João Mendonça

João Mendonça

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location of João MendonçaLisbon, Lisbon, Portugal

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  • Timeline

  • About me

    Marketing and Communications Officer · Brand Management · Digital strategy at The National Opera of Portugal

  • Education

    • Universidade do Algarve

      2000 - 2005
      Licentiate degree Communication Sciences — Corporate Communication, PR, Marketing
    • ISCTE Business School

      2009 - 2011
      Post graduation in Brand Management
  • Experience

    • Companhia Nacional de Bailado

      Sept 2005 - Dec 2011

      Development of marketing and communications as an officer. PR strategizing and PR in events, like the performances of The National Ballet of Portugal. Supervised digital agencies' workflow regarding website development, improvement, and maintenance. Digital communications: newsletters creation and continuous development of social media strategy. E-mail strategy: generation of leads and segmentation by public types. Campaign development via multiple channels: e-mail marketing, print press, campaigns in Lisbon's Metropolitan system and large graphic outdoors.

      • Marketing and Communications · CNB · The National Ballet of Portugal

        Sept 2006 - Dec 2011
      • CNB · The National Ballet of Portugal

        Sept 2005 - Aug 2006
    • Teatro Nacional de São Carlos

      Jun 2008 - now

      Development of digital communications for the National Opera of Portugal: conceptualization and development of newsletters, video, social media and further engagement of online communities, digital campaigns ROI analysis, and mediation of Facebook live and YouTube live transmissions, mainly during the COVID Pandemic. Development of digital communications for an open-air setup of major cultural events, branded as Millennium Festival ao Largo, whose main sponsor is Millennium BCP, the largest private bank in Portugal. Brand communications: the website, email marketing, videos, continuous fostering and engagement of online communities via social media, and supervision of Facebook and YouTube live transmissions.

      • Marketing and Communications · TNSC · The National Opera of Portugal

        Jan 2007 - now
      • Millennium Festival ao Largo

        Jun 2008 - now
  • Licenses & Certifications

    • Licentiate: Corporate Communication / Public Relations / Marketing

      Universidade do Algarve
      Feb 2006