Experience

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  Ibm

  Jul 1988 - Sept 1995

  Salesperson responsible for the coverage in the Oil Sector of the entire portfolio of IBM products and services in the accounts Corpoven, Intevep and Pequiven. Member of the team responsible of the IBM Venezuela's restructure for the creation of the Professional Services Unit. Responsible for sales of Professional Services at country level. Coordination of the sales team of Professional Services. Technical support and sales support in the Industrial, Government and Oil of VM operating system for mainframe.

  • Senior Sales Representative - Venezuela

    Dec 1993 - Sept 1995

  • Assistant Manager of Professional Services / Professional Service Representative - Venezuela

    Jan 1993 - Dec 1993

  • Senior Systems Analyst - Venezuela

    Jul 1988 - Dec 1992
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  Unisys

  Oct 1995 - Sept 1997

  Petroleum sector manager - venezuela

  Developed and implemented strategies for clients in the venezuelan oil industry and the creation of this unit within Unisys Venezuela.Responsible for sales of hardware, software and services.

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  Ibm

  Oct 1997 - Jul 2005

  Responsible for the definition and implementation of channel strategies for Personal System Group (PSG). PSG was the unit in IBM in charge of Personal Computers and Intel Servers. Under my lead, PSG sales represented 60% of the total sales of IBM Venezuela through Business Partners. Responsible for sales in the Petroleum Sector and Finance Unit for the IBM’s Personal System GroupAccounts assigned in the Petroleum Sector PDVSA, Corpoven, Lagoven, Maraven, Pequiven, Intevep and, in the Finance Sector Banco Mercantil and Banesco.

  • Channel Manager Personal System Group - Venezuela

    Jan 2000 - Jul 2005

  • Senior Executive Sales Representative - Venezuela

    Oct 1997 - Dec 1999
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  Lenovo

  Aug 2005 - Oct 2013

  Responsible for the Service unit of Lenovo providing support for Argentina, Bolivia, Chile, Colombia, Ecuador, Mexico, Paraguay, Uruguay & Venezuela. The responsibilities include the operation and control of the warranty services, and sales of professional services. Manager of a multicultural team of over 50 professional in the areas of sales and services, located in Argentina, Chile, Colombia, Mexico, & VenezuelaDeveloped and implemented a new service model from outsourced to a hybrid model of in house control and outsourced service delivery for Argentina, Bolivia, Chile, Colombia, Ecuador, Mexico, Paraguay, Uruguay & VenezuelaSaving in service cost of 35% for the Latin America service operation which represented almost US$ 5 millions.Sales volumes growth over 3 times year to year, due a compressive plan focused on tailor made service for large accounts. A major achievement was the contract to provide the IT Help Desk services to Banco Santander Rio Argentina, which represented a revenue flow of US$ 600K per quarter for Lenovo Argentina Implemented a service sales model with an offering of services not associated with PC Consolidated a work team focus on Lenovo’s objective and improved loyalty to the company Show less Restructured the Sales and Operation teams, in order to increase Lenovo's participation in the PC market, as well as brand recognition among the public. Worked with the team in place providing coaching and leading with the example, and looking for talents internal and external.Leading the Sales and Marketing team formed by 2 Product Managers, 9 Salespersons and 3 Marketing professionals. Responsible for launching the consumer oriented Idea brand in the country. In April 2007, Lenovo’s market share was 1.4%, placing Lenovo in 5th position in the market, March 2012 Lenovo was in the top 2 position in market share.Designed and implemented the introduction of Lenovo’s products line in the Retail market, moving Lenovo Argentina from zero participation on this market to 15.5% in 3QFY2012. In charge of the Marketing for Lenovo Argentina, he developed campaigns to improve brand recognition in the country, as well as direct sales campaigns. Consideration Rate grew form number 7 in 2007 to number 3 in 2012 Lead the team in charge of the evaluation, planning and implementation of the manufacture of laptops in Argentina. Had a lead role in negotiations with the government of Argentina for obtaining Import Licensing (Affidavits) Show less Responsible for the restructuring of the Call Center Sales and Business Partner support via telephone, Lenovo OnLine , providing service to South America and Mexico. From January 2007 to March 2008, the call center worked as an outsourced unit with a third party company. The team’s morale was low and the service provided to the countries was poor. After 3 months of restructuring, developing several new processes, selecting the right resource and intensively training the team, the Lenovo OnLine Call Center became an important revenue source for countries where it operated. For the second year in charge (March 2008–March 2009), lead the transformation from outsourcing to an in house operation, migrating resources and adapting processes. By the end of this period, Lenovo OnLine Call Center generated 15% of the revenue of the Small and Medium Business and was in charge of 80% of the International accounts in the Latin America.Lenovo’s Call Center under his lead, had over 65 professionals as Internal Sales Reps, Sales Supervisors, Product Managers, Training Coordinator and Sales Campaign Developers. Show less Responsible for the definition and implementation of channel strategies, and sales through the distribution channels in Small and Medium Business (SMB) and Retail. As a Director of the venezuelan subsidiary of Lenovo, I lead the team through the migration from IBM to Lenovo, building the brand in Venezuela and strengthening the customer recognition in the local market. Lead the management team in charge of the hiring process of all the new personnel needed to create the Lenovo’s subsidiary in Venezuela.By the end of this assignment, SMB Venezuela had the biggest revenue contribution in the Latin America Region. Show less

  • Service Director - Latin America

    Apr 2012 - Oct 2013

  • Sales Director and Marketing Manager Argentina

    Apr 2009 - Mar 2012

  • Lenovo OnLine Call Center Latin America Manager

    Jan 2007 - Mar 2009

  • Transactional & Business Partners Manager / Director - Venezuela

    Aug 2005 - Jan 2007
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  Consulting personal firm

  Mar 2014 - Apr 2019

  Lead consultant

  Provided consulting service to a major technology distributor, developing a refurbishing practice to create a new source of revenue for the company. Including plant layout, process and P/L. This project took almost 12 months, and by the end of the ramp up the distributor was able to generate US$ 200K per mo. with the new refurbishing unit. Performed a feasibility analysis for a regional firm to launch tech products in ArgentinaDeveloped sales strategy for small and medium retailers Show less

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  Distrimex pc

  Mar 2019 - Nov 2022

  Regional manager - argentina, paraguay y uruguay

  Distrimex PC is the Latin American branch of Planet Cellular, a telecommunication company based in the USA specialized in mobile technology distribution and services. Distrimex was mainly focused in the Mexico market, where it has an important market share as a direct provider of mobile carriers as Claro. In 2019, as a Regional Manager led the business to drive growth developing new markets in the South Cone of the continent. Evaluated business strategy and product offering and developed a partner network.Develop business model and products portfolio for Argentina, Paraguay and UruguayResponsible for sales and P/L in Argentina, Paraguay and Uruguay Show less