Priyanka Agnihotri

Experience

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  Weapons and Electronics system Engineering establishments

  May 2014 - Jun 2014

  Intern
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  Aircel

  May 2015 - Jul 2015

  Summer Trainee

  At Aircel, I worked in the EMF department. My main work was to make sure none of the Aircel tower sites go non compliant i.e the radiation limit should not exceed the limit set by TRAI (Telecom Regulatory Authority of India). While working here I got the opportunity to visit the sites and see the various methods of measuring the radiation limits.

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  IBM

  Jan 2016 - Jun 2016

  Trainee

  The scope of project involve IBM managing Airtel’s application services in India.

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  Outliers Media

  Aug 2016 - Aug 2017

  Marketing Associate

  Responsibilities: 1. Strategic Tie-ups – Build strong relationships with client digital and marketing leaders, help them identify the right marketing key performance indicators (KPIs), highlight areas of improvement, and influence strategy2. Lead Management - Generated new potential business clientele, through digital marketing campaigns 3. Brand Strategizing - Conceptualized engaging integrated marketing campaigns for clients 4. Handled over 50 PPC and Lead generation campaigns with a budget of 10 Lakh across digital platforms to build brand equity for clients.5. Key account Manager: Build 360 Degree social media communication strategies, event itineraries, marketing collaterals for various key clients like Burberry (London), Indian National Congress, DesiCrew Solutions, The Best Price Show(TBPS) etc to establish a long-lasting connection with their respective audience 6. Assisted in coordinating and integrating various process flows for the start-up7. Managed various areas of content marketing, including blogs & email newsletters.8. Gained sound knowledge on design softwares - Adobe Illustrator and Adobe Photoshop Show less

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  Institute of Management Technology, Ghaziabad

  Jul 2018 - Mar 2019

  Member - Student Affair and Welfare Council

  Organised IMT's Management and Cultural fest - Passion'18Organised IMT's Social Initiative - Cyclothon'18

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  Next Education

  Apr 2019 - Jun 2019

  Marketing Intern

  Project Title: Creating a Digital and Brand Strategy for Next Education to Increase Market Presence & Brand RecallProject Brief: Building company’s market position by understanding its customers to select the right mix of digital marketing strategy that should be adopted. Conducting market research to understand the complexities for the evaluation of each product as brands and to help establish a strong image of the business

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  Next Education

  Jul 2020 - Feb 2022

  RESPONSIBILITIES:1. Assist in developing and implementing strategic and tactical branding activities, external communications and marketing plans for the Indian, Middle East and the African region2. Develop the Brand's social media communication strategy involving market research and brand awareness campaigns to establish a strong connection with the audience3. Develop effective and creative marketing campaigns to drive community engagement through ATL and BTL activities4. Create new digital marketing campaigns while exploring new channels5. Design and implement the content strategy to be followed across various channels for multiple products6. Organised 80+ offline and online events managing it end-to-end7. Manage all internal and external marketing projects and ensure timely delivery Show less RESPONSIBILITIES:1. R&D - Working on developing an understanding of industry standards and product user motivations, behaviours and needs through product and market research2. Content Marketing - Conceptualizing content strategy for social media platforms, mailer campaigns, sales collaterals, product websites, events and other marketing activities while ensuring proper and timely distribution of content across internal and external channels3. Performance Marketing – Managing the entire Digital marketing budget for all products. Increased the funnel by 3X; and lead generation by 25% using Paid Marketing and Social Media Marketing.4. Marketing Analytics - Creating monthly campaign reports, ROI metrics for marketing campaigns, streamlining audience tracking through Google Analytics, Gtags and Facebook Pixel. 5. Marketing Automation - Developing and configuring marketing automation user journeys and sales drip campaigns through FreshSales CRM , leadsquared CRM and WebEngage Show less

  • Marketing Manager

    Jul 2021 - Feb 2022

  • Management Trainee

    Jul 2020 - Jun 2021
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  UpScalio

  Mar 2022 - now

  E commerce and D2C category lead for a leading ergonomic furniture brand - Green soul Ergonomics Marketing lead for 5 digital-first brands (contributing to 60% of company turnover). Creating strategic marketing plans and devising efficient campaigns across Amazon, Flipkart, Google, YouTube and Facebook to drive revenue growth

  • Senior Category Manager

    Jan 2023 - now

  • Marketing Manager

    Mar 2022 - Jan 2023