Effie D. Parthenios Reyes, CSM, CSPO

Experience

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  United Airlines

  Jan 1995 - Jan 2001

  Managed cargo inventory and strategies for the Atlantic markets.Produced a revenue plan, quantified results bi-weekly against the plan and develop strategic actions for maximizing revenue opportunities to exceed the plan.Worked with analysts to automate day-to-day activities to allow more focus on making high quality revenue decisions in the short-term period. Responsible for pricing strategies to South America and offline Latin countries.Project lead for pricing team to update and advance revenue management systems.Lead representative for cross-departmental initiatives with marketing and sales departments. Involved in independent projects to update and advance revenue management inventory systems.Provided support and training to inventory analysts enabling implementation of new marketing strategies. Developed SAS programs to analyze market trends and behaviors to maximize revenue opportunities.Involved in the design, testing, and implementation of special program enhancements for maximum capacity usage bringing in an estimated $68 million in incremental revenues within the first year. Managed short-term inventory for flights to Latin America.Implemented and oversaw foreign point-of-sale use of group booking procedures.Designed and organized presentation packages for Latin markets.

  • Cargo Revenue Management

    Jan 2000 - Jan 2001

  • Market Pricing Planner, Latin Revenue Management

    Jan 1999 - Jan 2000

  • Market Planner, Latin Revenue Management

    Jan 1998 - Jan 1999

  • Inventory Planner, Latin Revenue Management

    Jan 1997 - Jan 1998

  • Inventory Analyst, Latin Revenue Management

    Jan 1995 - Jan 1997
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  United Airlines

  Jan 2003 - Jan 2012

  Responsible for managing the revenue plans, marketing strategies and promotions, online customer support, content management and translations for international united.com websites. Lead projects as well as participated in projects as a subject matter expert involving international focus for united.com expansion and enhancements.Utilized online tools such as Google Analytics and Omniture to measure and report website traffic and visitor behaviors.Initiated process improvements for efficient implementation of content, promotions, and new functionalityPoint of contact with internal stakeholders impacting customer experience on international websites. Show less Developed and managed pricing strategies for all offline Atlantic markets including Eastern Europe, Middle East, Africa and Asia. Restructured pricing contracts for all leisure sales channels and implemented process improvements for updates and distribution for our external customers through an internet portal. Worked with a team to design an Excel tool that imported important market variables and competitive information automating the process which improved market response time by over 70%. Show less

  • eCommerce Product Management and Marketing

    Jan 2007 - Jan 2012

  • Internet Revenue Management

    Jan 2006 - Jan 2007

  • Atlantic Revenue Management

    Jan 2004 - Jan 2006

  • Pricing Implementation Corporate Volume Agreement Project Team

    Jan 2003 - Jan 2004
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  Security Professionals of Illinois, Inc.

  Jan 2013 - Jan 2015

  Business Development

  Responsible for structuring, drafting, negotiating, and administering local and government contracts to support the company's business strategy and its external relationships with partners, suppliers, subcontractors, and consultants.Developed and manage a proposal and compliance program to align information and processes as well as identify areas of improvement. Manage corporate certifications at the state and federal levels.

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  Bergstrom Inc.

  Feb 2015 - May 2020

  Marketing Management

  Responsible for ensuring corporate branding and marketing guidelines.Managed the marketing budget for the U.S.Primary point of contact for all marketing efforts.Coordinated and staffed trade shows and promotional events.Initiated and coordinated advertising campaigns and promotional activities.Conducted customer surveys using Qualtrics.Managed marketing efforts with Salesforce.Managed all activities on the corporate website.