Experience

• 

  British council

  Jun 2014 - Sept 2014

  Assistant examinations officer

  I served as an Examinations Officer at the British Council in Lahore, managing three centers for O and A level exams as the head supervisor. My role required leadership, pressure management, and teamwork to ensure smooth operations and meet organizational objectives. Through this experience, I developed strong stress management skills and the ability to lead teams in achieving goals efficiently.

• 

  Csred (centre of strategic research evaluation and development)

  Dec 2015 - Apr 2016

  Research executive

  Had been an active partner in the firm as a research executive and have been involved in different international projects of renowned NGOs. Have conducted primary and secondary research at all levels.

• 

  Bramerz

  May 2016 - Aug 2020

  I had been assigned to manage all digital strategies, creative management, data management, and social communications of the top-tier clients of Bramerz and had been assigned a leadership role at the same time, to master a team that works towards the progression of our clients in terms of the digital output, marketing, sales, and promotions. My top accounts include PTCL and Samsung Pakistan. Handled different brands under client servicing in different industries, ranging from fast food, manufacturing, construction, and mega malls, gaining vast experience in digitizing these brands in terms of marketability, brand recognition, revenue generation and most importantly creating a stimulus leading to purchase. Overlooked all the brands of Bramerz, for Community as well as analytics. I had been assigned a team to meet the SOPs of our clients and to maintain the performance of the pages assigned to us.

  • Senior Account Manager

    Aug 2019 - Aug 2020

  • Account Manager

    Nov 2017 - Aug 2019

  • Community Manager

    May 2016 - Nov 2017
• 

  Vfairs

  Aug 2020 - May 2022

  Project manager

  I was handling major project portfolios for the International Organization. I had been assigned to execute these live 3D virtual event platforms for Fortune 500 Companies. A team of developers and designers had been assigned to assist in this execution and I was the direct liaison between the internal and external teams.

• 

  Groupm

  May 2022 - Sept 2024

  Business manager strategy & client services

  Enrolled in Group M's ESP division, serving major multinationals, creating and executing content strategies, new partnerships, sponsorships, collaborations among brands, activations, and on-ground promotions. Actively involved in all marketing mediums; Conventional and Digital. Heading the Lahore region.

• 

  Dwp group

  Sept 2024 - now

  Dm marketing services (gree & ecostar brands)

  Currently leading brand strategy for Gree and EcoStar at DWP Group, managing integrated marketing communications (IMC) and overseeing comprehensive 360-degree marketing efforts across both portfolios. I play an active role in driving all marketing initiatives for DWP Group and its subsidiaries, with responsibility for multi-channel execution, including traditional and digital media, media planning, out-of-home (OOH), public relations (PR), and production.