Experience

• 

  Maison louis latour

  Jun 2016 - Jun 2016

  Intern
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  Chasi

  Jul 2019 - Jul 2019

  Sales and marketing intern
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  Raid edhec

  Oct 2020 - Jun 2022

  • General Secretary and Head of the Communication department

    Jul 2021 - Jun 2022

  • Creative communication officer

    Oct 2020 - Jun 2021
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  Bmw nice premium motors

  May 2021 - Jun 2021

  Marketing assistant

  • Performed in emailing for the 3 brands of the dealership (BMW, MINI, BMW Motorrad).• Participated in the creation of visual content for social networks.• Dunning of clients and updated of the customer database.

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  Salomon

  Jun 2022 - Dec 2022

  Product manager assistant apparel

  • Contributed to the creation, development, and launch of product ranges from the apparel running and trail running collection.• Create and maintain PLM data management systems to ensure smooth creation and market launch of SS24 and FW25 collections.• Supported coordination between different functions of the global Apparel team.• Assisted in quantitative and qualitative analysis of the outdoor sport market.• Created sales tools (product sheets, photo validation, etc.).• Participated in organizing product launch events.• Set up showrooms and managed prototypes and samples. Show less

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  Fusalp

  Jan 2023 - Jun 2023

  Collection merchandiser assistant

  • Assisted in the development of collection plans, including strategic decisions, product structure, and SKU allocation, ensuring alignment with target margins and delivery timelines from initial sketches to final edits.• Analyzed Fusalp product offerings across Retail, E-commerce, and Wholesale channels to refine collection strategies.• Conducted competitive analysis that informed on pricing, innovation, market trends, and competitor strategies, guiding product development and positioning. • Created key collection documents such as Workbooks, Commercial Briefs, and Posters, ensuring clear and impactful communication of product features and benefits.• Setup the showroom for the collection presentation to the sales team, and supported its ongoing maintenance to keep it well-presented.. Show less

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  Decathlon_quechua

  Jun 2024 - Dec 2024

  Community manager

  • Developed and executed a social media strategy for Facebook, Instagram, and TikTok, aligning with Quechua’s goals and audience engagement objectives.• Planned and executed creative campaigns, and managing content calendars.• Collaborated with agencies, influencers, and content creators to produce engaging, high-quality content that resonated with the target audience and expanded brand reach.• Monitored and analyzed social media KPIs to optimize strategy and improve overall impact.• Established and maintained an influence benchmark, tracking key trends and competitor performance to stay ahead of the curve in social media marketing.• Ensured exceptional customer service by actively monitoring social media platforms, responding to customer inquiries, feedback, and concerns with a 100% response rate, fostering positive relationships and brand loyalty.• Organized and led various activation projects, including coordinating product launches, promotional campaigns, and influencer collaborations.• Oversaw photo shoots and content creation, ensuring all visual assets were aligned with the brand’s identity and campaign goals.• Managed day-to-day community management responsibilities, including moderating conversations, curating content, and engaging with followers to build a loyal, active community. Show less