Experience

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  Synapse

  Mar 1990 - Mar 1991

  Junior quantitative market researcher

  Learning of the main market research techniques

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  Gsk

  May 1991 - May 1996

  Market research analyst

  I worked at Wellcome Foundation, previous the merger with GSK

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  Delta

  May 1996 - Dec 2001

  Senior market research executive

  Designing of market research studies, focused on the consumer & pharmaceutical areas

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  Gfk

  Feb 2002 - Oct 2003

  Senior market research executive

  Designing of quantitative market research studies, focused on the consumer area

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  Pfizer

  Oct 2003 - now

  Partner with Analytics colleagues in regions (Europe, US, Emerging Markets…) to identify opportunities to leverage existing data; primary and secondary data analysis.Planning, designing and executing global research and analytics to deliver goals and deliverables, and cost efficiencies due to the use of existing information.Conduct quantitative analysis (segmentation and targeting, marketing mix, metric frameworks, KPIs) to understand pharmaceutical customers and business challenges.Develop systematic process and toolkit for ensuring the spread of best practice decks across regions (PMR compliance framework, Marketing Research Tools and Techniques, Digital Marketing & Social Media, Patient Adherence). Show less I have been working as a Customer Intelligence Manager in EuCan Business Effectiveness Primary Care Business Unit, for the last 3 years at Pfizer. In this period, I have been responsible for understanding customers holistically through a deep understanding of our customer needs at an European level and in the Spanish and Portuguese markets, in order to guide PC BU in these countries. I have been planning, designing and following up of international market research studies to analyze in depth traditional and emerging customers; i.e. Retail Pharmacists, Medical Societies, Coordinated Care Networks, Digital acceleration initiatives, Elderly consumers, etc.I have been participating in the facilitation of the workshops for selected brand & customer teams, giving support in the “Insights” and “patient journey” process (working with RBTs to ensure the integration of customer insights in programs and playing a part in the development of local customer plans in the Spanish markets). Show less

  • Health Economics & Outcomes Research Sr. Manager

    Apr 2014 - now

  • Strategic Access Sr. Manager

    Oct 2022 - Feb 2024

  • Director, Hemophilia / DMD Value & Evidence - Global (Secondment)

    Aug 2022 - Feb 2023

  • Sr. Manager, Provider Analysis, Marketing Research Center of Excellence, GCO

    Nov 2012 - Mar 2014

  • Customer Intelligence Manager

    Apr 2009 - Oct 2012

  • Business Intelligence Analyst

    Oct 2003 - Mar 2009
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  Charles iii university of madrid

  Feb 2018 - now

  Professor in the master of pharmaco-economics and access in the carlos iii university of madrid