Linda Berberich, PhD

Linda berberich, phd

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location of Linda Berberich, PhDGreater Seattle Area
Followers of Linda Berberich, PhD11000 followers
  • Timeline

  • About me

    Founder and Chief Learning Architect @ Linda B. Learning | Impactful, Innovative Learning Technology Solution Expert

  • Education

    • West virginia university

      -
      M.a. psychology (behavior analysis)

      Emphasis: Behavioral pharmacology, neuroscience, applied behavior analysisThesis: The Effects of Cocaine on the Lever Pressing of Rats Under Different Conditions of Supplemental Feeding (published in the Journal of the Experimental Analysis of Behavior, available at https://onlinelibrary.wiley.com/doi/10.1901/jeab.2002.77-199)

    • University of victoria

      -
      B.a. psychology

      Emphasis: Behavioral psychology, neuroscience, applied behavior analysis, behavioral pharmacology

    • West virginia university

      -
      Phd psychology (behavior analysis)

      Emphasis: Behavioral pharmacology, neuroscience, applied behavior analysis, performance improvement, instructional designDissertation: Investigating Spelling Through Generative Instruction (available at https://researchrepository.wvu.edu/etd/3184/)

    • University of texas of the permian basin

      -
      M.s. kinesiology (exercise science)

      Emphasis: Sports science, biomechanics, performance enhancementThesis: Mind-Body Conditioning for Competitive Figure Skaters (program is available at https://www.amazon.com/Mind-Body-Conditioning-Competitive-Figure-Skaters/dp/1606790110 and other outlets)

  • Experience

    • Morningside learning systems

      Jul 1994 - Sept 1999
      Senior instructional designer

      Initially began as what I thought was a one-year doctoral internship, but became a full-time gig when I made the decision to stay in Seattle. I designed adaptive learning programs for children with learning differences, taught this curriculum in the classroom at Morningside Academy, and consulted and did teacher training both at Morningside's summer program as well as for school district clients in Washington, British Columbia, Arizona, Georgia, and Illinois.

    • Allstar fitness

      Aug 1994 - Aug 2011
      Group fitness instructor

      I taught a variety of group exercise classes here, and at several other fitness clubs, including some that no longer exist, in Seattle and the greater Seattle area: American Woman, The Vault, Rain Fitness, Seattle Fitness, Zum, Seattle Athletic Club, Princeton Athletic Club, Bellevue Place Club, Olympic Athletic Club, and more...

    • Apex learning

      Oct 1999 - Apr 2001
      Lead instructional designer

      In this role, I designed AP online classes and online professional development workshops for teachers. I was one of the founding employees at Apex, which began as a Paul Allen startup and was one of the very first online schools.

    • University of washington

      Jan 2000 - Apr 2004
      Instructor and course designer

      I designed and taught several courses in the Distance Learning Design and Development program.

    • Click2learn

      Jul 2001 - Jan 2002
      Senior instructional designer

      I led a team of elearning professionals working on a joint civilian-military project with the National Guard called Ravenworks.

    • The cobalt group

      Feb 2002 - Sept 2004
      Lead instructional design and performance consultant

      In this role, I led a team of designers and developers and led instructional design of performance improvement and automotive training materials in the Dealer Advisory Services department. We designed for a variety of media, including synchronous elearning (e.g., WebEx, HorizonLive), asynchronous elearning (e.g., Cobalt University), video, satellite broadcasting, and live, instructor-led training. I won the Macromedia Innovative eLearning award in the Corporate space for an interactive branching program developed for Audi of America. This learning experience informed the branching functionality in the tool we know today as Captivate. Show less

    • Fit mind-body conditioning

      Apr 2004 - Sept 2007
      Sport psychology, biomechanics and performance consultant

      I took a break from tech and started my own company. My work involved consulting and master training, presentation at national and international conferences, publication of books, articles, online courses, seminars, videos, webcasts, in group exercise, health, wellness, sport psychology and athletic conditioning. I was certified through the NSCA (CSCS), ACE (Group Fitness), AFAA (Primary Group Exercise, Step, Kickboxing, Yoga), Yoga Alliance (e-RYT), Can-Fit-Pro (Group Fitness Specialist), AASP (Sport Psychology), ACSM (H/FI)Specializing in artistic and team sport athletic conditioning, I work with athletes and performers to produce optimum performance for high stakes competitions and performances. My work is holistic and includes analyzing technique, physical fitness and mental readiness to perform. Athletes I train range from grassroots to elite level competitors. I also continue to provide master training for other coaches, trainers and fitness instructors, specializing in athletic conditioning, group fitness choreography and instruction, and integrating sport and exercise psychology into workouts. Show less

    • Ashmead college

      Jun 2005 - Dec 2007
      Adjunct faculty and curriculum developer

      I wrote the curriculum and taught classes at both greater Seattle area locations in the Fitness Trainer Program, including anatomy and physiology, athletic and sport conditioning, biomechanics, exercise physiology, exercise psychology, fitness assessment and programming, health and wellness management, group exercise instruction and nutrition.

    • Option six

      Apr 2007 - Sept 2007
      Course director

      Hired specifically to be a "boots-on-the-ground" local consultant to Microsoft clients, I consulted, designed and led teams of instructional designers on mission-critical, e-learning projects for Microsoft SMSGR and POC groups. I worked directly with Option Six leadership team to define goals and objectives in working with one of Option Six's largest corporate clients.

    • Expedia, inc.

      Nov 2007 - Aug 2008
      Senior curriculum design and performance consultant

      In this role, I researched and designed curriculum and performance improvement initiatives for telesales agents and supervisors working in contact centers, both in the United States and internationally. I also managed teams of curriculum designers, trainers and developers, as well as outside contractors and consultants.

    • Sun microsystems

      Aug 2008 - Jan 2010

      Promoted within six months of hire, in this role, I designed innovative certification, documentation, and learning products for the Application Platform Software division of Sun Learning Services at Sun Microsystems, Inc. Our team won multiple ASTD BEST awards while I was in this role. In this role, I updated training standards, methodologies and materials, and organized learning paths for Java developers. I also led teams of curriculum developers and contractors, created and managed timelines, project plans and budgets.

      • Chief Learning Architect, Application Platform Software

        Jan 2009 - Jan 2010
      • Lead Instructional Designer, SysAdmin/Developer ID group

        Aug 2008 - Jan 2009
    • Oracle corporation

      Feb 2010 - Mar 2019

      When Sun was acquired, my role at Oracle involved designing and developing myself, as well as leading teams that develop cutting edge technology-based innovations in learning, performance and user assistance. I also led an Oracle-wide, cross-team learning consortium to increase collaboration and share best practices with other teams at Oracle and was the Oracle primary contact for our membership in Elliott Masie's Learning Consortium. More recently, I worked on projects involving user assistance embedded in products, AI, machine learning and deep learning. I have spent the past couple of years upskilling in this area, including becoming proficient at coding in Python. I was heavily involved in competitive analysis research, data mining and analytics, user experience research, intelligent and intuitive product design, and design of intelligent systems. I am also a certified scrum master and have effectively led teams and projects using this methodology. Show less

      • Consulting Learning Architect

        Jul 2015 - Mar 2019
      • Senior Learning Architect

        Apr 2012 - Jul 2015
      • Principal Learning Architect

        Feb 2010 - Apr 2012
    • Visa

      Feb 2020 - Oct 2020
      Senior learning experience producer

      During my brief stint at Visa, I designed and produced compelling learning experiences for the Product and Tech Colleges at Visa University. My work there included developing several learning experiences supporting the Visa Direct product, an internal Jupyter notebook coding environment to safely and securely experiment with Visa-sensitive data, and several deliverables supporting Visa's SAFe Agile Transformation initiative.

    • Simple habit

      Oct 2020 - Dec 2020
      Curriculum consultant

      In this short-term contract position, I designed the interactive sleep curriculum for Simple Habit's latest app, Sleep Ritual.

    • Blackbaud

      Mar 2021 - Nov 2021
      Organizational development consultant - engineering excellence

      During my first six weeks in role, I completed a comprehensive discovery of the engineering functions at Blackbaud, corroborating data from 70+ interviews, 50+ hours of live and recorded observation, and scraping data from Slack channels and doc sites. From that analysis work, I went on to design and develop an Engineering Excellence hub (a comprehensive catalog of the various formal and informal learning options available for technical roles), implemented a peer-to-peer learning model, increased participation in the Microsoft ESI program by 78%, prototyped a learning analytics dashboard, and built a comprehensive business case for implementing an internal talent marketplace in RDO. Show less

    • Interflexion

      Jan 2022 - Dec 2022
      Board member

      Interflexion is an AI-powered role-play platform that helps professionals become better versions of themselves. Providing scalable, personalized coaching delivered in a natural manner, Interflexion enables the development of interpersonal skills through repeated practice and targeted feedback.

    • Authenticid

      Feb 2022 - Jul 2022
      Learning program manager

      In this role, I proposed a comprehensive learning strategy focused on career development and employee retention, launched and administered our LearnUpon LMS, built and led teams of coworkers and a contractor to rapidly develop an entire catalog of custom-built and off-the-shelf content (over 80 courses and learning paths in 3 months) for both compliance and role-specific training needs, and designed, deployed and facilitated Basecamp, a highly engaging, blended active learning experience that level sets AID employees on our culture, business, and core solutions. CSAT on all developed solutions to date was 100% recommended, and the ROI for the strategy I was about to implement was 182% return when a RIF occurred and my function was deprioritized. Show less

    • Linda b. learning

      Jan 2023 - now
      Founder and chief learning architect

      I consult with clients developing innovative learning technology products, projects, and programs, especially in the areas of preventative health, wellness and social good. I offer my proprietary Level-Up Learning Framework, which is focused on upskilling teams building new learning innovations, as well as my Review and Recommend service, focused on improving existing learning experiences and training programs. I also offer sessions on instructional design and custom learning design consulting. To learn more, please visit my website at lindablearning.com. Show less

    • Chatblackgpt™

      Apr 2024 - now
      Advisory board member

      In this role, I provide strategic guidance and expert insights vital in steering the team's efforts towards greater cultural sensitivity and effectiveness.

    • City of covington

      Oct 2024 - now
      Ecsj commission position 1
  • Licenses & Certifications

    • Completion award for oracle mooc: chatbots with oracle intelligent bots

      Oracle
      View certificate certificate
    • Certificate of completion - machine learning practical: 6 real-world applications

      Udemy
      Feb 2019
      View certificate certificate
    • Certificate of completion - introduction to natural language processing (nlp)

      Udemy
      Sept 2018
      View certificate certificate
    • Ken blanchard on servant leadership

      Lynda.com
      Apr 2018
      View certificate certificate
    • Certificate of completion - build incredible chatbots

      Udemy
      Oct 2018
      View certificate certificate
    • Certificate of completion - complete natural language processing (nlp) with python: 2018

      Udemy
      Nov 2018
      View certificate certificate
    • Scrum fundamentals certified (sfc)

      Scrumstudy - accreditation body for scrum and agile;download free scrum body of knowledge(340 pages)
    • Certificate of completion - python a-z: python for data science with real exercises

      Udemy
      Aug 2018
      View certificate certificate
    • Certificate of completion - artificial intelligence a-z: learn how to build an ai

      Udemy
      Oct 2018
      View certificate certificate
    • Scrum master certified (smc)

      Scrumstudy - accreditation body for scrum and agile;download free scrum body of knowledge(381 pages)
      Mar 2018
  • Volunteer Experience

    • ECSJ Commission Position 1, Equity, Cultural and Social Justice Commission

      Issued by City of Covington on Oct 2024
      City of CovingtonAssociated with Linda Berberich, PhD
    • Mentor

      Issued by King County Library System on Nov 2016
      King County Library SystemAssociated with Linda Berberich, PhD