Experience

• 

  Suny fredonia

  Jan 2013 - May 2013

  Brown bag series intern

  The Brown Bag Lecture Series features monthly talks on new scholarly and creative work in the arts and humanities by SUNY Fredonia faculty. Tasks:• Publicized the seminar series through basic promotion materials • Introduced each seminar• Communicated the details of the events with the campus through email and social media

• 

  Unyts

  May 2013 - Aug 2013

  Community relations intern

  Unyts is among the leading procurement organizations in the United States, and is one of the only eight centers nationwide to house organ, tissue and eye procurement in one location. Tasks:• Helped with the planning and preparations of Unyts outreach events• Staffed information tables and provide assistance at outreach events• Attend and support Unyts blood drives• Assisted with the coordination of volunteer services• Assisted Marketing staff with printing and distributing promotional materials Show less

• 

  Worldwide mobile movie theater

  Jul 2013 - Sept 2013

  Executive campaign manager

  Worldwide is a global contest where moviegoers with smartphones can send new filmmakers from their hometown to Hollywood. Tasks include:• Managed four different independent filmmakers through social media• Researched hometowns in order to gain filmmakers votes in mobile app competition• Interacted with the campus community to spread app awareness

• 

  Suny fredonia

  Aug 2013 - May 2014

  The State University of New York at Fredonia is a four-year liberal arts college located in Fredonia, New York, United States; it is a constituent college of the State University of New York. Tasks include:• Wrote press releases and media advisories for campus and community events• Contributed to the "Statement," a magazine for SUNY Fredonia Alumni• Collaborated with public relations team The Faculty Student Association at SUNY Fredonia (FSA) is a not-for-profit organization which provides auxiliary services to the students, faculty, and staff. Tasks:• Managed all social media sites through Hootsuite• Produced professional promotional materials for FSA• Represented FSA at SUNY Fredonia open house events• Collaborated ideas with office executives• Assisted in various office work

  • Public Relations Department Intern

    Jan 2014 - May 2014

  • Faculty Student Association Marketing/Communications Intern

    Aug 2013 - Dec 2013
• 

  Cold stone creamery

  Jan 2014 - May 2014

  Brand ambassador

  Cold Stone Creamery is an American-based ice cream parlor chain. Milk Shakers are sold in select stores and college campuses. Tasks:• Managed local Facebook and Twitter accounts• Organized Milk Shakers sampling events

• 

  Chautauqua rails to trails

  Feb 2014 - May 2014

  Student public relations consultant

  Chautauqua Rails to Trails works to acquire, develop and maintain multipurpose recreational trails on or near abandoned railroad corridors for public use. Tasks:• Constructed a public relations strategic plan utilizing primary and secondary research• Composed script for the university’s president and other guest speakers at news conference• Selected out of over 40 students to be a student spokesperson at news conference

• 

  Quinlan

  Jun 2014 - Mar 2018

  Quinlan is an advertising agency with complete capabilities including advertising and marketing services, public relations, web development and design, social media, video production and more. Responsibilities:• Write compelling, timely and appropriate content for digital and print marketing channels• Work with team to create and implement strategic social media programs• Serve as editor/proofreader for content and creative team work• Promote the agency through content marketing initiatives, which include: blogging, social media, case studies and email marketing campaigns• Stay abreast of current industry trends while identifying and implementing strategies • Build relationships with the local community • Track, measure and report progress on client projects as needed• Recruitment of agency internships and management of content department interns Show less Quinlan is an advertising agency with complete capabilities including advertising and marketing services, public relations, web development and design, social media, video production and more. Responsibilities:• Provide copy for all client blogs, social media, ads, scripts and other projects, as needed• Proofread and correct client copy and Quinlan-produced copy as needed• Track, measure and report progress on client projects as needed• Identify sources of information, perform interviews and complete outreach for content projects• Collaborate with Content, Creative, Development and Media teams on large-scale projects• Stay up-to-date on industry trends and maintain/pursue appropriate certificationsI also act as the agency-wide internship coordinator. Responsibilities:• Reach out to area colleges to find perspective intern applicants• Attend local college internship and job fairs on behalf of Quinlan• Organize interviews between department heads and applicants• Assist interns as they transition into their new role Show less

  • Content Marketing Specialist

    Sept 2017 - Mar 2018

  • Digital Content Coordinator

    Feb 2015 - Sept 2017

  • Digital Content Coordinator Intern

    Jun 2014 - Jan 2015
• 

  University at buffalo

  Mar 2018 - Jan 2020

  Content developer

  As a member of the Office of Donor and Alumni Communications team, I create and edit texts for fundraising campaigns to increase donor interest and participation in the university and its programs. Responsibilities include:• Develop content strategies that support donor and alumni communications• Create copy for ads, newsletters, social media and other digital marketing initiatives• Manage email marketing platform and train other admins as needed• Write and manage web copy for two websites using UB’s content management system• Collaborate on communications initiatives with alumni engagement officers and other offices• Interview alumni, donors, faculty and students to create compelling stories Show less

• 

  University at buffalo school of nursing

  Jan 2020 - Jan 2023

  Assistant director of communications and alumni engagement

  Responsible for supporting the overall alumni engagement, special events and marketing and communications strategies and activities of the School of Nursing (SON). Responsibilities include: • Create, review and revise an alumni strategic plan aligning with the SON’s mission and vision and supporting marketing and communications efforts.• Develop and disseminate SON's communications, including newsletters, articles, magazines, website, event collateral and social media/digital display management.• Design and implement communications, programs, events, and activities for alumni, students, faculty, friends and community partners to encourage engagement and build long-term relationships.• Serve as school’s alumni engagement officer and coordinate efforts with UB’s central Office of Alumni Engagement and various campus partners.• Manage the coordination and logistical planning of SON alumni engagement and special events, including venue research and catering details, speaker interviews, event registration, alumni and student volunteer recruitment, invitations, onsite event management, and post-event wrap-up and analysis.• Manage SON events in the UB events calendar, and manage online forms to ensure content is accurate, engaging and up-to-date.• Steward alumni and other areas of the SON website, including content creation that aligns with UB branding, accessibility and SEO standards. Show less

• 

  University at buffalo

  Jan 2023 - now

  Internal communications manager

  In this new position within University Communications, I help build a better internal understanding and support of UB’s strategic priorities and contribute to a more inclusive and prideful university culture. I serve as a writer and strategist to implement internal communications strategies and tactics in support of the university's institutional priorities and goals.Responsibilities include-• Independently develop communications plans, strategies, messages, and supporting materials for significant internal initiatives, in partnership with other UC teams.• Create and maintain an internal content calendar to track and prioritize university-wide internal communications and assure communications are diverse and inclusive.• Serve as a contributing writer for UBNow—a daily online newsletter for the UB community—providing internally-focused stories and content that furthers the university’s pursuit of its Top 25 ambition and fosters community pride in UB’s new “True Blue” campaign.• Monitor and evaluate internal communications effectiveness, awareness, understanding and support—takes appropriate action based on findings and established benchmarks.• Produce communications and content to highlight major student and faculty awards and achievements.• Create and sustain collaborative partnerships with unit-based communicators and stakeholders throughout the university.• Represent UC on university-wide committees, collaborating and coordinating with stakeholders to lead and support the development of short-term and long-term internal communications and plans for various initiatives. Show less