Aditya Sethia

Aditya sethia

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location of Aditya SethiaHyderabad, Telangana, India
Phone number of Aditya Sethia+91 xxxx xxxxx
Followers of Aditya Sethia2000 followers
  • Timeline

    Aug 2016 - Dec 2016

    Customer Service Associate

    Amazon
    Mar 2018 - May 2019

    Head Of Sales & Marketing

    Sri Padmavati Udyog
    Jun 2020 - Jul 2020

    Summer Marketing Associate

    Saint-Gobain
    Apr 2021 - Mar 2022

    Marketing Manager (Glass - Projects & Processing)

    Saint-Gobain
    Apr 2022 - Sept 2023

    Strategy Consultant (Retail & Consumer Goods)

    Cognizant
    Current Company
    Sept 2023 - now

    Manager (Channel Strategy)

    Zimmer Biomet
  • About me

    Manager - Channel Strategy at Zimmer Biomet | MBA, IIM Trichy (2019 - 21) - Strategy & Marketing | Ex Cognizant, Saint Gobain

  • Education

    • Bharathiya vidya bhavans vivekananda college of science, humanities & commerce

      2015 - 2018
      B.com honours economics, accounts, marketing, business law 79.43 %

      Activities and Societies: • Batch topper, Statistics - 3rd Semester. • Department head, Primicerious (National level Management fest). • Member, College Basketball team. • Participated in various inter college cultural, business, and management fests. Graduated with a B.com Honours Degree.

    • I class cdr junior college

      2013 - 2015
      High school diploma science 93% (ssc board)

      Activities and Societies: Distinction at state level in Physics. Specialised in Maths, Physics & Chemistry.

    • Pallavi model school

      2012 - 2013
      Metric 8.8 cgpa (cbse)

      Activities and Societies: • Member, School Basketball team. • Extra curricular activities like Extempore, Book reviews, Spell bee & Debates.

    • Indian institute of management tiruchirappalli

      2019 - 2021
      Master of business administration - mba majors in marketing & strategy 3.21/4.33

      Activities and Societies: Coordinator, Media relations committee; Member, College Basketball team. • Coordinator, Media relations committee ( Managed multi-platform social media handles, Managed mass media - 24/7 press office access, Event coverage - photography for college events, Coordinated with Ministry of external affairs for guest lectures, Communication medium b/w institute & CAT aspirants)• Member, College Basketball team.• CAT 2018 - 98.4 Percentile.

  • Experience

    • Amazon

      Aug 2016 - Dec 2016
      Customer service associate

      • Catered to customer’s pre purchase and after sales queries through the chat medium• Performed in teams to achieve various short term/ monthly goals, acquired skills like communicating with customers, functioning in a corporate environment and teamwork• Received performance bonus in the 5th month of the internship for recording the least number of negative responses from customers among all the existing customer service associates

    • Sri padmavati udyog

      Mar 2018 - May 2019
      Head of sales & marketing

      • Headed a 4-member team which managed the digital & local sales, marketing & customer service initiatives of the firm.• Participated in government tenders and converted 5 tenders into orders contributing ₹28 Lakh to annual sales• Entered into a new product segment of laminated pouches

    • Saint-gobain

      Jun 2020 - Jul 2020
      Summer marketing associate

      Head of 2 projects:Project 1: Reduction in cost of consumables -• Understood the purchase & sale methods of the main key players in the glass processing consumables market (suppliers and dealers of Silicone sealants, Butyl, desiccants, PVB etc.) • Constructed a Joint purchase framework for 33 partner glass processors of Saint Gobain for the overall reduction in the cost of their glass processing raw materials (Butyl, SIlicone etc.) by 2.5% to 4% annuallyProject 2: Development of an ERP system -• Attained key data insights in the complete process flow (using a self-created data collection template) of a processor’s organization, from the acceptance of an order to the means of payment including pain points • Assessed this data to develop an ERP system (Orion Lite) for the benefit of partner processors Show less

    • Saint-gobain

      Apr 2021 - Mar 2022
      Marketing manager (glass - projects & processing)

      • Converted my summer internship (IIMT) to a pre - placement offer.• Core member of the National Head Office Marketing team.• Introduced Saint Gobain to the Industrial Segment (Refrigerators, Gas cook tops, washing machines etc.) by setting up meetings with potential clients who are leaders in the above product segments to convert them into recurring customers for tempered glass.• In charge of the Stars of SGA Marketing initiative (Sales team of 47 members) to increase partner processor sales, Managed a network of 60 glass processors exclusive to SG.• Development and management of a company based CRM (LeadSquared) for the sales team for customer lead generation, tracking and management.• Member of the team organizing an International promotional competition by Saint Gobain for students of Architecture, known as “Transparence 16.0” Show less

    • Cognizant

      Apr 2022 - Sept 2023
      Strategy consultant (retail & consumer goods)

      Retail and Consumer goods vertical:• Accelerated multiple business processes for a consumer electronics MNC by assessing the “As-Is” current state & designing the “To-Be” state by creating process flows to execute change management through data analysis, mapping & digitization. • Conducted a detailed analysis of pain points and bottlenecks in the Marketing, Sales & Customer service departments and mapped them to existing & future capabilities to drive growth & increase efficiency for an agricultural MNC. • Headed a team of client process leads in creating Functional specification documents with high & low-level requirements to further develop them as enhancements in a product information management system for a major FMCG MNC. Show less

    • Zimmer biomet

      Sept 2023 - now
      Manager (channel strategy)

      In charge of distributor life cycle management (channel design, distributor selection, on-boarding, performance monitoring, inventory rationalization, channel support and execution, de-boarding, product or territory addition, training, compliance and contract Review) of 87 Distributors across India.Developed & implemented an automated system to manage order & consignment processing, primary & secondary sales tracking, stock on hand rationalization, product returns to improve time & data efficiency. Show less

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Aditya Sethia
      CSA - Least negative rate of response Amazon Dec 2016
    • Awarded to Aditya Sethia
      Award of Excellence in Business Statistics Bhavans Vivekananda College
  • Volunteer Experience

    • Member

      Issued by JITO INCUBATION & INNOVATION FOUNDATION on Feb 2016
      JITO INCUBATION & INNOVATION FOUNDATIONAssociated with Aditya Sethia