Samar Praveer

Experience

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  Honda Siel Car India Ltd

  Nov 2008 - Jan 2010

  Asst. Manager Product Planning

  Responsibilities: Assessing the market demand through market research. Overseeing the prioritization of new features through:1. Opportunity size2. Market Timing3. Development Complexity Collaboration with Engineering for feasibility inputs for new features. Grouping of features into new releases. Estimating the program cost estimates in conjunction with the Program Management. Collection of financial inputs from finance. Working with the Program Management to an escalation of point in the Product Realization Process. Manage the controlled introduction phase of product launch. Customer Profiling Price value decision to ensure that the pricing is in line with customer value Managing the PLC of a car by bringing in regular value-adds. Responsible for model launches. Tracking the market developments and analyzing the competitors. Coordinating with the engineering for making available required cars for launches and displays Show less

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  SUHAIL BAHWAN AUTOMOBILES LLC

  Feb 2010 - Sept 2011

  Manager Prodct Planning

  Role: Prioritized new features through opportunity size and market timing Grouped features into new releases; conducted studies to analyzed competitor product strategy and competition benchmarking Understood customer buying behavior through customer profiling; engaged in product positioning Analyzed sales, trends, volumes and stock movement; managed sales forecasting and vehicle Ordering Conducted VIVA analysis to monitor product competitiveness Reviewed regular price and developed suitable price proposals Show less

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  Renault

  Oct 2011 - May 2012

  Dy. Manager, Product Planning

  Role:Cross Car Line: Proposed the introduction of transmissions across models in Renault line-up and key feature introduction into Renault line-up marking Renault InnovationNew Projects: Identified the target segment and key customer clusters for new projects Defined the product differentiation based on product concept and target customers Elaborated the basic and unmet needs of the target segment Proposed the product USPs based on customer insights Proposed the power train and the grade walk for the model Coordinated with the Program for framing the cost and profits of the project Developed suitable price proposals based on cost and profitability Interacted with Marketing Team to make suitable volume proposals for the grades and Engineering Team for making required car available for launches and displays Show less

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  Mahindra & Mahindra Ltd

  Jun 2012 - Nov 2018

  Product Planning Manager
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  Mahindra Group

  Jun 2012 - Nov 2018

  Manager Product Planning

  Responsibilities: Detailed Product Plans with key system definition for MPV segment Preparation of comprehensive and robust Strategy for MPV segment Define the Target Customers for defined products and concepts Ensure timely execution of project deliverables as per Mahindra Product Development System Propose a thorough road map for technology deployment for Personal segment Identify new concepts for future Mahindra Road MapKey Deliverables Identifying opportunities for both domestic and international markets and proposing new products Identifying customer segments and segment need gaps post Qualitative and Quantitative research Defining product concepts for the approved proposals Propose target customer and target markets Identifying competition and the benchmark vehicle in the category Define the lifecycle plan for the proposed products Ensuring optimum value proposition for the target customer Coordinating with Styling, Marketing & Engineering during various phases of product development Ensuring adherence to process quality standards by maintaining requisite documents at various stages of product development Show less

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  Hyundai Motor India Ltd.

  Nov 2018 - now

  AGM, Product Strategy & Planning

  Identifying target customers and their unmet needs Define product differentiation based on product concept and target customers Proposing product specific trim strategy based on target segment, product role and competition trend Propose India specific Concepts and USPs to Hyundai Motor Corporation, Korea Managing product Life Cycle by rolling out regular refreshes Coordinating with cft during the product development process to ensure Indian specific requirements are met Coordinate with the concerned teams and propose product pricing Identify and propose the introduction of technologies in future Hyundai products Define the strategy for future EVs for India market Show less