Luz De Lourdes Ríos

Experience

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  Grupo Reforma

  Jul 2013 - Apr 2014

  - Hired as a reporter for Primera Fila after an internship, covering music and children's topics. - Conducted interviews with Vicentico, Molotov, Ennio Morricone, and Brendon Urie; covered the Ringling Brothers Circus internationally. - Internship at the Soft News department. I was in charge of content tagging, coverage of events and updates to the digital film schedules.

  • Reporter

    Dec 2013 - Apr 2014

  • Becaria

    Jul 2013 - Dec 2013
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  InventMX

  Jun 2014 - May 2015

  Freelance Writer

  I was a freelance writer for Swagger MX, where I wrote articles on fashion, design, lifestyle, and pop culture. Many of these articles received over 1,000 impressions on the site.

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  Condé Nast México & Latinoamérica

  Jan 2015 - Jun 2016

  - Promoted from Digital Assistant to Digital Coordinator in less than two years. - Managed the magazine’s website and social media with a team of two. - Launched and grew Glamour magazine's Facebook and Instagram accounts to 150K followers. - Coordinated and supervised digital coverage of two Glamour Awards editions (Mexico and Miami), achieving 1 million impressions. - Collaborated with photographers, external collaborators, influencers, and celebrities for award coverage- Planned and participated in the production of 15+ cover videos featuring celebrities such as Maite Perroni, Hilary Duff, Sophie Turner, and Galilea Montijo, handling pre-production, supporting filming, and overseeing final publication. - Redesigned the Glamour website with a focus on user experience and SEO optimization, making it the top organic traffic generator within Condé Nast. - Collaborated with brands like Dior, Chanel, Clinique, Nissan, MAC Cosmetics, and Nestlé to create organic advertising, producing various posts, videos, and photographs. Show less

  • Digital Editorial Coordinator for Glamour México and Latinoamérica

    Jun 2015 - Jun 2016

  • Digital Assistant Glamour México and Latin America

    Jan 2015 - May 2015
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  Reforma

  Dec 2016 - Jun 2017

  Coeditora Web

  - Developed 30+ weekly editions for Club Cumbres, featuring athletic, societal, and political figures. Supervised 10+ cover photo shoots and handled text editing. - Boosted Moda and Entre Muros site traffic by 30% through SEO-focused content. - Redesigned the Entre Muros content strategy, increasing posts from 2-3 weekly to 2 daily, enhancing traffic and engagement.

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  Televisa

  Jul 2017 - Dec 2017

  Editor Web

  - Digital Editor for Marie Claire Mexico and Latin America, growing the Instagram audience from 50K to 100K followers. - Supervised the production of behind-the-scenes videos for cover shoots with various celebrities, including script development and production. - Increased site traffic by 80% with a daily posting strategy. - Collaborated with brands like Chanel, Clinique, L’Oréal, MAC Cosmetics, and Dior to develop organic content for the site. - Attended several Fashion Weeks in Mexico and various events, providing digital coverage for the magazine. Show less

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  Nike

  Jan 2018 - Jul 2018

  Digital Associate Nike Women

  - Participated in creating the Nike campaign "More than Flowers, Strength" by developing copies and supervising scripts. The campaign aimed to promote the sports bra as a form of empowerment for women in sports. - Oversaw the translation of copies, press releases, and campaign materials for various Nike Women products, ensuring brand identity was maintained.

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  BuzzFeed

  Jul 2018 - Jan 2019

  Senior Staff Writer

  - Created posts about pop culture, series, and fashion that were translated into more than three languages, with some posts reaching over 100K impressions. - Authored the post "Here’s What the Locations in Mexico Featured in Alfonso Cuarón’s Roma Look Like," which was translated into four languages on the movie’s premiere day at the director’s request.- Developed a Fashion and Lifestyle Newsletter that attracted 3,000 subscribers, becoming the second-largest source of organic traffic for fashion and beauty posts. - Leveraged internal insights to create posts and quizzes with thousands of impressions for series like Game of Thrones, Luis Miguel: The Series, and You. Show less

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  Twitter

  Apr 2019 - Dec 2021

  Curator

  - My team led efforts to combat misinformation during elections and COVID-19 using account verification, informational Moments, and fact-checking collaborations with AFP, EFE, and Animal Político.- Coordinated 24/7 election coverage for Mexico, Spain, Colombia, Argentina, and the U.S., developing country-specific strategies with a global team. - Trained partners for MET Gala coverage, optimizing platform tool use for relevant content. - Managed Winter Olympics coverage for Mexico, Argentina, Colombia, and Spain, collaborating with Product, Marketing, Communications, and Partnerships teams. - Streamlined the curation of Tweets for dynamic events, reducing production time from 30 to 10 minutes. - Developed a global data analysis project, improving coverage prioritization and shift distribution. - Supported employee mental health as part of the Twitter Owls initiative during the COVID-19 pandemic. Show less

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  Beek.io

  Jan 2022 - now

  Content Manager

  - Leading a team of 16 people, including scriptwriters, project managers, audio engineers, and post-production specialists. - Optimized the original content production pipeline (Beek Originals) by identifying bottlenecks and implementing improvements, increasing our capacity from 10 productions per month to 40, achieving this over a period of two years. - Reduced the average production time for our content from 6 months to 3. - My team has worked with nearly 300 content creators to produce original content for the platform, handling everything from pre-production (planning and scriptwriting) to production (recording) and postproduction (editing and release).- In my first year, my team and I managed the acquisition of creators, negotiating with around 100 different creators. Show less