
Timeline
About me
Chief Commercial Officer | Specialty Care and Primary Executive Director | Business Turnaround | Marketing & Sales | Business Development & Licencing Management | Comercial Excellence Management | Finance Management.
Education
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Universidad metropolitana (ve)
2015 - 2016Positive psychology: basis for well-being psychologyActivities and Societies: Management of Positive Emotions Final presentation: Well-being Map pointing out the 24 human strengths to getting the PERMA

La salle bcn
2014 - 2015Diplomatura farmacoeconomía/economía de la salud y del medicamento
Universidad central de venezuela
1986 - 1991Public accountant contaduria
Experience

Sudamtex
Mar 1983 - Jan 1986Purchase assistant trainee and jr., internal auditor jr
Purina mills, llc
Mar 1989 - Jan 2000Accounting jr.,treasury jr. & purchase jr.
Sc johnson
Feb 1991 - Feb 2000Accounting supervisor andean groupAccounting Supervisor Andean Cluster - Venezuela, Colombia, Perú, Ecuador and Bolivia (1997-2000)Accounting Supervisor Venezuela (1993-1996)Accounting Analyst (1991-1992)• Leader Training of the financial team for the implementation of BPCS 6.0.02 (Andean Group)• Evaluation and implementation bank account reconciliations bank (1997)• Development of the chart of accounts in Colombia, Peru and Venezuela (1996)• Implementation Fixed Assets software (ACTIF) (1995)• Implementation Payroll software (INFOCENT) (1998) Show less

Novartis
Feb 2000 - Jan 2024Represent NVS in In-license, Divestment, and Partnering Deals and provide TechOps expertise and support to all stages of processes associated to BD&L or Interdivisional needs.• Drive successful evaluations and business case preparations for assigned projects• Guarantee successful technical and supply chain support for BD&L projects and manage integration of TechOps oriented activities such as Production, Quality Assurance, Supply Chain and Engineering together with Technical R&D, QA, Project Management, BD&L, DRA, and Marketing• Ensure timely decision making by appropriate level of TechOps Management (Line functions) based on recommendation of competent technical and business evaluation Show less As Commercial Excellence Head, I was in charge: Bussines Inteligence, Sales Force Effectivnes, Trainning and Develpment Field Force, Patient Access & Support Programs, CRM & Call Center, Events, Digital Marketing; in charge of +40 FTEs • Develop the Strategic Plan for Marketing and Sales for Novartis Service Areas • Serving as Strategic Business Partner between Marketing & Sales departments and other areas within the organization, in order to assure alignment with the Business Strategic Plan • Develop and implement productivity strategies to improve internal and external KPIs • Manage MSO Budget, implementation and control • Deliver Regional and Global KPIs month Show less • Develop Strategic Neuroscience and Multiple Sclerosis (NS&MS) Marketing Plan • Multiple Sclerosis’ product launching. • Development, implementation and follow up of marketing strategic plan.• Relationship and teamwork along with Neuroscience medical society.• Scientific events, courses, meetings and symposiums coordination • Advertising campaign development and communication with physicians and trade.• Investment budget elaboration and control.• Quantitative and qualitative analysis of Business Unit and new brand incorporation.• Key actions development and implementation. • Business analysis in search of brand development opportunities• FF Incentives Plan and promotional grid discussion► Major Achievements: - Re-launch of the Business Unit achieving double digit growth (+52%) vs. previous year- Launch of a new Multiple Sclerosis product Gilenya including Patient Access plan - Awards Best in Class Patients Support Program launch Juntos & Libres in Latam of Multiple Sclerosis (Gilenya) Show less • Develop Strategic Bone Line Plan (Aclasta) • Aclasta’s launching• Development, implementation and follow up of marketing strategic plan.• Relationship and teamwork along with Traumatology, General Medicine, Rheumatology and SOVEMO medical societies.• Scientific events, courses, meetings and symposiums coordination • Advertising campaign development and communication with physicians and trade.• Investment budget elaboration and control.• Quantitative and qualitative analysis of Business Unit and new brand incorporation.• Key actions development and implementation. • Business analysis in search of brand development opportunities• FF Incentives Plan and promotional grid discussion Show less • Develop Strategic Analgesic Line Plan (Cataflam, Flotac, Voltaren, Combarèn, Synvics y Sirdalud) with sales around USD 50 million and investment around USD 3 million.• Development, implementation and follow up of marketing strategic plan for the business unit.• Relationship and teamwork along with Pediatric, Traumatology, Rheumatology and Anesthesiology medical societies.• Scientific events, courses, meetings and symposiums coordination • Advertising campaign development and communication with physicians and trade.• Investment budget elaboration and control.• Quantitative and qualitative analysis of Business Unit and new brand incorporation.• Planning and implementation in trade promoting• Key actions development and implementation. • Business analysis in search of brand development opportunities. Show less
Business Development and Licensing Head
Jan 2017 - Jan 2024Commercial Excellence Head / Maketing&Sales Operations Head
Jun 2012 - Dec 2016Brand Group Manager Neuro Science & Multiple Sclerosis
Feb 2009 - May 2012Brand Group Manager Skeletal Line
Feb 2007 - Jan 2009Product Manager Mature Products (Pain Line)
Feb 2005 - Jan 2007Business Planning Marketing Head - Andean Cluster
Feb 2004 - Jan 2005Business Planning and Marketing Manager
Feb 2000 - Jan 2004

Exeltis
Nov 2023 - nowDirectora comercial
Laboratorio elea
Dec 2023 - nowChief commercial officer (cco) elea-ve
Licenses & Certifications
- View certificate

Psychological safety: clear blocks to innovation, collaboration, and risk-taking
LinkedinAug 2021
Honors & Awards
- Awarded to Neydis OjedaMSO Head LaCan Region Jul 2015 Integration Awards in the National Sales Convention 2015 for integration of D&I and Values & Behaviors concept into the strategies 2015-2016
- Awarded to Neydis OjedaMSO Head Novartis Venezuela Dec 2014 Training Awards, for develop and implement a Development Program for FF to retain them and increase their skills to be ready for next role.
- Awarded to Neydis OjedaMarketing and Sales LaCan Region Dec 2012 The Best Rediness Review for MS in LatAm, including the Best Patient Program (Juntos y Libre) adopted for five coutries after presentation.
- Awarded to Neydis OjedaMarketing and Sales Novartis Venezuela Dec 2006 The best LatAm Marketing Plan 2007 for Mature Product Business Unit delivered in Aug 2006
- Awarded to Neydis OjedaBusiness Planning Analysis Novartis Venezuela Dec 2005 Effective Develpment Plan and Implantation of Special Field Force to increase sales up 15% in Pain Bussines.
- Awarded to Neydis OjedaBusiness Planning Analysis Novartis Venezuela Dec 2004 The Best Marketing Investment Control to improve ROI
- Awarded to Neydis OjedaBusiness Planning Analysis Novartis Venezuela Dec 2002 Fast integration to integrate all organization areas in the planning process focus on accountability.
- Awarded to Neydis OjedaBusiness Planning Analysis Novartis Global Feb 2001 Global Award nomination as “The Best Teamwork” (BPA Team), creating a excelent team to introuduce a Planinng culture.
- Awarded to Neydis OjedaBusiness Planning Analysis Novartis Venezuela Dec 2000 Fast and Effective Integration between Planning and Accounting departments, crating a new Planning culture around.
- Awarded to Neydis OjedaFinance Jhonson & Son Andean Group Feb 1996 SAP Implementation and Teamwork in the Region
Languages
- spSpanish
- enEnglish
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