Experience

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  Montreal expos baseball club

  Apr 1993 - Sept 1993

  Marketing intern

  • Assisted in the planning of ceremonies and the promotion for the retirement of Gary Carter’s jersey day which resulted in a sell out crowd.• Organized the Expos Relay day for the Club’s 25th anniversary, and all activities around a very well attended multi-cultural week.• Organized baseball clinics for youths of the Montreal Region with some of the pro’s to reach out to the community.

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  Loyaltyone

  Jan 1995 - Dec 1997

  Lead agent, special services department

  • Lead Travel Agent• Troubleshoot; Investigate and solve complex inquires; • Handle all difficult customers; • Ensure quality control of reservations from travel representatives; • Assist in the development of department’s goals and objectives. • Created and implemented work performance measures for department.

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  Voyageur canoe outfitters

  Nov 1999 - Dec 2000

  Outdoor adventure guide

  www.voyageurquest.ca• Lead groups for adventure trips. Canoeing in summer, snowshoeing, cross-country skiing and dog sledding in winter.

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  Backroads

  May 2001 - Oct 2008

  Hiring and training, trip leader, trip specialist, regional support specialist, european operations

  Worldwide luxury cycling and walking adventures.• Train new Trip leaders for Europe. Includes European drive school (12 passenger van with trailer), handling difficult customers, public speaking skills, in-house computer programs, etc.• Assist in coordination of equipment maintenance for European continent (including fleet of 1,500 bicycles, 60 12 passenger vans and 40 trailers). Manage team of 10 employees in process.• Evaluate and decide which potential trip leaders to hire.• Plan, organize, prepare and lead active travel vacations worldwide.• Provide technical support for leaders in North West France. • Responsible for establishing and staying within trip budget as well as periodically transmit financial information to head office.• Negotiate contracts with various suppliers (hotels, local guides, etc.).• Facilitate smooth and cost-efficient passage of leaders through the region. • Ensure customer satisfaction and entertainment of guests for duration of their trip. Show less

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  Dh marketing inc.

  Nov 2008 - Aug 2014

  Adventure travel consultant

  • Create, develop, promote, manage and market 12 new international cycling trips for Montreal based agency: www.surlaroute.ca. Now under the umbrella of https://ekilib.com.Awards & mentions:- 5 of the 12 trips (Hawaii, New Zealand, California, Utah and Costa Rica) named in top 10 winter cycling destinations in La Presse, March 2010. Largest French Canadian newspaper. http://www.cyberpresse.ca/voyage/top-10/201003/12/01-4260020-10-endroits-pour-pedaler-au-soleil.php• Design and implement new and efficient equipment management system for Karavaniers, www.karavaniers.com. French-Canadian Adventure Travel Company with International trips.• Field research, design and create custom digital guidebook for the Camino de Santiago, Spain.• Travel writer and contributor to www.ruba.com, now associated with Google. Articles no longer on-line but available upon request. Show less

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  Rayo active travel inc & your way adventures

  Sept 2010 - Mar 2020

  Sales and marketing manager

  • Designing, marketing, managing, and selling custom walking & cycling trips in Spain.• Manage staff to ensure top customer service and quality products.• Create, and design in-house technological tools to support and assist clients during their trips.• Public presentations to promote the company, trip, and services.• Train guides and staff to lead group trips.• Regularly conduct field research to maintain trip information up-to-date and develop new trips.• Write original content for digital guidebooks to assist clients during their trips.• Negotiate contracts with various suppliers (hotels, local guides, transport, restaurants, etc.).• Foster relationships with various suppliers used for the various trips offered.• Responsible for establishing and staying within trip budget as well as periodically transmitting financial information to the board of directors.Public mentions and praises;- https://www.ottsworld.com/blogs/camino-de-santiago-faqs/- https://www.tripadvisor.com/FAQ_Answers-g187508-d500410-t847042-I_am_considering_booking_with_Rayo_Active_Travel.html Show less

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  Selectra

  Apr 2020 - Nov 2022

  Seo content specialist, sales agent & weekend manager

  • Responsible for tracking and reporting content performance of Irish website.• Optimization of existing content by identifying, implementing, and writing SEO enhancements.• Mix of inbound & outbound sales calls for the Energy and Telecom markets in the UK.• Managing call center on weekend shifts. Handle incoming call volume by adjusting bids on Google AdWords.Year-to-year achievements of the Irish website:• 453% traffic increase from Nov. 2021 to Nov. 2022. Monthly average unique visits passed from 32k to 145k monthly.• 720% organic call generation increase from Nov. 2021 to Nov. 2022. Monthly average of organic calls passed from 500 to 3,600 monthly.• 300% organic sales increase from Nov. 2021 to Nov. 2022. Monthly average organic revenue passed from 5k to 15k monthly.• Website featured in National newspaper article & live radio interview. (see attachments) Show less

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  Time out spain

  Nov 2022 - now

  Search engine optimization manager

  • Head of SEO strategies for Madrid, Barcelona, & Paris City Markets.• Work closely with the internal stakeholders (Editorial Teams, Project Managers, Performance Managers, etc.) to ensure SEO strategy is aligned with the company’s business goals.• Assist in keyword planning and collaborate with content colleagues to create competitive content based on search behaviour and search volume.• Perform technical SEO audits to provide in-depth and actionable recommendations.• Monitor and analyse the relevant competitive landscape and market trends.• Monitor, analyse, and report web performance using analytics and ranking tools.• Be the point person regarding SEO-related questions for these markets. Show less