Experience

• 

  Image group ltd

  Mar 2010 - Dec 2011

  Assistant accountant

  • Recording in accounting books• Prepare a purchase orders• Prepare bills of sale

• 

  Thimar for investment and refrigerated transport

  Jun 2012 - Apr 2013

  Junior financial accountant

  The role was the general accountant of the company, the duties include the following:• Supervising two junior accountants.• Preparing interim and final audit reports.• Handling pre-sale clients’ import and export contract negotiations. • The preparation of the company’s balance sheet and yearend financial statements.• Audited daily ledger, and cash and credit card sales, and company bank balances.• Treasury duties including the approval of bill payments, credit card receipts and debit/credit payments. Show less

• 

  Widevision fzco

  Jun 2014 - Mar 2015

  Business development and administration executive

  Steered all efforts in creating financial news content, including writing news articles, republishing news from third-party news providers, or posting company announcements / research reports on www.Marketstoday.net. Provided end-to-end management to social media pages, comprising Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google+, and YouTube as well as day-to-day activities for both websites. Actively contacted with local / international newspapers and financial research analysts to secure approval for republishing of their articles. Show less

• 

  Souqalmal.com

  Mar 2015 - Sept 2020

  Accredit as senior media account manager for creating, improving, and maintaining high-quality writing pieces of content to engage new customers and build brand recognition for Arabic UAE and Saudi Souqalmal website, while directly reporting to the company’ CEO and executives. Foster strong relationships and contacts with banks as well as newspapers and media partners. Develop informative content, press releases, articles, press kits, newsletters, and marketing materials in Arabic to share the company’s brand, products, and services. Manage the outsource team. Devise and execute SEO strategies (on / off-page SEO) to optimise the websites by mentioning keywords in major places, fixing broken links, and increasing the number of backlinks to website (www.souqalmal.com). Show less Completed Arabic content projects by leading content team in writing and editing of original / quality content to increase traffic and engagement on the company website, client blogs, and social media portals. Formulated social media, SEO, newsletter, and traffic reports, while directly reporting to the company’ CEO and executives. Led all aspects relating to implementation of content strategies and weekly/monthly publishing articles for the UAE and Souqalmal Saudi Arabia website and blog. Used Google Analytics, Adwords, SEO, and Keyword Planner. Liaised with digital marketing and design teams to implement product campaigns on social media platforms. Show less

  • Senior Account Manager (Social media / Arabic Content)

    Jan 2018 - Sept 2020

  • Content and social media Manager

    Mar 2015 - Jan 2018
• 

  Select mobiles

  Sept 2020 - Feb 2023

  Senior social media specialist
• 

  Yabi by souqalmal

  Feb 2023 - Jan 2025

  Content manager

  As a Content Manager, I lead the creation and review of Arabic and English content for app interfaces, educational modules, podcasts, and social media across the UAE, KSA, and Egypt markets. My focus is on ensuring cultural relevance and financial accuracy, while managing the full content cycle—from scriptwriting to filming coordination and final review.Key Responsibilities:- Content Development: Create and review localized Arabic content for modules and financial tools in the KSA and UAE markets.- Speaker & Filming Management: Coordinate logistics, prepare talking points, and supervise module shoots to ensure smooth execution.- Video Review: Oversee video production, providing feedback throughout to ensure clarity and educational value.- Freelancer Coordination: Manage freelancers for translation, scriptwriting, and editing.- Content Publishing: Ensure seamless publishing of content, including testing for bugs and delivering final versions to the product team.- Social Media Strategy: Execute tailored content strategies across X, Instagram, TikTok, YouTube, and Snapchat.- CRM Messaging: Create and translate content for push notifications in both KSA and UAE.Key Achievements:- Launched the KSA version of the Yabi app, including modules, podcasts, and financial tools.- Developed Arabic content for the KSA & UAE investment pillar and KSA Open Banking section.- Launched the KSA DPR (Debt Payment Ratio) and loan calculators.- Introduced the Arabic budgeting tool for KSA and UAE.- Created Yabi’s loyalty program to reward users for content engagement. Show less

• 

  Arib

  Dec 2024 - now

  Senior content creator specialist

  I specialize in developing bilingual (Arabic and English) content strategies for digital platforms, focusing on website content, social media campaigns, and user engagement. My expertise includes crafting detailed personas, creating comprehensive content strategies, and designing content calendars.I produce financial education content tailored to diverse audiences in the KSA, utilizing Saudi and Egyptian dialects, as well as Standard Arabic. My role encompasses overseeing the entire content creation process—from ideation to final review—ensuring the delivery of high-quality tutorials, explainer videos, branded content, and user-generated ideas (UGC).Additionally, I design engaging financial content aimed at raising awareness about banking products, including SME loans, personal loans, home loans, and car loans. I also provide insights into financing options and financial tools, adhering to SAMA regulations to ensure compliance and reliability. Show less