Mitch Wood

Experience

• 

  Sodexo

  May 2006 - Sept 2008

  Bar Assistant

  Working in this fast pace environment whilst studying for my A-levels allowed me to develop my team work, time management and customer service skills.

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  Ward Goodman Ltd

  Jul 2010 - Mar 2014

  My role at Ward Goodman includes planning, designing & facilitating on & offline marketing campaigns for the company and for a selection of its clients.Main responsibilities include; SEO content management, press releases, outsourced marketing, events management, online marketing, social marketing, in-house marketing, consultancy.Skills gained include; SEO research and writing content, web design (WordPress), numerous social marketing tools, promotional material design, writing high quality press release copy, basic graphic design. Show less

  • Marketing Consultant

    Jul 2012 - Mar 2014

  • Marketing Assistant

    Jul 2010 - Jun 2012
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  LV=

  Apr 2014 - Jan 2018

  Responsible for managing PPC and paid social media marketing for LV=’s General Insurance products. This includes; planning, implementing, delivering, analysing and reporting on all PPC and social media activity, working alongside our agency and internal stakeholders to deliver effective and innovative campaigns that meet their objectives and deliver ROMI. Past experience in the role included managing the Affiliate channel for over a year and I continue to support the team on a variety of digital marketing channels such as email, online video, display and SEO. Show less

  • Digital Marketing Executive

    Apr 2015 - Jan 2018

  • Marketing Executive

    Apr 2014 - Apr 2015
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  LV=

  Feb 2018 - Mar 2024

  • Lead a team of six skilled marketing professionals, overseeing the development and execution of marketing strategies for multiple products.• Managed multi-million-pound budgets across diverse performance marketing channels to optimise sales performance and cost efficiency.• Achieved consistent growth by aligning marketing strategies with business objectives and closely monitoring market trends.• Spearheaded the transformation of the in-house team into a Marketing Centre of Excellence, elevating overall performance.• Trading accountability to ensure marketing activity is efficient and achieving business plans and objectives. Show less • Directed the Paid Search initiatives, significantly boosting budgets and driving quotes and sales across all General Insurance products.• Orchestrated successful transition towards in-house PPC management by equipping the team with necessary skills and strategies.• Provided leadership in planning, reforecasting, budget management, and trading reporting, ensuring alignment with LV= Direct business plan.• Collaborated effectively across channels to achieve seamless campaign integration and maximise results. Show less

  • Digital Distribution Manager

    Mar 2021 - Mar 2024

  • Search PPC Manager

    Nov 2020 - Feb 2021

  • Senior Digital Marketing Executive

    Feb 2018 - Nov 2020
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  Usay Compare

  Mar 2024 - now

  Head of Marketing