John Rumble

Experience

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  Frontline

  Sept 2010 - Jun 2015

  Working alongside the Head of Newstrade Marketing to develop and grow Haymarket’s consumer magazine portfolio. The Portfolio includes brands such as Autocar, F1 Racing, Four Four Two, Stuff, What Hi-Fi and Classic & Sports Car. This is a publisher facing role, and involves working closely with each brand to understand publisher priorities, and create and develop title specific retail campaigns, including promotional bookings with retail and trade marketing spend. I process sales data weekly to present to partners and update them with our performance as well as competitor title and category performance. We also present and sell in titles to retail buyers, and I have so far presented to Tesco and Morrisons directly.During my time at Haymarket I have developed and executed a highly successful retail strategy, which has grown revenue as well as increasing retail listings. I also have experience of the ABC auditing process, using Nectar data and responsibility over a £1 million budget. Show less The key purposes of this role are accurate allocation of copy to retail outlets using bespoke systems, timely closure of titles to ensure production and distribution schedules are not adversely impacted, and delivery of retail and title level KPI’s, efficency and profitability for titles.In this role I also provided support to the Copy Managers with sales forecasting and print planning. Through this I gained significant insight into the portfolios I allocated, and my experience taught me about the logistics involved in the supply chain process. Working across both Haymerket and H Bauer titles I also worked closely with the Newstrade Marketing teams when working titles in order to support the publishers' key aims, while also ensuring that Frontline objectives were met. Show less

  • Newstrade Marketing Manager - Haymarket Consumer Media

    May 2014 - Jun 2015

  • Newstrade Marketing Executive - H Bauer

    Nov 2013 - May 2014

  • Copy Planner (Demand Planner)

    May 2012 - Nov 2013

  • Retail Marketing Assistant

    Sept 2010 - May 2012
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  Haymarket Media Group

  Jun 2015 - May 2016

  Senior Marketing Executive

  Management of subscriptions marketing across Classic & Sports Car, What Car?, Practical Caravan and Practical Motorhome. My role is to develop and implement strategic marketing plans that support the brand's objectives and drive conversions. This is achieved by working closely with the brand teams to create impactful subscription offers in mg, as well as developing 3rd party relationships and forming email campaigns. I also liaise with the other teams throughout the process to guarantee clarity and the best customer journey possible. Show less

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  The Chelsea Magazine Company

  May 2016 - Apr 2017

  Subscriptions and circulation Manager

  Managing the circulation strategy for Classic Boat, Sailing Today, Yachts & Yachting, Racecar Engineering, Cruise International, Little London and Baby London. Responsible for managing growth through 3rd party relationships, all subscription marketing communications and long term strategy for my titles.

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  Immediate Media Co

  Apr 2017 - Apr 2023

  Managing print subscriptions across the Immediate Media London weeklies, Radio Times and Match of the Day magazine. I create the subscriptions marketing strategy for both brands, including developing and improving our acquisitions strategies across all channels (digital and offline), reporting on existing performance, all while integrating a data driven test and learn mentality in everything we do to improve results and grow our brands.

  • Direct Marketing Manager

    Jan 2019 - Apr 2023

  • Subscriptions Marketing Manager

    Apr 2017 - Dec 2018
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  Hearst UK

  Apr 2023 - now

  Senior Marketing Manager