Experience

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  Adventuresquare

  Apr 2016 - Sept 2017

  Co-founder

  AdventureSquare is an Adventure Tourism activity aggregator. We at AdventureSquare believe that it is an Experience Industry. In this age of Millenials, a paradigm shift is happening right from day to day recreation activities. People are preferring bouldering over the gym, hiking instead of treadmills, Cycling over bikes. Responsibilities:+ Articulated solution that alleviates customer pain while planning an adventure trip.+ Identified target customers and conducted customer validation of purchasing the product.+ Conducted extensive primary research to identify the price for the service. + Implemented Lean strategies from the very start and followed the concept of continuous improvement throughout. + Organised more than 20 adventure trips with well-known trips organisers using AdventureSquare.+ Handled a team of 10 people including content influencers and the designers.+ Identified core technology to implement the solution.+ Developed and executed Marketing and sales strategies to better portrait the product and reach the target audience. Show less

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  Buymaxo online private limited

  Sept 2017 - Aug 2019

  Software developer

  Responsibilities:+ Produced elegant user interface through a customer-focused approach in building front-end software using Agile methodologies, leading to a 15% increase in signups. + Launched two significant projects of the Buymaxo Ecosystem (>250k products): Buyer Admin Panel and Order Management Automation. Integrated efficient third-party API for seamless payment, automatic zipcode detection, and real-time order tracking. + Collaborated cross-functionality with technical and business team, including design to identify new/improved features and enhance the customer experience. Designed and led two usability studies with more than 60 individuals participating. + Collaborated with designers, developers, and product owners regularly to avail interactive and scalable website. Leveraged A/B testing, user research, and data analytics to identify measurement methods to improve performance.Key Achievements:+ Pared down feature list by 30% to enable more rapid development of critical features. + Executed “Next Day Delivery” project that resulted in a 70% repeat order rate every month. Show less

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  Taleteller

  Oct 2019 - Oct 2021

  Co-founder

  Responsibilities:+ Conducted product ideation and research, including pre-product and post-product interviews with customers to identify problem areas and get feedback. Initiated and received input from more than 1500 potential customers through surveys and customer interviews. + Designed and developed an end-to-end platform to connect writers with potential customers who desire to write their life stories in just three months. Developed and implemented an AI chatbot to absorb user stories/experiences about different stages of life.+ Defined KPIs, deliverables, timeline, budgets, milestones for MVP development.Key Achievements:+ Appropriately utilized the $10,000 funds raised from SEPT Merit funding for extensive market research. + Implemented marketing strategies, leading to potential customers, increasing the conversion rate by 60%. Conducted deeper and though competitive analysis to isolate sustainable competitive advantage.+ Implemented SEO goals and drove the product launch initiative across the website and social media; achieved a 35% monthly increase in customer reach. Show less

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  Excellon software

  May 2021 - Apr 2022

  Business analyst

  Responsibilities:+ Acting as a liaison among product, IT, and sales teams to understand customer demand for new features and new potential markets.+ Facilitating collaborative sessions with extensive and diverse business stakeholder groups to drive requirements discovery, analysis, and review.+ Planning work with the Product Owner to translate key business/solution requirements into initial Feature/Story Map models, User Stories, and personas (actors).+ Authored multiple documents for senior management to execute a data-driven decision-making process.+ Developing data-driven marketing strategies/initiatives by collaborating with the Strategy team and Account Managers.Key Achievements:+ Owned Business development of Electric Vehicle Dealership Management System module and met 96% of deadlines by identifying and mitigating engineering roadblocks.+ Successfully completed multiple projects in Data Security and Net Promotor systems. Show less

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  Mcmaster university

  May 2022 - now

  Senior business system analyst