Experience

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  Indian hotel academy

  Jun 2013 - Sept 2014

  Design coordinator
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  Whitelights digital

  Jun 2014 - Feb 2016

  Designer (art& creative)

  Roles and Responsibilities- Work closely with Design, Development, Program Management, Marketing Research, Analytics and other teams to develop user-centric features.- Partner with interdisciplinary teams including marketing, merchandising, editorial, and technology to execute campaigns and support development initiatives.- Collaborate with developers, product managers, QA and marketing to create amazing interfaces.- Execute all visual design stages from concept to working with backend developers. Show less

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  Onads communications llp

  Mar 2016 - Feb 2019

  Account manager at onads communications

  Roles and Responsibilities - Liaising with clients at a senior level on a day-to-day basis. Promoting the expansion of business with all existing clients. Lead the team of Website Management, Performance Marketing, SEO, Social Media Marketing, a record of sales, revenue, ORM, Business Analytics, invoices every month, and provide trustworthy feedback and after-sales support to every client thereby maintaining long-term relationships.- Ideating by researching industry and publications, and announcements; tracking individual contributors, influencers and theiraccomplishments.- Handle objections by clarifying, emphasizing agreements, and working through differences to a positive conclusion by putting apositive style of persuasion or appropriate negotiation. Show less

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  Mediaqart

  Mar 2019 - Feb 2021

  Digital marketing team lead

  Roles and Responsibilities - To develope a digital marketing strategy and lead execution for the assigned artist, brands, and projects; develop both short-term and long term digital campaigns, content plans, and fan communication based on best practices and analytics to drive revenue; manage and develop key relationships with label staff, external partners/vendors, artists, and artist managers- Managing and coordinating between various teams (content, design, UI/UX, Web Development, SEO) to optimize websites for all devices performance and optimal search engine rankings.- Managing and in charge of web presence, including but not limited to accounts on various social media platforms, such as YouTube, Facebook, Twitter, and LinkedIn.- Created and integrated new digital marketing campaigns; managed and coordinated a team of 12 employees.- Developed a new content strategy and provided continuous feedback to the managers and web development team.- Significantly increased online sign-up conversion from 15% to 37% in 2020. Show less

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  Wishup.co

  Mar 2021 - Mar 2022

  Digital marketing manager
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  Amazon

  Oct 2021 - Jul 2022

  Digital marketing specialist

  - Editorial calendars for social media. Continuously improve the campaign performance by capturing and analyzing appropriate social metrics, insights and best practices, and then acting on the information.- Measuring and reporting ROI and KPIs of all digital marketing campaigns and assess against goals.- Support development of marketing initiatives, content & pull strategies. Brainstorm new and creative strategies through digital marketing- Partner with internal communications and PR teams on blogs, stories, articles etc. to regularly build excitement among the student community- Create Go to Market playbook, for various stakeholders, to help easy navigation through the digital and marketing initiatives Show less

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  Invoyz

  Jul 2022 - Apr 2024

  Marketing lead
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  Acuity knowledge partners

  Apr 2024 - now

  Marketing manager