Experience

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  Sharjah investment & development authority (shurooq)

  Jun 2012 - Aug 2012

  Intern

  1- Request Management System Web site Design.2- Maraya Art Center Video archive Interface Design 3- Ramadan video

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  Quintessentially creative

  Oct 2012 - Jan 2013

  Creative coordinator intern

  1- BTL designs projects: newsletters, DM (direct marketing).2- ATL design:creating a brand design for a magazine, from their logo, layout, cover page, business cards, letterheads compliment slips, envelopes, envelope stamp,email signature and what not.3- Managing SEO techniques for an interior design consultant company.4- logo design, backdrops,invitation cards, and eDMs.

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  Ajman university of science and technology (aust)

  Jan 2013 - Jan 2013

  Sis implementation assistant

  - Support the staff and students technically during the registration period.- Report technical problems to the SIS development team

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  Art dubai

  Feb 2013 - Mar 2013

  Intern

  SIKKA Art Fair organiser

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  The luxury closet inc

  Jul 2013 - Dec 2016

  - Content Management - Website Localization - Photography & Quality Assurance - Look after the items that go up for sale on the site; everything from creating the posts through to editing and uploading on to the live site.- Involved in the look and feel of the site, social media platforms and the emails that are sent out.

  • Digital Content Manager

    Nov 2014 - Dec 2016

  • Senior Copywriter

    Jul 2013 - Nov 2014
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  Valtech mena

  Dec 2016 - Sept 2022

  Senior digital content executive

  • User Experience Enhancement: Collaborated in writing UI and UX text to optimize the digital user experience, encompassing user flows, error messages, banner text, body copy, and taglines.• Quality Assurance and Reporting: Oversaw content operations, actively identifying and reporting quality issues to product management personnel, contributing to enhancing digital products.• CMS Management and Project Execution: Managed CMS systems, such as Sitecore and Umbraco, while actively participating in major digital projects spanning diverse industries, ensuring the successful planning, creation, and implementation of content to achieve project objectives.Worked on major digital projects:• Filmmaking and media: ImageNation • Airports and Airlines: Emirates, FlyDubai, Abu Dhabi Finance, and Abu Dhabi Duty-Free• Metal Industry: EGA • Oil and Energy: Masdar Corporate and Masdar Future Build • Events: Expo Schools Programme, Expo 2020 Dubai, District 2020, and Expo Media Portal • Banking: UNB, NBF and CBE• Government: Dubai Government Excellence Program (DGEP) and IBDAA • Automotive: Mercedes Benz • Nonprofit organization: Misk Foundation• Hospitality and Tourism: Yas Marina Circuit, U by Emaar, and Laguna Water Park by Meraas Show less

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  The royal commission for alula

  Jan 2023 - Oct 2023

  Digital content manager

  • Content Management Leadership: Overseeing content structuring and population on the Experience AlUla’s website and app, primarily focusing on managerial duties to ensure streamlined operations.• Cross-Functional Collaboration: Co-led cross-functional collaborations to ensure content alignment with upcoming events and festivals, driving strategic engagement across teams. • Data-Driven Decision-Making: Utilized data insights to inform content decisions, enhancing brand consistency and achieving improved KPIs.• Quality Assurance and Content Excellence: Ensured content accuracy and quality as part of the Arabic Quality Review process, upholding the organization’s standards.• Mentorship and Team Leadership: Acting as the senior member of the CMS team, providing guidance, mentorship, and leadership to ensure successful content execution. Nurturing team growth and development fosters a culture of strategic thinking and continuous improvement. Show less