Experience

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  Mabe global

  Jan 2010 - Oct 2013

  Sales executive - retail channel

  Reporting to the Regional Sales Manager• Customer management in the Hypermarkets segment;• Implementation of portfolio development and preparation of the annual JBP with clients;• Introduction of new products, training for commercial teams and incentive actions;• Management of commercial funds and definition of pricing policy;• Management of internal and external indicators, contracts with customers and service level agreements (after-sales).

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  Garmin international

  Oct 2013 - Sept 2015

  National key accounts manager

  Reporting to the National Sales Manager with an indirect team (around 18 promoters).• Creation and development of the sports and leisure category in national retail;• Training and trade marketing team management – coordination of training for partner networks, monitoring execution at points of sale, distribution of trade marketing material and exhibition furniture;• Implementation of development of a portfolio of running watches and monitors in national retail;• Management of indicators, contracts and indicators for sell in, sell out and inventory coverage at customers;• Brand ambassador in Brazil, being sponsored to participate in street racing events and promote the company's brand and products;• Development of the sports category within Mercado Livre, boosting sales by 30% for running watches and fishing sonars. Show less

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  Nestlé nespresso sa

  Sept 2015 - Jul 2019

  Key account manager

  • Price formation and commercial policy;• Preparation of JBP (Joint Business Plan) and strategy to develop the espresso coffee machine category in national retail;• Definition of strategic and tactical positioning in retail, including defining trade marketing actions;• Management of the company's largest customers, responsible for 60% of monthly machine revenue (among the largest customers, the following stand out: Via Varejo, Magazine Luiza, B2W, Polishop and Camicado);• Management of customer contracts;• Portfolio definition, sales forecast and management of internal and external indicators;• Annual goals achieved 4 consecutive years (2016 to 2019);• Development of a project for Via Varejo that brought sell-out growth of 500% in the first year and an average of 20% in the following years. Show less

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  Kpmg brasil

  Aug 2019 - Aug 2023

  Key account manager latam

  Reporting to the Partner (responsible for Latam customers and markets) with shared management of the South America team.• Coordination of the integration of commercial operations and sales management of KPMGs throughout South America;• Prospecting for new sales and implementing a key account strategy for countries in South America;• Monthly preparation of SWOT analyses and a tool with the region's results (a tool created in Excel to monitor the evolution of results and forecast the end of the fiscal year);• Development and execution of action plans to increase results;• Management of the sales pipeline and demand generation;• Discussion and presentation of consulting project proposals;• Management of data analysis and research to generate market intelligence;• Development of a strategic management tool for key accounts for South America;• Average annual growth of 16% in priority program accounts.Main clients: AB-InBev, Danone, FEMSA, Grupo Bimbo, L'Oréal, Mondelez, Natura, Nestlé, e Whirlpool. Show less

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  Tampico beverages

  Sept 2023 - now

  National sales manager

  Reporting to the General Manager in Brazil.• Indirect management of licensees' commercial teams, supervising the work of managers, supervisors and salespeople throughout the southeast;• Management of licensed factories in southeastern Brazil, being responsible for 50% of Tampico's national production;• Preparation of a Joint Business Plan (JBP) by licensee with the definition of pricing policy and sales channel management;• Management of the marketing budget, defining investments, strategies, sales incentives and POS material;• Responsible for prospecting new licensees and new businesses in the southeast region;• Growth in the current fiscal year accumulated of 17.5% vs. FY23;Main clients: New Age, Jota Efe, Latco, Grupo Coroa, Atacadão, Assaí, Destro Macroatacado, Grupo Muffato. Show less