Experience

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  Maxitrol company

  Dec 2009 - May 2017

  Coordinated marketing activities between Maxitrol and its affiliated companies.Wrote copy for technical literature.Updated, organized, and distributed technical and sales literature. Kept an archive technical and sales literature.Maintained Marketing Department yearly budget.Researched and helped to develop wholesaler e-newsletter.Developed and published quarterly company newsletter.Helped created advertising plans and layouts for published ads in print and digital formats.Contributed ideas to developing a brand presence on social media. Show less

  • Senior Marketing Coordinator

    May 2011 - May 2017

  • Marketing Associate

    Dec 2009 - May 2011
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  Wayne state university

  May 2017 - Oct 2019

  Marketing manager, content strategy and student engagement

  Led the design and execution student-centric marketing and communication strategies for the School of Medicine M.D. program, resulting in a 110% increase in program applications.Responsible for the development of all content for recruitment campaigns that resonated with prospective students and addressed their specific needs and aspirations across various channels.Developed communication and marketing solutions in collaboration with PR, Editorial, Graphics, and Research tailored to diverse student needs, fostering a smooth transition and positive student experience.Utilized data analytics platforms (CMS, Salesforce, Google Analytics) to track user engagement with marketing materials and optimized content for better ROI. Show less

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  Maxitrol company

  Oct 2019 - Oct 2024

  Marketing manager

  Lead the development of customer-centric marketing and communication strategies tailored to the evolving needs of the natural gas and HVAC markets.Create multi-channel B2B marketing campaigns for OEM and wholesale business markets including email, social media, content marketing, websites, direct mail, trade shows, catalogs, print and digital advertising. Developed social media content strategy that has quadrupled company LinkedIn page followers in the past two years.Design and implement a corporate outreach program to identify and address skills gaps in local technical schools, focusing on student needs (potential future customers) within the industry.Craft presentations and sales collateral with a needs-driven approach, utilizing clear, attractive visuals and concise language to support sales department and generate qualified leads. Manage the company website using WordPress, ensuring consistent brand messaging, high-quality content creation, and adherence to SEO best practices.Streamline marketing creative production by leading a collaborative team of U.S. and German marketing associates and graphic designers, promoting user-centered design principles while ensuring alignment with company marketing goals and brand standards.Spearhead the development and presentation of comprehensive marketing strategies and plans to company executives and stakeholders, ensuring alignment with company goals.Oversee strategic partnerships with external vendors to organize and execute impactful participation in key international trade shows, driving brand awareness and lead generation for the company. Show less

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  Valeo

  Oct 2024 - now

  Regional trade marketing manager