
Timeline
About me
Manager - Channel Strategy at Zimmer Biomet | MBA, IIM Trichy (2019 - 21) - Strategy & Marketing | Ex Cognizant, Saint Gobain
Education

Bharathiya vidya bhavans vivekananda college of science, humanities & commerce
2015 - 2018B.com honours economics, accounts, marketing, business law 79.43 %Activities and Societies: • Batch topper, Statistics - 3rd Semester. • Department head, Primicerious (National level Management fest). • Member, College Basketball team. • Participated in various inter college cultural, business, and management fests. Graduated with a B.com Honours Degree.

I class cdr junior college
2013 - 2015High school diploma science 93% (ssc board)Activities and Societies: Distinction at state level in Physics. Specialised in Maths, Physics & Chemistry.

Pallavi model school
2012 - 2013Metric 8.8 cgpa (cbse)Activities and Societies: • Member, School Basketball team. • Extra curricular activities like Extempore, Book reviews, Spell bee & Debates.

Indian institute of management tiruchirappalli
2019 - 2021Master of business administration - mba majors in marketing & strategy 3.21/4.33Activities and Societies: Coordinator, Media relations committee; Member, College Basketball team. • Coordinator, Media relations committee ( Managed multi-platform social media handles, Managed mass media - 24/7 press office access, Event coverage - photography for college events, Coordinated with Ministry of external affairs for guest lectures, Communication medium b/w institute & CAT aspirants)• Member, College Basketball team.• CAT 2018 - 98.4 Percentile.
Experience

Amazon
Aug 2016 - Dec 2016Customer service associate• Catered to customer’s pre purchase and after sales queries through the chat medium• Performed in teams to achieve various short term/ monthly goals, acquired skills like communicating with customers, functioning in a corporate environment and teamwork• Received performance bonus in the 5th month of the internship for recording the least number of negative responses from customers among all the existing customer service associates

Sri padmavati udyog
Mar 2018 - May 2019Head of sales & marketing• Headed a 4-member team which managed the digital & local sales, marketing & customer service initiatives of the firm.• Participated in government tenders and converted 5 tenders into orders contributing ₹28 Lakh to annual sales• Entered into a new product segment of laminated pouches

Saint-gobain
Jun 2020 - Jul 2020Summer marketing associateHead of 2 projects:Project 1: Reduction in cost of consumables -• Understood the purchase & sale methods of the main key players in the glass processing consumables market (suppliers and dealers of Silicone sealants, Butyl, desiccants, PVB etc.) • Constructed a Joint purchase framework for 33 partner glass processors of Saint Gobain for the overall reduction in the cost of their glass processing raw materials (Butyl, SIlicone etc.) by 2.5% to 4% annuallyProject 2: Development of an ERP system -• Attained key data insights in the complete process flow (using a self-created data collection template) of a processor’s organization, from the acceptance of an order to the means of payment including pain points • Assessed this data to develop an ERP system (Orion Lite) for the benefit of partner processors Show less

Saint-gobain
Apr 2021 - Mar 2022Marketing manager (glass - projects & processing)• Converted my summer internship (IIMT) to a pre - placement offer.• Core member of the National Head Office Marketing team.• Introduced Saint Gobain to the Industrial Segment (Refrigerators, Gas cook tops, washing machines etc.) by setting up meetings with potential clients who are leaders in the above product segments to convert them into recurring customers for tempered glass.• In charge of the Stars of SGA Marketing initiative (Sales team of 47 members) to increase partner processor sales, Managed a network of 60 glass processors exclusive to SG.• Development and management of a company based CRM (LeadSquared) for the sales team for customer lead generation, tracking and management.• Member of the team organizing an International promotional competition by Saint Gobain for students of Architecture, known as “Transparence 16.0” Show less

Cognizant
Apr 2022 - Sept 2023Strategy consultant (retail & consumer goods)Retail and Consumer goods vertical:• Accelerated multiple business processes for a consumer electronics MNC by assessing the “As-Is” current state & designing the “To-Be” state by creating process flows to execute change management through data analysis, mapping & digitization. • Conducted a detailed analysis of pain points and bottlenecks in the Marketing, Sales & Customer service departments and mapped them to existing & future capabilities to drive growth & increase efficiency for an agricultural MNC. • Headed a team of client process leads in creating Functional specification documents with high & low-level requirements to further develop them as enhancements in a product information management system for a major FMCG MNC. Show less

Zimmer biomet
Sept 2023 - nowManager (channel strategy)In charge of distributor life cycle management (channel design, distributor selection, on-boarding, performance monitoring, inventory rationalization, channel support and execution, de-boarding, product or territory addition, training, compliance and contract Review) of 87 Distributors across India.Developed & implemented an automated system to manage order & consignment processing, primary & secondary sales tracking, stock on hand rationalization, product returns to improve time & data efficiency. Show less
Licenses & Certifications
- View certificate

Google analytics
GoogleMay 2021 - View certificate

Certified stock photographer
Getty imagesJun 2017 - View certificate

Management consulting essential training
UdemyJun 2022 - View certificate

Google ads search
GoogleApr 2021 
Honors & Awards
- Awarded to Aditya SethiaCSA - Least negative rate of response Amazon Dec 2016
 - Awarded to Aditya SethiaAward of Excellence in Business Statistics Bhavans Vivekananda College
 
Volunteer Experience
Member
Issued by JITO INCUBATION & INNOVATION FOUNDATION on Feb 2016
Associated with Aditya Sethia
Languages
- hiHindi
 - enEnglish
 - spSpanish
 - teTelugu
 
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