Experience

• 

  Sa sa international holdings limited

  Jun 2009 - Jul 2010

  Marketing assistant

  Assist PR activities and daily marketing tasks

• 

  Bausch + lomb

  Aug 2010 - Mar 2013

  Annual trade marketing strategy for contact lenses and solution in optical store channel.• Trade terms and consumer promotions • Sales forecast, product pricing, product packaging & bundling, merchandise, in-store display, POSM, Outdoor visibility program• Roadshow, product training and professional sessions

  • Trade Marketing Executive

    Nov 2011 - Mar 2013

  • Sales Representative

    Aug 2010 - Jan 2011
• 

  Gracenote

  Jan 2014 - Apr 2014

  Intern, media personalization

  Gracenote is a technology company based in Silicon Valley. Providing music, video and sports metadata and automatic content recognition technologies to entertainment services and companies• User research: Focus group & Questinnaire

• 

  Sony

  Dec 2014 - Mar 2016

  Product marketing

  Responsible for audio products (wireless speaker, home stereo system and portable audio) in Taiwan marketProduct Marketing Strategy• Defined product positioning, price structure and channel strategy based on customer insights from internal and external data (GFK)• Developed marketing strategy and coordinated Marcom/ PR team to execute online and offline marketing plansP&L Management• Developed annual sales plan and marketing budget (P/L); monitored and controlled category’s business P/L status every month• Prepared monthly performance reporting and action plan to discuss with APAC headquarterProduct Line Management• Proposed future product lineups and roadmaps with HQ to continue business growth in response to local market demands• Managed PSI; cooperated with sales team and logistic team to ensure safety stocks Vis mindre

• 

  Deepblu inc.

  Jun 2016 - Feb 2018

  Digital marketing, acquisition

  Deepblu is a startup company that builds an app and web platform for scuba divers worldwide. • User acquisition targeting U.S. and Southeast Asia markets • Online campaigns through social media (Facebook, Instagram), paid channels (Facebook ads, Google Adwords, App Search Ads), forums, email marketing, app store, google play and blogs • A/B testing & Landing page optimization• Google Analytics

• 

  Garmin

  Jan 2018 - now

  • Develop regional marketing strategies for Vietnam and Indonesia • Lead the multi-channel product launch plans and achieve double digital growth• Recruit, develop and manage local marketing team to ensure best-in-class team structurr • Develop Asia marketing strategies and lead launch campaign through Asia for the outdoor smartwatch segment • Increase brand awareness and value levering above the line and below the line marketing initiatives including digital, social, PR, kol and any specific marketing activities.• Provide guidance and direction to regional teams to turn Asian campaigns into local executions • Develop go-to-market plan and formulate communication strategy for new product launch • Manage, develop and execute integrated marketing plan and comtrol budget for outdoor and premium smart wearable segment

  • Marketing Manager (Vietnam/Indonesia)

    Nov 2020 - now

  • Asia Regional Marketing Planning

    Jan 2018 - now

  • Marketing Planner

    Jan 2018 - Mar 2020