Men’s training etc.)Work with global design team to create concept and product for basketball. Presentation in global design meeting and country design review meeting to deliver design concepts and product details.Lead and manage the workload in sport team and work closely with graphic designer.

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  Li ning sport limited

  Oct 2009 - May 2010

  Senior designer - women's sportlife

  Responsible for leading Women's Sportlife team designers to create the product from concept, color to apparel. Included different categories (Collegiate, surf girl, Ning-collection, basic, graphic collection, etc).Work with graphic designer to provide the concept and direction for W's graphic tee collection.Responsible for design Men's outdoor collection.

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  Reebok

  May 2010 - Dec 2012

  Design manager

  1. Lead and manage the team workload to meet different deadline and milestones.2. Responsible for leading the design team of 4 designers. From concept stage to final product creation and production. 3. Manage across the design team and other functions departments on different timelines and workload.4. Communicate and work closely with global design team.5. Work with design team to produce presentation materials that effectively communicate the concept and assist in the sell through for internal and external audiences. Show less

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  Li-ning (china) sports goods co. ltd

  May 2013 - Aug 2015

  Design manager

  1. Responsible for leading D.Wade (NBA player) design team included Premium, Performance and Sportlife products. From concept direction, color, material to final product.2. Manage the design team budget, timeline, process and team alignment.3. Lead the apparel design team and collaboration with US footwear designer to create a holistic story for Wade & LN collaboration collections.

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  Skechers china limited

  Aug 2015 - May 2017

  Design director

  1. My role within Skechers China Ltd involves positions the direction of all apparel and accessory products, setting branding strategy for product marketing and development.2. Managing 5 direct reports from apparel, graphic, accessories to VM

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  Velofreak company limited

  Aug 2017 - now

  Co-founder

  Building our brand Velofreak for cycling apparel & accessories. From product design, Branding to Marketing. Create our own signature and philosophy into products to show the uniqueness.

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  Hong kong design institute (hkdi)

  Apr 2018 - Apr 2022

  Part-time lecturer
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  Top form international limited

  Nov 2018 - Jun 2021

  Head of design (active wear)
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  Blue associates sportswear ltd - sportswear design & sourcing

  Mar 2023 - now

  Sportswear designer

  Designing and developing sportswear and accessories for multiple clients.Engaged in the complete design process, encompassing Branding, Research, Trend prediction, Initial concept generation, Design proposals, Fabric and Manufacturing sourcing, Design evolution, Packaging design, and Final Product delivery.