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Roxanne Parker

Roxanne parker

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location of Roxanne ParkerStockport, England, United Kingdom
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  • Timeline

  • About me

    Founder & Consultant @ Social Rox | Ex Social Chain, WPP

  • Education

    • Nottingham trent university

      2009 - 2012
      Fashion communication & promotion fashion marketing 2:1

      Activities and Societies: Dance Society 2009-2010 2:1 received in Ba (Hons) Fashion Communication & Promotion degree. This involved working with various brands such as Macmillan, Style Compare and New Balance on live projects (e.g. events, comms strategies, website design etc). Final year project included fulfilling the brief of underwear brand Bjorn Borg where in-depth market, consumer and competitor research was undertaken to help develop a fully integrated marketing and communication strategy covering multiple touchpoints.

    • Guthlaxton college

      2007 - 2009
      A level english language (a), media studies (a), dance (a), food technology (a)

    • Marketing week mini mba with mark ritson

      2023 - 2023
      Mini mba marketing

  • Experience

    • Jjg media group

      Jul 2012 - Apr 2013
      Account executive

    • Unidays

      Apr 2013 - Oct 2014
      Social media executive

      - International Social Media Management - planning and implementing social strategies targeted to students in the UK, Ireland, Denmark, Australia, New Zealand & the US.- Content planning, design, implementation & analysis.- Integration of social strategy across various platforms such as Facebook, Twitter, Pinterest, Wordpress & Instagram- Liaising with various retailers in regards to social media integration with UNiDAYS campaigns.- Review of social media performance against specified targets & KPIs. Analysing this performance weekly and monthly to measure success of campaigns, social customer service and general brand engagement posts.- Social budget projections and analysis- Seek out new social trends and platforms, implementing into the social strategy where relevant Show less

    • Society social

      Dec 2014 - May 2015
      Social planner (paid)

      Part of IPG Mediabrands. Paid Media Planner (Social)

    • Return on digital

      Jun 2015 - May 2016
      Paid social media manager

    • Mediacom

      May 2016 - Oct 2017
      Paid social media manager

    • Glowworm digital

      Oct 2017 - Feb 2018
      Head of paid social

    • Social chain

      Feb 2018 - Oct 2021
      Paid social director | social chain agency

      We are a global team of innovators with a track-record for leveraging owned media, technology and insights to build brands that earn a meaningful share of people’s lives.750+ employees across 24 offices worldwide.Why we exist:Work - The value that we collectively offer the world.Welfare - The health, happiness & fortunes of a person or group.World - The peace and prosperity of people and planet, now and in the future

    • The social chain ag

      Oct 2021 - Jan 2023
      Media planning director | social chain agency

    • Social rox

      Jan 2023 - now
      Founder & consultant @ social rox

  • Licenses & Certifications