Jolies Tan (柳偲)

Experience

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  Ambrosia Communications

  Jan 2016 - Mar 2016

  Marketing Executive

  • Assisted Account Servicing Team to research and prepare detailed briefs according to clients’ requirements• Supported in event management• Assisted to proof-read clients’ materials and liaise with clients whilst managing the projects• Participated in brainstorming

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  Stranger Soccer

  Mar 2017 - Aug 2017

  Graphic Design Executive

  • Create designs, concepts, and samples layouts based on knowledge of layout principles and aesthetic design concepts for posters and the initial designs for the new app• Develop graphics and layouts for product illustrations, company logos, and Internet websites

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  The Men's Cave

  Dec 2017 - Feb 2018

  Social Media Marketing Executive

  • Spearheaded social media marketing campaigns – ideated and executed social media marketing campaigns• Ideated content for Facebook (The Men’s Cave), Instagram (@themenscave) and Youtube (The Men’s Cave)• Participated in brainstorming for marketing• Increased social media engagement by at least 300% in the first month• Designed marketing materials such as e-posters, videos and event branding boards

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  Wunder Travel

  Jul 2018 - Aug 2018

  Content and Media Executive

  • Collect and analyse social media data, using web traffic metrics such as page visits, transaction size, link popularity, click-through rates, and cost-per clicks• Implement content marketing & O2O campaigns to acquire, engage new account subscribers, and ensure positive, consistent user experiences• Analyse, review, and develop Go-To-Market strategies for relevant target audiences

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  Captive Media China

  Sept 2018 - Jul 2019

  Account Executive

  Captive Media is a full-service creative, media & integrated marketing agency group based in China. Jolies faced clients from different industries and managed their expectations for their projects. • Conduct brand study & market research to understand the client’s challenges & their market needs• Devise ATL & BTL 360 marketing campaigns (ideation, bilingual copywriting, curate mood board), digital engagement mockups and media plan for key accounts such as Adidas & Oishi• Plan and manage campaigns (ideation, procurement, execution) for key accounts such as Mido & SingChams• Propose brand positioning, strategy, identity, visual systems for F&B and FMCGs clients• Pitch & liaise with clients and work with designers to produce quality deliverable on time Show less

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  MatcHub

  Dec 2019 - Dec 2020

  MatcHub is a SaaS AI powered platform that matches talents with companies based on their career aspirations, personality and soft skills, in addition to their CV and experiences. Jolies is the marketing lead for MatcHub and has created the marketing strategy that best suits a growing start-up.• Directed the beta-launch of MatcHub’s platform with various product marketing tactics such as growth-hacking campaigns including webinars and social media targeting • Guide and mentored marketing and UXUI interns in developing and executing campaigns and day-to-day responsibilities Show less

  • Marketing

    Jul 2020 - Dec 2020

  • Marketing and UXUI Lead

    Dec 2019 - Jul 2020
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  Prime Wellness Pte. Ltd.

  Aug 2020 - Nov 2020

  Brand Executive

  Prime Wellness is a premium haircare brand distributor. Jolies handled different brand's brand marketing strategies. She also worked with her colleagues to discuss trade marketing strategies to increase the distributor's demand. Brands worked with: Mucota, Organic Way (OWAY), Aromatica, Look at Hair Loss, Pam & Roy, Daeng Gi Moe Ri

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  HTX (Home Team Science & Technology Agency)

  Dec 2020 - May 2022

  Science Communications Manager, Engagement

  HTX is the first of its kind Science and Technology Agency in the world that brings together science and engineering capabilities across the Home Team Departments to transform the homeland security landscape and keep Singapore safe.Experience includes:- internal engagement- employer branding- outreach campaigns- social media strategy and execution: LinkedIn

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  Granite River Labs Inc.

  May 2022 - Oct 2022

  Integrated Marketing and Communications Manager

  GRL is the world’s leading Engineering Services and Test Automation Solutions firm helping engineers solve difficult hardware design and validation challenges in adopting digital interface technologies. GRL combines recognized industry experts, high performance test equipment, and automated test solutions; and offers deep domain expertise across interfaces, disciplines, and test methodologies. Experiences include:- Product marketing for USB and PCIe services & solutions- Establishing marketing automation for demand generation activities- Field marketing for events based in US, EMEA, India, and Japan- Social Media strategy and content marketing (LinkedIn and Twitter)- Created employee engagement newsletter to support employee connectionsGRL’s locations include Santa Clara, California, Shanghai, Dongguan, Taipei, Bangalore, Yokohama, Singapore, Penang, Germany, and Korea. Show less

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  MatcHub

  May 2022 - Aug 2024

  Co-Founder

  MatcHub is a SaaS AI powered platform that matches talents with companies based on their career aspirations, personality and soft skills, in addition to their CV and experiences.Notable projects:- creating and cultivating telegram group- beta launch of web app- mentorship and job search events

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  Telstra

  Nov 2022 - now

  Product Marketing Specialist

  Portfolio includes: Data Centre and Cloud services (Colocation services, Public cloud solutions, Hybrid cloud, Cloud connectivity), Modern Workplace (Voice solutions, Contact centre solutions), Wholesale messaging (A2P SMS), Managed Services, and Adaptive Networks (SD-WAN)Other projects include: - conceptualise, coordinating and executing of TI’s own brand image library