Experience

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  Evernew concepts

  Jan 1998 - Apr 1999

  Account management & business development executive
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  Synergy advertising

  Apr 1999 - Aug 2000

  Group account manager
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  Dupont

  Jan 2000 - Jan 2006

  • Brokered the first Licensee for LYCRA® XFIT (patented technology) in Pakistan (one of 5 globally).• Provided business matchmaking services to local industry partners.• Managed all Communication & PR activities.• Led the Global Alliance Partnership business model in Pakistan.• Introduced the concept of trade trend presentations in Pakistan. Provided matchmaking services to the local textiles manufacturers with the international buyers to create pull for LYCRA(R).Developed licensed mills for specialized products in PakistanLYCRA(R) brand development & trademark protection in the B2B market in Pakistan

  • Export Marketing Manager

    Jan 2002 - Jan 2006

  • Marketing Specialist

    Jan 2000 - Jan 2002
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  Itextiles™ (pvt) ltd.

  Jul 2006 - Jan 2015

  Gm, marketing

  • Achieved USD 7 Million Revenue via marketing channels.• Created alliances with international buyers for key customers.• Drove Product Innovation at customers with new technologies available with INVISTA.

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  Ittglobal pvt ltd

  Jan 2009 - Jan 2015

  Business director / founder

  • Built the Brand SHEEP® from start-up• Structured the organization – from Finance, HR, Admin, Sampling and Design, Sourcing, QC and Production – to work independently with clear SOPs.• Recruited and mentored the managers to deliver results loyally and to the best of their capabilities.• Negotiated premium locations and designed them to be consumer inspiring spaces.• Successfully positioned SHEEP® as a premium ready to wear clothing brand for empowered men and women.• Developed the brand to emotionally connect with the target market by creating platforms like LAMB (Literacy Activities for Mamas and Bachas), association with CAP to conduct literacy activities at grass root levels and branding which spoke to the target market via its words of wisdom.• Drove the ISO 9000 initiative in the organization to streamline processes and also ensure quality for our product.• Created alliances with like-minded brands to create more value for our customers and also generate more sales from existing retail space.• Led the organization’s creative direction to ensure brand philosophy in all aspects of the business. Show less

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  Marsol.d

  Aug 2015 - Jan 2020

  Ceo

  Business & Marketing Strategy development & management for B2B and B2C Brands. Sectors: Textiles, Fashion Retail, Energy, Livestock Tech

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  The islamic chamber of commerce and development (iccd)

  Jan 2020 - now

  Director, international relations