Daniel Berger

Experience

• 

  Epson America, Inc.

  Aug 1996 - Sept 1999

  Graphic Designer & Marketing Specialist

  Collaborated with the Senior Graphic Designer to create compelling collateral materials supporting the North and South American distribution of Epson’s complete product line. Took on diverse roles, including designer, copywriter, proofreader, printer liaison, trade show coordinator, and primary point of contact between internal teams and Epson’s Corporate Headquarters in Japan. Developed a strong ability to balance creativity with organizational structure, ensuring effective and on-brand communications across all channels. Show less

• 

  ANSWER FINANCIAL, INC. (now Allstate)

  Sept 2000 - Oct 2003

  Senior Graphic Designer & Marketing Specialist

  Partnered with the Owner, Vice President of Marketing, and corporate sales team to develop sophisticated internal and external marketing collateral aimed at retaining customers and promoting insurance and annuity products.Scope: Designed and produced a wide range of materials, including brochures, catalogs, national direct mail campaigns, promotional campaigns, corporate logos, trade show booth designs, advertisements, Point-of-Sale materials, and more.National Initiatives: Led national marketing and design campaigns for major retailers like Wal-Mart, Sears, Best Buy, and other Fortune 500 companies. Successfully influenced and facilitated consensus across a variety of corporate protocols, resulting in a 25% increase in pull rates over a 3-year period.Quality Assurance: Served as the primary liaison with vendors to ensure high-quality output, overseeing everything from error-free pre-flighted files to photo shoots and off-site press checks. Show less

• 

  Volt Services Group

  Jun 2005 - Jan 2008

  Contract Graphic Designer/Various Companies

  Provided on-site graphic design and marketing services on a contract basis for the following companies:Michael’s of Oregon (6/2005 to 11/2005): Designed and laid out catalogs, advertising materials, and packaging for this sporting goods manufacturer based in Oregon City, OR.DuraGuard Products (1/2006 to 8/2006): Created catalogs, brochures, direct mail pieces, logos, flyers, and letterhead for this leading supplier of lighting fixtures in Vancouver, WA.AIMCO (3/2007 to 1/2008): Collaborated closely with the marketing manager to design and write brochures, catalogs, sales programs, manuals, and trade show booths for this industrial power tool leader in Portland, OR. Show less

• 

  Bookpack Graphics

  Jan 2008 - Sept 2022

  Graphic Designer, Marketing Specialist & Social Media Manager

  Consulted on and orchestrated diverse graphic design and marketing initiatives, including direct mail campaigns, fundraising efforts, customer retention programs, website designs, high-profile book layouts, logo creation, and corporate/business identity branding.Leveraged extensive knowledge of social media advertising and marketing to develop impactful ads, posts, placements, content, and promotions across platforms such as Facebook, Twitter, and Instagram.

• 

  Local Chapter of National Social Services Federation

  Sept 2022 - now

  Marketing Director & Social Media Manager

  Brand Strategy & Promotion: Developed and executed strategies for promoting our mission, core values, programs, and events across multiple channels, including print, email, social media, and web.Graphic Design & Social Media Leadership: Served as the lead graphic designer, creating high-quality visuals for print, social media, advertising, and web content to maintain brand consistency and appeal.Event Concept & Management: Conceptualized and organized promotional events and activities, ensuring smooth execution and alignment with brand goals.Performance Analysis: Analyzed and evaluated the success of marketing campaigns, tracking effectiveness, engagement, and trends to continuously optimize strategies.External Resource Management: Managed relationships with external vendors and collaborators, overseeing commissioned marketing projects to ensure timely and quality delivery.Audience Engagement: Drove engagement with key audiences, including individuals, households, and partner organizations, by delivering relevant, targeted content across platforms.Brand Awareness & Community Impact: Increased awareness of community programs and agency partnerships, emphasizing the positive impact on local populations.Media Relations: Built and nurtured relationships with local media, securing increased coverage in print and television. Show less