DANIEL SCHATZ

Experience

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  GENERAL FOODS - (Now part of KRAFT)

  Jun 1978 - Jul 1981

  Associate Product Manager

  -Worked in classical marketing position for established brand at the critical planning period for its re-positioning. -Responsibilities included sales forecasting, production planning, market analysis, package innovation, technical research, and consumer complaints

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  PepsiCo

  Jul 1981 - Sept 1987

  Franchise Development Manager

  -Executed the “Model Market” program in 14 localities including New York, Cincinnati, Baltimore, Louisville, and Hartford, impacting 82 million cases, 570 routes, and nine production facilities.-Performed in-depth audits and evaluated independent Pepsi-Cola Bottlers to determine strengths and weaknesses. -At the franchise level, restructured the sales departments, introduced service standards, and overhauled the distribution systems to achieve goals.

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  Nielsen

  Sept 1987 - Jan 1993

  VP National Accounts

  -Client Service Executive Responsible for developing new business with major manufacturers, introducing new services, and turning around troubled relationships with existing Clients-Created multiyear "Corporate Partnership" agreements with largest clients. Directed 5 regional client service teams (26 people), establishing account development strategies and coordinating supporting departments. -Effectively communicated “best demonstrated practices” as they relate to Trade Marketing, Sales Applications, Consumer Insights, Retailer Business Reviews, Household Panel Data and Media Analysis. Show less

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  POWER MARKETING SOLUTIONS LLC

  Jan 1993 - now

  President

  CUSTOMER MARKETING CONSULTANT -Able to introduce leadership ideas, provide consumer insights, coordinate value-chain initiatives, pre-sell marketing programs, and achieve business objectives within a “virtual” environment.-Innovator in perishables business development, with category plans currently in place for Wal-Mart, Sam’s Club, Kroger, Safeway, Loblaws, Delhaize, and A&P/Pathmark-Cultivated/maintained strong relationships with senior management at manufacturers and retailers. -Currently assist Manufacturers/Growers to increase sales/introduce new items: US Grocery Chains, Wal-Mart, Sam’s Club, Costco, BJs, 7-Eleven, Target, CVS, Walgreens, and Lowe’s Home Centers.-Created POWERMASTER post promotion software for Excel; used by brokers and manufacturers as their trade marketing evaluation tool.-Expert user of Wal-Mart Retail Link, Kroger data warehouse (KCMSDW), IRI Market Advantage and Nielsen. -Past/Current Clients: Ocean Spray Cranberries Grimmway Farms DNE World Fruit Sales Apple & Eve Beverage Group Rainier Fruit Company Giumarra Companies Italica Olive Oil / Tee-Pee Olives HJ Heinz Private Label Soup Division PPG Industries – Architectural Finishes Augustine Ideas Haagen-Dazs Ice Cream Keebler-Sunshine Cookies Kraft Foods / DiGiorno & Breakstone Food Brokers: Acosta, Crossmark, and Advantage. Show less

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  DNE WORLD FRUIT LLC

  Mar 2013 - Dec 2014

  General Manager, Sales and Marketing

  -Joined my client, an Ocean Spray citrus grower, packer, and shipper, to be responsible for imported and domestic citrus business; develop new markets and re-focus sales and marketing efforts.-Trained sales team on new supply chain planning for imported inventory which improved grower returns.-Successfully brokered a new South Carolina Peach deal, began importing navel oranges from Uruguay, involved with Spanish Clementines, South Africa, Australian and Chilean citrus import programs, met with an Argentina fruit coop, evaluated Florida packing house expansion, and proposed specialty herb greenhouse initiatives.-These initiatives halted corporate sales declines due to Florida citrus crop diseases -Shortly afterwards, DNE entered negotiations and was subsequently acquired by Wonderful Citrus Show less