
Timeline
About me
Product Development, Marketing Strategy + Operations Specialist
Education

University of colorado at boulder
2009 - 2013B.s journalism and mass communication, major: advertisingRelevant Courses: Branding and PositioningApplied Consumer InsightsStrategic Brand ManagementMarketing ResearchInternational MarketingAdvertising and Promotional ManagementWorked 15-20 hours a week throughout college

Wheat ridge high school
2006 - 2009Activities and Societies: Wheat Ridge High School Women's Tennis Team
Experience

University of colorado at boulder-career services
May 2010 - May 2013Help Desk Assistant
Nov 2010 - May 2013Community Assistant at Sewall Hall
Aug 2009 - Dec 2010Student Manager
May 2010 - Jul 2010

Leisure trends group
May 2012 - Aug 2012Sales and marketing intern
Garbanzo mediterranean grill
Dec 2012 - May 2013Marketing intern
Oniqua mro analytics
Jun 2013 - Nov 2013Marketing intern
Revlon inc.
Mar 2014 - Mar 2019• Partnered with a skilled cross-functional team to relaunch the Cutex brand globally and extend into five new product categories. • Oversaw and collaborated with creative agency partners on the development of new brand identity and packaging guidelines. • Led formula evaluation and shade development for a new line of nail colors and nail treatments and the renovation of the flagship nail polish remover range. • Year 2 focus was on strengthening brand profitability and streamlining complexity in the supply chain. Show less
Global Brand Manager | Mitchum Antiperspirant & Deodorant
Aug 2018 - Mar 2019Associate Global Brand Manager | Cutex Nail Care
Mar 2016 - Jul 2018Global Marketing Associate | American Crew Professional Hair Care
Jun 2014 - Feb 2016Global Marketing Assistant | American Crew & D:fi Professional Hair Care
Mar 2014 - May 2014

Independent
Apr 2019 - Jul 2019Independent international travel
Neauvia north america
Sept 2019 - Jul 2020Brand marketing manager• Crafted product and brand messaging across sales support, training, and brand building materials to launch the Neauvia brand and three medical aesthetic products into the North American market.• Coordinated and co-produced influencer media events and photo and video shoots for content production. • Streamlined project workflow, brand asset delivery by advocating for and implementing three software services to a cross-functional team.

Inspiring capital
Oct 2020 - Dec 2020Purposeful growth fellowAs a Purposeful Growth Fellow, I completed 30+ hours of learning, reflection, discussion, and expert sessions to clarify my impact, activate my purpose, and identify my role in a more sustainable form of capitalism.Inspiring Capital, a B Corp since 2013, helps purpose-driven professionals - like me -identify ways to be more focused, motivated, and resilient leaders by connecting to our unique purpose. IC's work catalyzes the shift toward a healthier, more inclusive, equitable, just, and sustainable way of working and living. Show less

Net impact nyc
Oct 2020 - Dec 2020Marketing strategy consultant (pro bono)As a member of Net Impact NYC's Service Corps, I worked with a small team to provide professional services to our client organization Transform Finance. Over 10 weeks, my team worked to develop a cohesive communications strategy and provide recommendations for deepening reach within the Transform Finance investor network. I acted as client communications lead throughout the project.

Aspencore
May 2021 - Apr 2024Account development - strategic marketing
Arrow electronics
Feb 2024 - nowCampaign manager
Licenses & Certifications

Fundamentals of digital marketing
Google digital garageJun 2020
Certificate in plant-based nutrition
T. colin campbell center for nutrition studiesFeb 2019.webp)
Google analytics individual certification
Google digital academy (skillshop)Mar 2021
Honors & Awards
- Awarded to Abi VerValinNominated for CU Student Employee of the Year, 2013 -
Volunteer Experience
Community Grant Reader
Issued by Patagonia on Aug 2023
Associated with Abi VerValinVolunteer
Issued by New York Cares on Jan 2017
Associated with Abi VerValinVolunteer
Issued by Billion Oyster Project on Jan 2019
Associated with Abi VerValinVolunteer
Issued by The Conflict Center on Jan 2014
Associated with Abi VerValin
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