Mahardhika Sulistyo

Experience

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  Cubic Photography

  Jan 2010 - Dec 2010

  Founder and Photographer

  Handle a photography project for personal and business purposes with a team. Mainly using a Canon DSLR camera for the photography session, for production mainly using Adobe Photoshop & Adobe Lightroom software.

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  MRA Printed Media

  Mar 2011 - Aug 2011

  Internship Graphic Designer

  Designing some pages for Spice! Magazine as n Internship Graphic Designer under Sr. Editor directly. Primarily using Photoshop, InDesign, and Illustrator for daily used tools.

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  PT. Drife Solusi Integrasi

  Mar 2012 - May 2014

  User Interface & User Experience Designer, including concepting, designing, layouting, and managing project for a digital marketing. And also do a printed media concept & design. User Interface & User Experience Designer. Working under Art Director and build a team with Developer to provide a full website and also a digital marketing concept.

  • Product Designer Co-Lead & Project Manager

    Mar 2013 - May 2014

  • UI & UX Designer

    Mar 2012 - Mar 2013
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  Svarga Creative & Co.

  May 2014 - Dec 2017

  Founder

  As a founder, I'm working with a partner to fulfill the client's needs and help to enhance the awareness of their business that leads to a better experience. Like all new founders, I do all of the works by myself, and in that way, I learn a lot about business, communication, strategic thinking, and many more.

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  Kemana.com

  Apr 2017 - Jan 2019

  Working with the management team as a co-Lead of the Customer Experience Designer Team and under CEO directly, to manage and create an end-to-end design & experience solution for clients and company. Start with collecting data, researching, building a concept, designing, and also monitoring, to answer the problems and achieve the goals that have been set.Mainly communicating with Asia-Pacific client-based, while co-managing internal team. Also designing a Company Profile & E-Commerce Site (B2B & B2C) with Magento platform based as a professional Magento partner in Indonesia. Show less

  • Customer Experience Designer Co-Lead

    Apr 2018 - Jan 2019

  • Customer Experience Designer

    Apr 2017 - Mar 2018
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  ALAMI

  Jan 2019 - Dec 2022

  Working with the product team as a Product Designer Lead on multiple products -- Peer-to-peer Lending, and Social Finance -- under the Head of Design directly, to manage a product design team to create an end-to-end design & experience solution for the company. Start with collecting data, researching, building a concept, designing, and monitoring to answer the problems and achieve the goals set. Working with the product team as a Product Designer Lead under the Head of Design directly, to manage a product design team to create an end-to-end design & experience solution for the company. Start with collecting data, researching, building a concept, designing, and also monitoring, to answer the problems and achieve the goals that have been set. Working with the management team as a Customer Experience Lead under CEO directly, to manage a CX design team to create an end-to-end design & experience solution for the company. Start with collecting data, researching, building a concept, designing, and also monitoring, to answer the problems and achieve the goals that have been set. Working with the management team as a User Experience Designer and under CTO directly, to manage and create an end-to-end design & experience solution for the company. Start with collecting data, researching, building a concept, designing, and also monitoring, to answer the problems and achieve the goals that have been set.

  • Product Design Lead - P2P and Social Finance Product

    May 2022 - Dec 2022

  • Product Design Lead - P2P Product

    Jan 2021 - May 2022

  • Customer Experience (CX) Lead

    Jul 2019 - Jan 2021

  • Sr. User Experience (UX) Designer

    Jan 2019 - Jul 2019
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  Hijra

  Dec 2022 - Sept 2023

  Led the design team at ALAMI / Hijra Group, a leading Islamic investment and banking platform in Indonesia. Overseeing a diverse team of 15+ designers, including product designers, UX writers, and visual designers, across multiple product streams.Key Responsibilities: • Design Leadership: Setting strategic direction, vision, and operational standards. • Team Management: Leading and mentoring a high-performing design team. • Design System: Elevating the HijraOS Design System with Supernova implementation. • Process Optimization: Streamlining design processes and improving efficiency. • Talent Development: Fostering a culture of learning and growth. • Brand Building: Enhancing brand visibility through strategic partnerships.Key Achievements: • Optimized Design Workflow: Significantly improved design efficiency through Supernova implementation and refined Figma activation processes. • Fostered Knowledge Sharing: Implemented bi-weekly knowledge-sharing sessions to empower the team and reduce training costs. • Strengthened Brand Presence: Actively engaged with educational institutions to increase brand visibility and attract top talent. • Elevated Design Standards: Implemented a dedicated Interaction Design unit to enhance user experience and quality assurance. • Developed Global Talent: Initiated an English language program to prepare the team for international collaboration.By focusing on strategic leadership, operational excellence, and team development, I successfully contributed to ALAMI / Hijra Group's growth and success. Show less Led a 7-member design team focused on driving user growth and engagement for 6 Islamic investment and financing products. Key responsibilities included: • User Acquisition: Improved registration to transaction conversion from 8.38% to 9.39% in 1 months. • User Experience: Decreased complaint tickets by 56.58% and increased usability scores from 49.59% to 57.86% in 3 months. • User Retention: Maintained funder retention rates above 60% in 2022 and improved registration process CES from 31.40% to 37.14% in 3 months. • Cross-Functional Collaboration: Orchestrated marketing, growth, business, and product teams to achieve strategic goals. • Organizational Development: Assisted in setting OKRs and establishing design and research standards. Show less

  • Interim Head of Design

    May 2023 - Sept 2023

  • Group Product Design Lead - Investment & Financing (ALAMI Group)

    Dec 2022 - May 2023
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  FinPR

  Nov 2023 - now

  Director of Design

  Lead a dynamic team in strategically integrating design, media, and development. Shape the creative vision, foster collaboration, and deliver high-impact solutions. Oversee the project lifecycle, nurture team development, and engage with clients to bring visions to life.