
Timeline
About me
Digital Content Strategist & Copywriter
Education

University of cape town
2016 - 2017Honours degree african literature and culture
University of cape town
2011 - 2016Bachelor of arts - ba double major - media and writing/english language and literature
Experience

Kantar
Feb 2017 - Oct 2020Kantar is the world’s leading data, insights and consulting company. We help clients understand people and inspire growth.We have a complete, unique and rounded understanding of people around the world: how they think, feel and act, globally and locally in over 90 markets.We don’t just help clients understand what’s happened, we tell them why and how they can shape the future.
Research Executive
May 2019 - Oct 2020Junior Research Executive
Feb 2017 - May 2019

The marque
Mar 2021 - Jul 2022CopywriterThe Marque is the global leader in managed digital profile solutions. Targeted at leaders in business and sport, a profile on The Marque gives its clients the opportunity to take control of their professional brand and online narrative with a prominent, accurate and up to date digital asset.Role:-Write and edit client biographies and company descriptions, as well as consistently updating and improving both rough draft and published webpages adhering to company branding and individual client requests.-Collaborate with internal and external stakeholders to create a final product that meets their needs and goals while remaining within editorial guidelines.-Professional and business tone content writing as well as SEO for the best results.-Training alongside copywriters to keep up to date with trends-Collaborated with internal writers and social media team to create website and social media copy. Show less

Faircape group
Oct 2022 - Aug 2024CopywriterFaircape Group takes an aligned approach to sustainable growth. With foundations in the property industry, our portfolio of business units focus on retirement schemes, healthcare, property management services, and more. This integrated portfolio of business units share insight, knowledge, and expertise with one another to drive excellence and staff development.Role:-SEO Blog Content Production: Meet brand strategic requirements, ensure content is written according to best practice for the medium. Edit and proof copy, ensuring high editorial standards. -Conduct Content Research: Research and analyse the target market, industry trends and competitor activities, effectively articulate and support strategic and design decisions based on the agreed strategy-SEO Social Media Content Creation: Liase with stakeholders, develop and create captivating copy for digital and print media (Google Ads, Facebook, Display Ads and Instagram. Show less

Acacium group
Sept 2024 - nowCopywriterA leading global healthcare delivery partner. With over 40 years of experience and a global footprint, we improve people’s lives through expert healthcare, social care and life sciences. By combining access to workforce, technology and sector expertise, we increase the sustainability ofthe global healthcare system, from early-stage clinical research right through to palliative care. Role:Create compelling and effective marketing copy that aligns with our each of our brands’ tone of voice and values, engages our target audiences, and drives action. Produce copy for a range of media, in line with the marketing strategy and based on direction from the Strategy & Insights team. Show less
Licenses & Certifications
- View certificate

Building self-confidence
LinkedinFeb 2020 - View certificate
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Ef certificate
Ef standard english test (ef set)Aug 2022 - View certificate

Reaching out of your comfort zone
LinkedinMay 2020 - View certificate

Time management: working from home
LinkedinJul 2020 - View certificate

Improving your focus
LinkedinFeb 2020 - View certificate

Humble inquiry: the gentle art of asking instead of telling (getabstract summary)
LinkedinJan 2020 - View certificate

The art of connection: 7 relationship-building skills every leader needs now (getabstract summary)
LinkedinNov 2019
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