Experience

• 

  Umbro

  Dec 1996 - Feb 2000

  Pa to business development / sales director

  Executed all key PA responsibilities, including international sales conference planning, Trade shows

• 

  Manchester united merchandising limited

  Feb 2000 - Mar 2004

  Pa to commercial director

  Execute all key PA duties for Commercial Directors, including all confidential and sensitive elements of Commercial Director’s PA role. Prepare senior level board papers/presentations

• 

  Nike - manchester united merchandising limited

  Apr 2004 - Jun 2015

  Project Management of all Commercial events.Account Management for key licensees, responsible for setting budgets, managing forecasts to ensure licensees achieve their sales targets and minimum guarantees. Managing business plans and key relationship management. Management of licensing trade shows and licensing conferences. Planning, budgeting and execution of all elements.Account management of creative/PR agencies to expose the brand, identifying opportunities for new campaigns, brand strategies and initiativesOffice facility management, including Health & Safety and travel and entertainment budgets Show less

  • Nike / Manchester United Premier Cup - Tournament Director & Project Manager

    Jun 2005 - Jun 2015

  • Commercial Projects Manager

    Apr 2004 - May 2005
• 

  Manchester united

  Aug 2015 - now

  Leading the team of specialist Partnerships Experience Managers to deliver all Club partner contractual rights - Domestic, International, European and Pre-season Tours. Planning, management and execution of all Club Partner match-day rights.

  • Senior Partnerships Experience Lead

    Jun 2023 - now

  • Senior Marketing Operations Manager

    Aug 2015 - Jun 2023