Experience

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  International development enterprise (india)

  May 2010 - Jul 2010

  Summer trinee

  • Worked on a project called “Production Enhancing Packages in Commercial Crops” for International Development Enterprise in Telangana, Tamilnadu and Karnataka.• Preparing a customized questioner for collecting data form the farmers on the production enhancing packages.• Deciding on the sample size and sampling techniques to be used for getting the right sample for conducting the survey.• Identifying the districts, Mandals. Villages to be surveyed based upon the secondary data available. • Conducting the survey with the number of farmers as decided.• Collecting and compiling production enhancing packages.• Calculating the extra cost involved in the production enhancing packages and calculating the ROI. Project is all about collecting the ROI of the selected crops and collecting the information on production enhancing packages developed and applied by farmers locally. Show less

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  Monsanto company

  May 2011 - Dec 2012

  Territory manager

  Strategic: • Designing the demand generation activities based upon the market status and the hybrids available to increase the branded sale business.• Identifying new markets for expanding branded sale business.• Identifying the right channel partner according to the business interest and appointing them.• Conducting market research identifying the potential competitors, designing strategies to tackle the competitors and to maintain the market share.Operational: • Implementing various demand generation activities and evaluating their effectiveness.• Conducting the demos with the new hybrids and identifying the right hybrid suitable for the given market.• Taking the orders from the distributors based upon the market requirement. Providing market support to liquidate the billed stocks.Key achievements• Got best region award for the year 2012.• Expanded business to new territories by appointing dealers in Madanapalli, B.Kota of Chitoor district and Madakasira, Ruddam of Anantapur district. Show less

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  Syngenta

  Jan 2013 - Oct 2015

  Campaign lead

  Strategic:•Identified right geographies for TEGRA operations by conducting Micro and Macro scoping in the selected districts of Telangana and Andhra Pradesh. •Operating and implementing new business models for rice value chain in partnering with farm equipment companies and entrepreneurs for scalable and profitable business model in India. •Developed customized demand generation activities for TEGRA project according to the market requirement.•Participated in developing different field force models. Piloted some of the field force models and evaluated their efficiency. •Developed the communication in different languages to take TEGRA into the farmers more effectively. •Instrumental in building Go To Market (GTM) and establishing Syngenta Experience centers (SEC’s) in Andhra Pradesh. Operational:•Various demand generation activities have been implemented at the field level. •Conducted weekly/monthly meetings to review and track accomplishments during the season against critical Key Performance Indicators that are driving overall business performance. •Coordinated among various departments of TEGRA. Provided all internal and external forecasts to help top management in taking strategic decisions. •Collected market intelligence and conducted market research and provided valuable information about the competitors. •Collected and analyzed the feed backs at different stages of service delivery to improve the operations. Key achievements•Successfully scoped Nellore and West Godavari districts for TEGRA operations and selected the appropriate are for TEGRA . •Designed and implemented demand generation activities like Tillering meetings, Hill campaigns, R3 retailer TEGRA awareness meetings (Vibrant TEGRA), TEGRA hill display contests etc. • I have also prepared one minute video advertisement of TEGRA which has been used extensively in TEGRA promotional activities. •I have prepared farmer video testimonials for TEGRA, and molecules like Chess and Taspa.. Show less

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  Semillas fitó

  Oct 2015 - Dec 2016

  Regional business manager

  Job profileStrategic: Acting as a company representative for getting seed license and other inclusion works for both Andhra Pradesh and Telangana. Scoping for the right distributors in line with product availability with the company and in accordance with companies terms and conditions. Planning on the brand spread and brand establishment of Semillas Fito India Pvt. Ltd. Planning and designing promotional activities for various hybrids. Planning and allocation of stocks to the appointed dealers. Gathering the market intelligence regarding the market dynamics, competitors and updating same to management for taking strategic decisions. Dealing with NGO's and Government officials for including seeds under subsidy and free distribution of seeds to poor and marginal farmers. Dealing with the other seed companies for B to B Business of hybrid seeds. Appointing the staff at different locations in AP and Telangana to assist me in day to day activities. Assisting the R&D team for establishing trail sites in AP and Telangana.Planning for the launching of the new hybrids.Operational: Got seed license for AP and Telangana and applied for some inclusions. Appointed dealers at different locations of AP and Telangana. Till date 25 dealers are appointed in all most all districts of AP and Telangana also started business with all of them. Conducting promotional activities to establish the brand value Semillas Fito India Pvt. Ltd. Following up of orders, liquidation and collection of all authorized dealers. Attending to the issues of the dealers and farmers and solving them. Launching of the new hybrids.Key Achievements Applied and got the Central Seed Licenses for both AP and Telangana. Established a strong dealer across AP and Telangana with 25 distributors. Effectively introduced hybrids of vegetable crops and Maize hybrids. Effectively established the brand Fito at the dealer level and taking it further into the farmers. Show less

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  Rasi seeds

  Jan 2017 - now

  • Product Manager-Cotton

    Oct 2020 - now

  • Product Manager-Millet & Mustard

    Jan 2017 - Oct 2020