
Timeline
About me
Human Resources Assistant at Optimar Fish Handling
Education

Al. i. cuza university, iasi, romania
2002 - 2006Bachelor’s degree social work
Spiru haret university, bucharest, romania
2007 - 2009Master’s degree marketing
Experience

Galmopan sa
Apr 2008 - Jun 2014Marketing assistantSupporting the implementation of all marketing campaigns;Managing new brands or products launching and opening events (inauguration of production facilities);Organising and supervising local and national samplings and merchandising actions in national supermarkets and International Key Accounts;Organising and participating at national and international trade shows like:, Anuga - Koln, ISM- Koln, PLMA -Amsterdam; Gulfood -Dubai; Sial -Paris; Indagra Food – Bucharest;Maintaining relationship with suppliers of packaging and promotional materials by establishing contacts, inquiries, price negotiation; Overseeing creation and delivery of press releases, advertisements, and other marketing materials;Creating the product info; brand identity manual;Monitoring competitor’s prices and analysing them in price reports;Negotiating all the details from price to marketing actions, range, position, and visibility;Managing and monitoring marketing plan for IKA. Show less

Farmacia unica
Jul 2014 - May 2016Marketing referentSupport the implementation of annual marketing plan and marketing campaigns;Overseeing the marketing campaigns budget and expenses;Preparing specific reports for the ongoing projects: loyalty program, sales campaigns, SMS campaigns, sell out;In charge with coordination of the loyalty card program:• Responsible for the loyalty magnetic card stock and distribution in pharmacies; • Monitoring and updating loyalty card database;• Ensuring customer service by informing patients about loyalty program advantages and accessing it’s benefits; • Weekly reports on issued cards about patients who qualifies for loyalty program benefits; Managing info line: ensuring customer support, reports on customer satisfaction;Setting promotional campaigns (price, 1+1, +gift) in specific data system (DataKlass); Supervising on merchandising contracts, partner contracts for advertising in monthly magazine;Managing procurement activities for promotional items, dealing with suppliers of promotional materials; Dealing for the advertising space in the monthly most important magazine; Promoting the brand on social media: Facebook;Monitoring competitors’ prices, promotions, campaigns; Organising pharmacy openings: setting the opening budget; the appropriate promotional materials; the opening events;Reporting the whole activity back to the board. Show less

Sc general transcom srl
Jun 2016 - Jul 2017Marketing referentDeveloping and implementing marketing strategies;In charge with the online sale platform - www.eprimafarm.ro. - Monitoring and coordinating the online sales; - Optimising the platform for a better integration with the stocks in real time; - Dealing with the SEO company, assuring the correct description of every article and the necessary updates in time; - Adapting graphics and the functionality of the interface for the customers needs, providing an easier access, sorting, finding and checkout process;Creating newsletters; managing social media company account (Facebook);Implementing and supervising marketing campaigns in pharmacies;Follow-up monthly campaigns in specific data report software;Managing, negotiating and supervising the merchandising contracts;Managing procurement activities for promotional items, dealing with promotional materials suppliers;Creating graphic concepts for social media and promotional items using Inkscape graphic software; Monitoring competitor’s prices and promotions campaigns every month;Reporting the whole activity back to the board. Show less

Sc phoenix ind sa
May 2018 - Aug 2019Marketing coordinatorDeveloping the marketing strategy in line with the company objectives;Coordinating marketing campaigns (brand awareness, new product launches, drive sales) from planning to implementation and reporting, set up objectives, follow up and evaluation;Responsible for the day to day running of the social media channel: posts content, create a regular publishing schedule, managing Facebook contests, analyse and report of Facebook insights;Writing, editing, and posting of all content across the website;Planning and coordinating international trade shows: Sial -Paris; Anuga - Koln; Gulfood Dubai;Responsible for the follow up after trade shows: maintaining customer data base; coordinating emailing correspondence, samples ordering;Overseeing design, including creative, for various marketing materials, both digital and print: brochures, product info, catalogue, brand identity manual, Facebook cover, profile, ads, posts, website visual;Maintaining relationship with suppliers of packaging and promotional materials by establishing contacts, inquiries, price negotiation;Monitoring competitors including price, promotion, new products, packaging, merchandising and industry trends;Organising social marketing events like sponsorship; Coordinating local and national samplings and merchandising actions;Identifying new opportunities according to market trends. Show less

Optimar fish handling
Sept 2019 - nowHuman resources assistantAdministrative support for all departments, specially HR; - assist in maintaining electronic and physical HR files and employee records;- contacting selected candidates for interviews and sending feed-back;- responsible for monthly time-sheet, meal tickets and payment for settlement of employees' transport;- preparing specific reports, translations (Romanian/English) of documents/procedures/ employees' informationGDPR responsible;Organising business traveling details;Responsible for stationery orders. Show less
Licenses & Certifications

Certified worker in public service and administration

Data protection officer
Sc andirivac srlSept 2019
Volunteer Experience
Support Volunteer
Issued by Holt Romania – Social Services for children and families on Nov 2002
Associated with Neculai ClaudiaVolunteer
Issued by Children on the Edge on Nov 2002
Associated with Neculai Claudia
Languages
- enEnglish
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