Experience

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  Jacobs douwe egberts

  Jan 1990 - Jan 1999

  Managed a €2m. budgetManaged a 5 people team . participated in the global innovation hub for the Senséo coffee machine concept. developed new technology for the L’Or Absolu packaging. handled all studies on the coffee and snacking markets. Creation of the global innovation hub for 2 majors launches: L’Or absolu and Senséo RESULTS : launched L’OR ABSOLU and SENSEO, the very first portioned coffee, introduced in partnership with Philips coffee machines. Over 1 million equipped households in 2 years, now soft coffee pads represents more than 15% of the coffee market, with 33% penetration Show less

  • GROUP MANAGER FOR NEW PRODUCT DEVELOPMENT AND MARKET RESEARCH FOR 2 BRANDS: MAISON DU CAFE AND BENEN

    Jan 1994 - Jan 1999

  • PRODUCT MANAGER FOR MAISON DU CAFE

    Jan 1990 - Jan 1994
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  Virgin cola

  Jan 2000 - Jan 2002

  Marketing director

  Managed a €7.5 m. budgetManaged marketing and graphic design teams (11 people). facilitated mass market and out-of-home listing. re-launched the brand with innovative concepts targeting the growing youth market. created an in house studio graphics team for dynamic and effective advertising, promotion and packaging RESULTS : facilitated listing (58% of retailers, Casino Cafétéria, France Boissons)

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  Well collants et lingerie

  Jan 2002 - Jan 2005

  Lingerie & hosiery marketing and collections director

  Managed a €5m. budgetManaged marketing, style and R&D teams (33 people). defined the brand’s new positioning and image. rationalised the range and launched technical innovations . re-motivated the team and reorganised the fashion design processRESULTS : achieved a return to breakeven profit

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  Nuxe

  Jul 2006 - Mar 2007

  Digital communication director (temporary position)

  Managed a €2m. budgetManaged a 2 people team . defined and implemented the offline & online CRM strategies . developed the Nuxe web site . outsourced the media planning RESULTS : launched the Nuxe web sitetripled the Customers Club members achieved an 18% cost savings in media budget

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  Dalloyau

  Apr 2007 - Sept 2012

  Marketing director

  B2C : 10 Shops in FranceB2B : Events & Catering International (28 POS in Japan, South Korea, Qatar, Dubai)Web Managed a €1m. budgetManaged marketing, communication and Artistic Direction teams (8 people)Responsible for: NEW BRAND IDENTITY & COMMUNICATION:. created a new brand positioning and a new retail design. coordinated new multi-channel communication campaigns(PR, events, promotional videos, 7 brochures per year, flyers, e-news, POS material)INNOVATION:. developed 500 new products per year (Launched 3 new collections per year for pastry, cooking, catering, chocolate divisionsDesigned all Daloyau packaging in houseNegotiated the groceries range with suppliers)CROSS CHANNEL SALES PROMOTION:. implemented local and international boutique marketing action plans(Merchandising, promotions, VIP events, Customer Service training). launched the e-shop and developed a digital and CRM strategy . conducted local events and catering marketing strategy BUSINESS OPPORTUNITIES: . negotiated and opened 4 new points of sales in high potential prestige locations(Drugstore, Aelia duty-free shop, SoOuest mall). facilitated the catering partnerships with Mogador Theatre, Moulin Rouge and Nespresso STRATEGIC CHANGE MANAGEMENT. Defined the Business Plan and the reporting process. Led multi-expertise task-forces RESULTS : contributed towards 30% growth in turn over in the past 2 years, opened 4 points of sale in Francefacilitated 6 current and future openings all over the world Show less

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  Connect lab

  Oct 2012 - Sept 2014

  Free lance marketing consultant

  . creating a new franchise agreement for bakers. developing new businesses for an image and relooking agency ( make-up, e-learning, training...). improving sales strategy for a market research agency . building the business model for a young fashion designer

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  Cafés richard

  Oct 2014 - Jun 2021

  Marketing development director

  . creating a new brand identity and communication. developing new BtoB and BtoC opportunities for France and Export

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  Self-employed

  Jul 2021 - now

  Facilitatrice en intelligence collective

  FACILITATION EN INTELLIGENCE COLLECTIVEdep sept23. Co-création du Campus de la Coopération des Jardiniers du Nous en IDFdepuis Oct23. Animation d'ateliers auprès d'enseignants et chefs d'établissement ( Ecolhuma)Sept23. Réorganisation d’équipe et cohésion pour Habitat et Humanisme UrgenceMars-Sept23. Consultation citoyenne pour la réhabilitation culturelle d'un château Nov22-Juin23. Pérennisation et Essaimage École ComestibleDéc22-Juin23. Vision et fonctionnement de l'équipe du Jardin du Forum 104FACILITATION GRAPHIQUEdepuis Mars23. modélisation et scribing: AG, CR de réunions, formulaires d'une association de Communication Non ViolenteAvril23. scribing: Journée Transition Enfant-Adulte d'un HôpitalTRANSITION ÉCOLOGIQUE & SOCIALEdep Déc21. Animations Fresques du Climat et Fresques de la RenaissanceMai22. Animation 4 scénarios ADEME pour atteindre la neutralité carbone en 2050 - Festival Ecologie et Travail à la Cité fertileCONNEXION AU VIVANTdep Mars 2022 . Animation d'ateliers d'Initiation à la Permaculture (Ecole Du Breuil, Maison du Zéro Déchet, écolieux, Municipalités en IdF...)depuis Déc 2022 . Ateliers de sensibilisation des enfants au bien manger (Ecole Comestible) Show less

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  Indépendant

  Jul 2021 - now

  Animatrice d'ateliers de transition ecologique et sociale

  PERMACULTURE - CONNEXION AU VIVANTdep Mars 2022 . Animation d'ateliers d'Initiation à la Permaculture (Ecole Du Breuil, Maison du Zéro Déchet, écolieux, Municipalités en IdF...)SENSIBILISATION DE LA PLANTE A L'ASSIETTEdepuis Déc 2022 . Ateliers de sensibilisation des enfants au bien manger (Ecole Comestible)TRANSITION ÉCOLOGIQUE & SOCIALEdep Déc21. Animations Fresques du Climat et Fresques de la RenaissanceMai22. Animation 4 scénarios ADEME pour atteindre la neutralité carbone en 2050 - Festival Ecologie et Travail à la Cité fertile Show less