
Timeline
About me
Growth Management | Marketing at Labyes
Education

Universidad austral, buenos aires
2020 - 2020Course excel for business
Universidad nacional autónoma de méxico
2020 - 2021Diploma of education clinical nutrition/nutritionist
Universidad la salle bajío
2012 - 2017Master's degree medicina veterinaria y zootecnia
Experience

Rancho los venados
Dec 2016 - Feb 2017Medical internshipo Reproduction and nutrition of boars, deers.

Rastro municipal de aves león
Mar 2017 - Jul 2017Supervisoro Post mortem inspetion.o Validation of oficial Mexican and wildlife licences and NOM.

Petfoods
Aug 2017 - Nov 2017Asesor nutricionistaNutricionista de alimentos para animales exóticos MAZURI, ventas de alimento con base en necesidades nutricionales de los animales y fin zootécnico. Desarrollar planes estratégicos para aumentar ventas. Concurso de licitaciones gubernamentales para animales de zoológico. Administración de inventarios. Encargada de solicitar importaciones, relación con SAGARPA. Análisis de datos y manejo de lenguaje técnico basado en nutrición

Hill's pet nutrition
Feb 2018 - Jan 2020Veterinary territory representativeo Create demand and achieve sales objectives, generate business plans by territory annually.o Represent Medical Affairs in medical activities, with participation in specialized events as a speaker.o Provide medical/scientific support, to sales, commercial and medical partners, creating evaluations andresults of understanding of information collection.o Support business growth throughout teaching and coaching about the products and their benefits.o Prioritize, identify, evaluate and critically translate relevant scientific and medical literature into the Nutritional therapeutic area. Synthesizing, and communicating the potential impact of clinical findings of trials. Show less

Nestlé
Jan 2020 - Jun 2022Veterinarian advisor specialisto Collect data, design solutions for a gradual and organic growth of marketing with agile strategies to create new brand positioning developments.o Training internal team, veterinarians, and sales force.o Ensure relationships of medical excellence by creating links with KOL, representing Medical Affairs.o Transmit scientific and clinical information to health professionals and important universities.o Search for scientific information, involvement in academic sessions, preparation, translation of texts and updating of clinical scientific nutritional information materials.o Participate in symposiums, round tables, specialized events, and congresses as speaker.o Management of massive events with renowned doctors for continuing education.o CRM (Customer Relationship Management/Databases) Show less

Pet markt co.
Jun 2022 - Dec 2023Scientific communication and business developmento Analysis, writing, translation, and preparation of medical-scientific material. infographics, copies and posts on social media. Development of clinical trials.o Medical Affairs: Attract and cultivate relationships with Key Opinion Leaders for potential speakers at webinars, seminars.o Development and execution of training and technical material for internal and external salesforce training, (documents, presentations, training videos)o Development of e-learning platform and webinars.o Development and planning training initiatives as Training Manager.o Organization and execution of events, congresses, symposiums, seminars. o Speaker in round tables, webinars, and symposiums.o Translate medical-scientific content about studies, clinical research, and articles.o Develop articles of interest (entries) for blogs for newsletters and social media.o Plan and execute clinical trials. Show less

Labyes
Dec 2023 - nowGrowth managementCollaborate on and execute the veterinary relations marketing strategy. Build good relationships with external veterinary professionals (KOL) and practices to increase awareness.o Analyze campaign performance, goal setting and forecast future metrics.o Execute successful transfer of knowledge and materials, ensuring consistency in global execution during salesforce training.o Market Analysis: Conducting thorough market research and analysis to identify opportunities for growth, including market trends, customer needs, and competitive landscape.o Develop comprehensive growth strategies, such as market penetration, product expansion, or customer acquisition and competitive threats, informing product strategy and decision-making.o Coordinate marketing strategies and tactics to optimize performance and maximize return on investment (ROI). o Managing marketing budgets. o Define product features, user experience (UX), and user interface (UI) design ensuring the product meets customer needs.o Coordinate and manage projects such as symposiums, congresses, and veterinary events.o Guarantee technical support with materials, to reinforce the knowledge and engagement of the brand. Show less
Licenses & Certifications

Toefl
Cambridge assessment english
Languages
- inInglés
- itItaliano
- esEspañol
- frFrench
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