Fernando Larez

Experience

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  JG Quality Transport Services, Inc.

  Jun 1999 - May 2003

  Office Manager

  Helped reduce overhead costs to increase productivity, simplify processes, and increase sales.

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  Total Vision Magazine, Inc.

  Jun 2003 - Sept 2003

  Marketing Internship

  Contributed to the development of the magazine's brand including: logo, slogan, and layout. Adjunct contributor.

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  Dominion Developers, LLC

  Oct 2003 - Mar 2004

  Project Coordinator - Project Based

  Key responsibilities: Managed the procurement and on-time installation of new computer equipment for the new Miami Office.

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  QUIMICA TECNICA, C.A.

  Mar 2004 - May 2004

  Marketing Coordinator – Project Based

  Tasked with the development of a B2B marketing plan for the commercialization of a portfolio of chemical products including soaps, lubricants, and disinfectants across the industrial sector.

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  Al Dan Trading

  May 2004 - Aug 2008

  Marketing Analyst - Corporate Team

  Developed and executed a B2B marketing campaign for the positioning of more than 25,000 new "general store" merchandise products to customers in Miami, FL and Los Angeles, CA.

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  College of Business & Technology

  Mar 2009 - Jun 2013

  Marketing Director

  Managed multi-million dollar marketing & advertising budgets to develop brand awareness and positioning campaigns by using traditional media, outdoor, direct response campaigns, CRM, social media, events, and internet marketing to increase enrollment and meet goals.

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  VUE Software

  Jun 2013 - Jan 2017

  Director of Marketing

  General Responsibilities: Responsible for building VUE Software’s marketing department and meeting lead goals for the sales team. In charge of all advertising budgets, directed the development of all products websites, landing pages, and development of value-exchange items: ad copy, email copy, website copy, white papers, case studies, infographics, brochures, and data sheets. Developed a B2B-specific yearly integrated marketing campaign for all company products across all lines of business including events, internet marketing automation, paid search, SEO, affiliate marketing, drip campaigns, content development, PR, and webinars. Negotiated all ad contracts. Responsible for the ongoing metrics associated with of all internet marketing tactics including PPC and Social Media ads. Show less

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  Ferrari of Fort Lauderdale

  Mar 2015 - Apr 2021

  Marketing Analyst and Strategist

  Key responsibilities: Marketing analyst responsible for providing support to the marketing team in all direct response tactics for lead generation. Other responsibilities include leading SEO for all dealer sites, providing performance reporting for Porsche, Maserati, Alfa Romeo and Ferrari websites.

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  MedicosTV

  Jan 2017 - Mar 2023

  Co-Founder, Chief Marketing Officer

  MedicosTV is the only linear OTT/OTA Television Network in Spanish dedicated to educating the Hispanic community about Health and Wellness. MedicosTV is available via smart TV apps, affiliates, Over the air channels and online. www.medicostv.com

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  Advertising Avenue

  Sept 2017 - now

  Senior Marketing Analyst

  Leading Search Engine Optimization (SEO) efforts for portfolio of clients, overall analytics reporting and support.

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  SEO Maven

  Apr 2019 - now

  Founder, Lead Business Consultant

  We are a boutique marketing agency specialized in SEO, CRO & performance marketing.

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  Lusso Ventures

  Oct 2019 - Jan 2022

  Co-Founder

  Luxury, performance, style and fun beyond your regular luxury car rental. Learn more at: https://www.lussorides.com/