Experience

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  Australian associated press (aap)

  Jul 2009 - Jun 2012

  Broadcast media researcher
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  Various

  Jan 2012 - Jan 2012

  Public relations consultant

  Consulting for varying periods of time with multiple companies, minimum one month.

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  Adz collective

  Jan 2013 - Aug 2015

  ADZ collective is an integrated communications agency. I was responsible for developing strategy for integrated client campaigns that spanned advertising, branding, PR, social and content. Clients included Alphington Paper Mill development, Colliers International, The Women’s Hospital and government departments including VicRoads.

  • Account Director

    Jan 2015 - Aug 2015

  • Copywriter and Account Manager

    Jan 2013 - Dec 2014
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  Dentsu international

  Feb 2016 - Jan 2020

  As a strategic client lead, I was responsible for delivering best-in-class strategy and maximising agency and client relationships. Clients included Square, Jaguar Land Rover, Sonos, AB InBev, Next Home, The Telegraph, Arla and Intersnack (KP). Sitting within the location strategy, innovation and data incubator function. I was responsible for leading clients to integrate location data strategies and adopt technology and innovation. This role was split into key focus areas: client strategy, data and innovation, innovation product development and agency business development. As Marketing Manager for Posterscope and MKTG brands, I shaped the marketing strategy and plan, whilst also executing tactics. With a content focus, my responsibilities included creating an overarching content and brand strategy bridging PR, thought leadership, social, events, partnerships and digital.

  • Client Strategy Director

    Jun 2019 - Jan 2020

  • Innovation Director

    Jul 2017 - Jun 2019

  • Marketing Content Manager

    Feb 2016 - Jul 2017
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  Rmit university

  Jan 2020 - Dec 2020

  Postgraduate student - graduate certificate of commerce

  A focus on finance and business management.

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  Iprospect australia

  Jan 2021 - now

  • Group Strategy Director

    Sept 2022 - now

  • Strategy Director

    Jan 2021 - Aug 2022