Daniel Read

Experience

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  The Co-operative Group

  Feb 2010 - Sept 2014

  Customer Service Assistant

  Providing a friendly, knowledgeable and efficient service and being part of a dedicated team ensuring exceptional customer care whilst having responsibilities of cash handling, stock control and replenishment.

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  Liverpool John Moores University

  Sept 2013 - Jul 2016

  BA (Hons) Business and Public Relations

  This course involved learning and applying key marketing skills within modules such as Integrated Digital Marketing Communications, Strategic Campaign Management as well as Media Relations and Corporate Communications. Over the three years, I enhanced my expertise in managing workloads, multitasking whilst meeting deadlines as well as increasing my knowledge in Integrated Digital Marketing Communications, website SEO and content management. The course also developed my knowledge of communications in a wide range of organisations, market sectors and in relation to public/stakeholder groups and learning effective internal and external communications to platforms such as the public or the media. Show less

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  Liverpool Football Club

  Oct 2013 - Sept 2014

  Kiosk and Hospitality

  Working and interacting with diverse range of people working on my own initiative to ensure they have an enjoyable and memorable experience. Having excellent customer skills are required for all interactions and being passionate about the business to provide great service.

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  Kenyons

  Oct 2014 - Dec 2016

  Marketing Engagement Team Member

  ● Working directly on marketing campaigns for clients that included: Merseytravel, CityBike, Bike&Go, Knowsley Council, NHS (‘Know Your Units’), and Cadburys● Actively running and engaging with members of the local community and promoting awareness about campaigns both at events and on social media.

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  B&M Retail

  Jan 2017 - Mar 2017

  Communications Assistant

  ● Working as part of the Central Operations department assisting in the creation of content and running the company CMS website.● Communicating with various departments and colleagues to collate information for the preparation of weekly and daily communications messages sent to all stores and writing press releases and monthly magazines for media outlets.● Supporting internal and external events and organizing invitations such as planning for a yearly B&M conference and liaising with external agencies, store colleagues and guests. Show less

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  The Football Pools

  Mar 2017 - Mar 2018

  Marketing CRM Assistant

  ● Control of content on the company CMS website and assisting in creative content and communications via a CMS tool.● Assisting in the design and deploying daily email campaigns to target specific target audiences and products.● Designing, writing and reporting on all paid and organic social media content daily on multiple platforms with a generous budget.● Responsible for analysing all customer retention email campaigns and reporting the weekly results data to help formulate a monthly content and campaign plan to the board of directors.● Managing personalised databases ranging from 200 VIP’s to 9000 active players and creating targeted marketing activities and promotions.● Managing the promotion plan for 2018 and developing a clear and thorough customer journey to further improve the customer service and to maximize results.● Planning and delivering CRM strategies across the company encouraging customer retention and customer loyalty.● Creation and deployment of push notifications & inbox notifications.● Communicating with external providers & liaising with other departments within the company to plan and execute campaigns. Show less

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  Connells Group

  Mar 2018 - Apr 2021

  Senior Digital Marketing Executive

  ● Implementing, analysing and optimising organic and paid search engine marketing activities.● Executing email campaigns via Dot Digital to nurture leads and customers for the business.● Producing weekly and monthly reports to be presented to the board of directors.● Working alongside Marketing and PR teams to deliver the digital elements of fully integrated marketing campaigns.● Maintaining and updating the over 23 brand websites to ensuring relevant and engaging content and efficiency.● Creating and optimising targeted and custom landing pages and microsites via a CMS system.● Improving the usability, design, content and conversions on company websites.● Developing and optimise online marketing initiatives to drive customer acquisition.● Monitoring the success and ROI of online marketing activities to deliver the most cost-effective solutions.● Reviewing new technologies and monitoring online competitor activity as well as keeping up-to-date with industry news.● Liaising with both internal IT teams and external suppliers to deliver projects on time.● Integrating online content with other channels i.e. PDFs, brochures - ensuring consistency with the individual campaign/brand style.● Determining the most cost-effective digital marketing methods/tools to help deliver digital marketing objectives. Show less

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  Hitch Marketing

  Apr 2021 - Dec 2021

  Digital Manager

  ● Being the Digital Lead on multiple projects such as the Greater Manchester Violent Reduction Unit IamGreater campaign, to the Suicide Awareness campaign for Barnet Council● Creating websites from Wireframe stages, to UX to 2d designs and working alongside the development team to ensure accessible and useable websites are launched● Pull together and report on actionable insights for websites via website analytics. ● Design, implement and report on advertising campaigns across numerous digital media platforms such as TikTok, Snapchat, Spotify, Google Ads, Facebook, and Instagram● Project manage multiple campaigns clients preparing reports and presenting to boards, managing accounts and leading new initiatives● Contributing and leading on proposals and new business meetings for organisations across the UK● Offering a positive, solutions-focused approach to any digital challenges for all our clients● Management of the Junior digital team Show less

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  The ACC Liverpool Group

  Dec 2021 - now

  ● Manage and develop the group's digital marketing activity including web development, digital advertising and email marketing for M&S Bank Arena, Exhibition Centre Liverpool, ACC Liverpool & Ticket Quarter.

  • Digital Marketing Manager

    May 2023 - now

  • Digital Marketing Executive

    Dec 2021 - May 2023