Experience

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  Wananchi group

  Jan 2014 - Dec 2017

  Senior marketing executive

  Roles Included Executing online and offline marketing initiatives for ZUKU by integrating online and new media, email, print, direct mail, social media, company websites, SEM/SEO strategy development, brand awareness and drip marketing initiatives. Preparing, developing and implementing marketing plans, budgets and strategies to meet ZUKU objectives of selling internet solution. Conducting marketing research to provide ZUKU with marketing intelligence on competition to gain competitive advantage. Creating and managing social media content (Facebook, Instagram, and Twitter) in line with ZUKU digital brand strategy. Achievements Successful in running an annual marketing budget of 100M to executed online and offline marketing initiatives, by integrating online and new media, email, print, direct mail, social media, on ground activations company websites, SEM/SEO strategy development, brand awareness and drip marketing initiatives that increased sales and revenue for ZUKU. Successful in creating marketing campaigns by introducing innovative ideas in marketing such as messages for use by sales team and driving campaign management for clients acquisition programs in ZUKU selling channels. Conducted market research that provided feedback into product development and service offers and participated in their development; collaborated to create, launch and track performance of product and service offerings in ZUKU markets. Show less

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  Standard media group

  Jan 2018 - Mar 2018

  Assistant brand manager marketing

  Self-motivated, ambitious and committed professional driven by accomplishments, with expert-level knowledge of traditional marketing and the ever-changing digital marketplace. Possesses exceptional leadership and communication skills with a proven ability to identify opportunities and deliver effective strategies to generate results. Endowed with proper knowledge of the media industry notably print and broadcasting media and a demonstrable interest in producing desired results.

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  The standard group ltd

  Jan 2018 - now

  Senior marketing manager

  An accomplished marketing professional with over 10 years’ experience in marketing, communications and brands management. A very dynamic and agile digital strategist with a wealth of experience gained from working in a public listed blue chip company, that is digital first in its operations.