Experience

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  Jyt marketing

  Apr 1993 - Nov 2005

  Marketing manager

  Coordinated strategic campaigns for a diverse account base of B2B, B2C, and non-profit clients. Increased profits for an engineering firm by developing and implementing a fee-based CBT program. Developed and maintained a network of 3,000+ clients needing resumes and career consulting. Created marketing materials including brochures, event collateral, and business cards. Represented client products and services at trade shows, conferences, and live seminars. Established a legacy tile fundraising campaign for a non-profit organization. Developed an angel fund for families needing financial assistance. Created a neighborhood safety blog for a subdivision with 150 families.- “How to Mix Effectively in a Manufacturing Environment” Seminar – With SME’s, coordinated the creation, promotion, and delivery of these live, 3-day classroom-based training courses. Audience: chemical engineers and production workers in manufacturing. Show less

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  Security microimaging corp.

  Nov 2005 - Sept 2011

  Marketing manager

  Assisted Security MicroImaging to rank as the #4 top reseller, worldwide. Managed instructional, marketing, and public relations tactics, contributing to significant revenue growth. Directed educational events including the annual conference, bi-annual user group events, seminars, and webinars to educate customers and prospects, pre- and post-sale. Expanded sales and customer retention through the establishment of an OnBase user group. Increased attendance, each year, for Security MicroImaging's annual conference and educational events. Generated sales leads by creating campaigns that included digital messaging, social media, direct mail, and events. Increased website traffic 25X by completely redesigning the site and creating a flow of external links. Incorporated SEO tactics when developing news releases, digital, social media, and web content. Developed customized messaging for various industries including healthcare, insurance, government, and manufacturing. Expanded public awareness about client achievements by writing case studies. Established a corporate Web 2.0 presence and following on Twitter and LinkedIn. Marketed and promoted highly technical products and services to parallel target audience knowledge levels. Maintained budgets and contributions from business partners participating in cooperative marketing campaigns. Coordinated targeted messaging, branding, and logistics for conferences, trade shows, seminars, and webinars. Tracked and analyzed campaign performance to enhance marketing ROI.- Webinars – Developed topics, created materials, and delivered content about various business topics. Audience: Prospects/clients in healthcare, insurance, financial, and manufacturing.- Conference Sessions – Determined offerings, co-created course materials, and ensured quality delivery of 22 breakout sessions. Audience: 150+ customers, prospects, and industry reps.- User Group Curriculum – Facilitated logistics for CBT. Audience: OnBase clients. Show less

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  Muskego area chamber of commerce

  Oct 2011 - Jan 2014

  Events coordinator / graphic artist (part-time, for fun)

  Prioritized and managed marketing, public relations, and logistics for Muskego Chamber of Commerce's largest annual event which had grown to 7,500+ attendees. Presented event strategies and sponsorship opportunities to an audience of 125 businesses of which 100+ sponsored and participated. Represented this event during a 20-minute live segment of Channel 4's Morning Blend. Wrote press releases, business case studies, and social media messaging. Designed the direct mail piece/event map, window signs, newspaper ads, and billboards. Assisted individual businesses achieve maximum return on investment from their event sponsorships and participation. Served as the event photographer. Created collateral and signage for various other Muskego Chamber of Commerce events. Show less

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  Ge healthcare

  Oct 2011 - Dec 2016

  Managed global training and communication initiatives for large-scale projects, targeting up to 40,000 GE Healthcare employees and external business partners. Facilitated the design, development, delivery, and promotion of instructional materials and GE Learning courses/quizzes, in collaboration with SMEs, project teams, GE Learning (LMS), and translations. Applied ADDIE / SAM principles to training development and implementation. Directed blended training plans that include classroom based training (CBT), train the trainer sessions, webinars, digital e-learning courses/demos, and videos. Ensured audience awareness, understanding, and engagement through a variety of communication channels including email, Yammer, and websites. Achieved all budget and time objectives. Served as a tour guide in GE's Product Showcase, featuring 50+ pieces of GE equipment.- MyWorkshop Training – Managed the creation and delivery of 23 courses/quizzes, 4 demos, and 16 post-rollout lifeline Q&A calls for this significantly upgraded IT tool. Audience: 40,000 employees in engineering, IT, finance, sourcing, human resources, marketing, sales, compliance… - Supplier Quoting & Drawing Exchange Instruction – Directed the development, delivery, and tracking of 4 courses/quizzes, translated in 7 languages. Audience: 3,000 GEHC employees in sourcing and engineering + 3,000 external supplier reps.- Product Controllership Training – Created and co-instructed web-based training to ensure compliance with FDA requirements. Training was then recorded and available, on demand. Audience: GE Healthcare leadership, engineers, and compliance.- Creo/Windchill Webinars – Led instructional webinars and internally publicized the recordings for on-demand viewing, post-rollout. Audience: 3,000 GEHC engineers and manufacturing reps.- GEHC Communication Seminar – Created and instructed this live, telepresence seminar to increase communication effectiveness throughout GEHC. Audience: GEHC Women’s Network. Show less Strategically developed educational materials, marketing, and communications for GE Healthcare's single revenue-generating IT department and Technology Services Organization (TSO). Created instructional materials and project managed extensive, multi-dimensional communication plans for new IT product rollouts. Wrote and designed educational presentations, user guides, instructional brochures, technical one-sheets, and FAQs. Managed the logistics and communications of global telepresence events. Coordinated event logistics and marketing for the Tech Talks, AskIT, and Technology Fair & Conferences hosted in the U.S., Europe, and India. Facilitated client tours of the world showcase, data center, and command center. Created the sales presentation for the annual Centricity Business National Users' Conference. Developed booth imaging and messaging for events. Served as a tour guide in GE's Product Showcase, which features 50+ pieces of GE medical equipment.- GEHC Tech Talks – Coordinated the creation, promotion, and delivery of bi-monthly live, ILT, telepresence webinars that discussed a variety of technical topics. Audience: 5,000 GEHC IT professionals- GEHC AskIT Program – Co-managed the development, promotion, and delivery of educational CBT training, web-based events, and instructional collateral. Audience: all 60,000 GEHC employees.- Tech Fair & Conference Sessions – Co-managed four general business and IT breakout sessions during this live, in-person event. Audience: 500 GEHC executives, managers, and IT leaders. Show less

  • Training Leader

    Jul 2015 - Dec 2016

  • Marketing Communications Coordinator

    Oct 2011 - Jul 2015
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  Zurn industries, llc

  Jan 2017 - Nov 2021

  Training manager

  Directed the design and implementation of Zurn's training program for internal, sales rep, distributor, and wholesaler professionals, located internationally. Managed live instructor-led, web-based, and on-demand online training to enhance organizational development, leadership, productivity, sales, and service. Oversaw orientation and onboarding content and activities. Developed the continuing education program to include 8 new CEUs that were completed by 8000+ architects, engineers, and contractors and are approved by 40+ professional affiliations. Organized and governed company-wide instructional resources and events in the SumTotal Learn LMS. Coordinated activities, tours, and product displays in Zurn Headquarters' Customer Experience Center. Exceeded strategic objectives through effective budget management and employee/contracted partnerships.- Zurn Training – Created and delivered curriculum for all 26 product lines.- Zurn CEU Program - Developed and marketed 8 new CEUs that were completed by 8000+ architects, engineers, and contractors.- New Product Launch Training Program - Ensured all Zurn, rep agency, and distributor employees are well informed and educated about Zurn's newest products and offerings, via ILT, webinar, and on-demand resources.- Webinar Series - Hosted 18 webinars in 6 weeks, reaching 2500 attendees, during the onset of COVID-19.- Zurn Orientation - Created an orientation course for new Zurn employees and partners. Show less

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  Bostik

  Nov 2021 - now

  Training manager

  Direct the design and implementation of Bostik's product training for internal, sales rep, distributor, and wholesaler professionals, located throughout North America. Manage live instructor-led, web-based, and on-demand online training to enhance organizational development, leadership, productivity, sales, and service. Oversee orientation and onboarding content and activities. Create, organize, and promote product training resources in Bostik Academy.- Live Training - Drove awareness and participation for 42 in-person and webinar training events.- Orientation - Established a new orientation training program for both Bostik employees and distributors/partners.- Bootcamp - Created a semi-annual Bostik Bootcamp, an intensive, hands-on 3-day product training event for employees.- New Product Launch Webinars - Hosted quarterly new product launch webinars that highlight Bostik product innovations.- CEUs - Introduced a new continuing education program to include 4 new CEUs that were completed by 1000+ architects, engineers, and contractors and are approved by 30+ professional affiliations.- Project Management - Developed a new project management process in Workfront, for all product training tasks.- Sales Presentations - Wrote and designed 15+ foundational sales presentations to drive awareness and revenue. Show less