João Mendonça

Experience

• 

  Companhia Nacional de Bailado

  Sept 2005 - Dec 2011

  Development of marketing and communications as an officer. PR strategizing and PR in events, like the performances of The National Ballet of Portugal. Supervised digital agencies' workflow regarding website development, improvement, and maintenance. Digital communications: newsletters creation and continuous development of social media strategy. E-mail strategy: generation of leads and segmentation by public types. Campaign development via multiple channels: e-mail marketing, print press, campaigns in Lisbon's Metropolitan system and large graphic outdoors.

  • Marketing and Communications · CNB · The National Ballet of Portugal

    Sept 2006 - Dec 2011

  • CNB · The National Ballet of Portugal

    Sept 2005 - Aug 2006
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  Teatro Nacional de São Carlos

  Jun 2008 - now

  Development of digital communications for the National Opera of Portugal: conceptualization and development of newsletters, video, social media and further engagement of online communities, digital campaigns ROI analysis, and mediation of Facebook live and YouTube live transmissions, mainly during the COVID Pandemic. Development of digital communications for an open-air setup of major cultural events, branded as Millennium Festival ao Largo, whose main sponsor is Millennium BCP, the largest private bank in Portugal. Brand communications: the website, email marketing, videos, continuous fostering and engagement of online communities via social media, and supervision of Facebook and YouTube live transmissions.

  • Marketing and Communications · TNSC · The National Opera of Portugal

    Jan 2007 - now

  • Millennium Festival ao Largo

    Jun 2008 - now