Experience

• 

  Kommunikationsagentur husare

  Aug 2003 - Feb 2006

  Vocational training as advertising merchant & assistance in customer advisory service

  > Media planning & monitoring> Production of advertising materials (purchasing, monitoring, processing)> Artbuying (images, fashion model bookings, photography)

• 

  Bat

  Feb 2009 - Aug 2009

  Internship in brand marketing - lucky strike

  > Development of various advertising materials> Organization / realization of several events> Creation of articles for the tobacco trade press & for internal use

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  Senvion

  Jan 2013 - Jan 2017

  > Steering & further development of management & employee communication> Editorial office for internal media (employee magazine, intranet, newsletter)> Further development of internal media (offline & online)> Project management of internal communication in change processes> Internal consulting on communication issues> Creation of processes & guidelines for internal communication> Management of external communication for Senvion UK Ltd. > Creation of articles for internal media (intranet & employee magazine) > Maintenance & continuous further development of Senvion Intranet> Organization of internal & external events

  • Manager Internal Communications

    Nov 2013 - Jan 2017

  • Working Student in Corporate Communications

    Jan 2013 - Oct 2013
• 

  Shell energy retail gmbh

  May 2017 - Nov 2018

  Marketing & pr specialist

  > Planning, implementation & monitoring of cross-media marketing campaigns (display advertising, e-mailings, direct mailings, out-of-home & radio)> Website: content management & further development > Content development & storytelling for PR, e.g. in daily newspapers, trade press and Shell magazines> Social media management> Continuous preparation of competitive & market analyses including campaign reporting

• 

  Hauni maschinenbau gmbh

  Dec 2018 - Jan 2021

  Online marketing manager

  > Further development of digital marketing strategy from lead generation (e.g. LinkedIn ads, B2B market places & content gates) to marketing automation> Launch & maintenance of marketing automation tool (HubSpot)> Project management for relaunch of Hauni Group brand websites> Further development of websites (TYPO3)> Implementation of SEO measures> Rollout of customer webinars> Social media management> Further development of internal knowledge portal (SharePoint) Show less

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  Hapag-lloyd ag

  Aug 2021 - May 2023

  Digital marketing manager

  > Development and management of product marketing activities for digital products> Concept and content creation, as well as CMS (AEM) implementation of new product landing pages following SEO criteria> Management and optimization of social media initiatives and content planning for digital products on LinkedIn, Facebook, and Twitter, including KPI tracking> Concept development for video projects for various digital products

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  Sund digital gmbh + co. kg

  Jun 2024 - now

  Online marketing manager