
Timeline
About me
Public Relations Professional
Education

Messiah university
2018 - 2018Bachelor of arts - ba psychology 3.8Studied Psychology at Messiah University prior to transferring to Susquehanna University.

Susquehanna university
2019 - 2021Bachelor of arts - ba public relations 3.5Activities and Societies: ROTC Graduated with Bachelor of Arts degree in Strategic Communications with a focus in Public Relations in December 2021.

Mifflin county high school
2015 - 2017High school diploma general studiesActivities and Societies: Choir
Experience

Jp edward's grill and bar
May 2016 - Nov 2017Hostess- Greeted and assigned customers to tables suitable for their needs- Established waiting lists and reservations for large parties- Maintained contact with kitchen staff, management, serving staff, and customers to ensure that dining details are handled properly and customers' concerns are addressed- Managed an orderly seating area, including clearing and cleaning tables

Ohesson manor
Dec 2017 - Jul 2018Certified nursing assistant- Administered bedside and personal care which included ambulation, personal hygiene and medical records keeping as directed by medical or nursing staff- Prepared and maintained records of patient progress, reporting changes in condition to supervisor- Consulted with nurses and supervisors caring to evaluate patient needs and devise plan for continuing services

Lewistown sentinel
May 2019 - Jun 2019Summer intern- Managed the 2019 Get to Know Us, a 32-page advertorial tab that generates $30,000 revenue, by conducting interviews, writing articles, photographing clients, and designing pages- Wrote human interest articles on community members for publication in the daily newspaper- Collaborated with editorial department to gain knowledge on advertising in newspapers regarding proper verbiage, designing, and newspaper formatting- Booked appointments with 5-10 businesses per day and maintained an organized system of interviews through Google Sheets Show less

Ulta beauty
Oct 2019 - Jul 2020Beauty advisor- Greeted and assisted customers with their beauty needs upon arrival- Provided a positive customer experience with friendly, helpful service- Resolved customers' complaints as well as answered questions, both swiftly and effectively- Sold and processed merchandise, gift cards, and other retail items to customers in a timely manner- Gained knowledge of processing returns and refunds of items- Maintained a clean and organized workspace

Cvs pharmacy
Sept 2020 - Jan 2024Pharmacy technician- Contributed to a team of pharmacists and pharmacy technicians to prepare and distribute medication- Utilized pharmaceutical computer systems to maintain accurate patient records of prescriptions- Provided patients with safe, accurate, and effective medication based upon prescription requirements

Destination naples
May 2021 - Jun 2021Summer communications intern- Wrote press releases for a press kit designed to inform readers of the company’s rebranding and the benefits it provides for tourists visiting the Campania region- Assessed social media components in Italy and provided feedback regarding the communications approach of Italian companies in the travel advisory sector- Researched various Italian subjects, such as the Goldsmith District, cuisines, and wines of the Campania region to broaden intercultural fluency and increase my professional value to the company- Examined the cross-cultural communications needs between Europe and the U.S. to increase engagement with viewers and potential clientele Show less

Lewistown sentinel
Nov 2022 - Jan 2024City editor- Directed daily newsroom operations, managing a team of writers, editors, and photographers to produce high-quality, engaging content- Oversaw editorial content for a readership of 21,000+, ensuring accuracy, journalistic integrity, and relevance to the audience- Designed and published both print and digital editions, leveraging Adobe InDesign and WordPress to improve reader experience and accessibility- Authored and edited news articles, columns, and reports, adhering to AP Style standards and enhancing storytelling impact Show less

Vibe skin & body
Jan 2024 - Nov 2024Social media manager- Developed and executed innovative social media strategies, driving interaction and client acquisition, with a focus on optimizing campaign effectiveness- Utilized social listening tools to identify trends and audience preferences, adapting content to boost brand visibility- Proactively engaged with the community by responding to comments, inquiries, and messages, fostering brand loyalty- Produced high-impact visual content with graphic design tools to amplify brand messaging and drive marketing objectives Show less

Hungry run distillery
Oct 2024 - nowSocial media manager- Develop and execute comprehensive social media strategies across multiple platforms, driving audience engagement by 229%, reach by 75%, and follower growth by 22% within 4 months- Optimize content performance by analyzing metrics, refining strategies to boost brand awareness and audience interaction- Craft brand-aligned graphics and videos using Canva and Adobe Suite to enhance visual storytelling and strengthen brand identity- Orchestrate event content, ensuring seamless digital and on-site engagement for a cohesive audience experience Show less
Licenses & Certifications

Google analytics individual qualification
GoogleSept 2020- View certificate

Graphic design essentials
CanvaFeb 2025 - View certificate
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Fundamentals of digital marketing
Google digital academy (skillshop)Feb 2025
Honors & Awards
- Awarded to Sydney CrossonDean’s List - Dec 2021
- Awarded to Sydney CrossonDean’s List - May 2021
Languages
- enEnglish
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