Experience

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  Total solutions, inc. (tsi)

  May 2010 - Jul 2010

  Summer intern

  Responsibilities- In charge of the Project “Invest in India” and “Mystery Audit”. A first of its kind initiative in India.- Team Leader for preparation of Asset Evaluation report for HILTI, a global leader in construction and building maintenance industry.- Doing Mystery Audits for NIRULA’s, BASKIN-ROBBIN and CINEPOLIS all over India.

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  Jabong

  Jun 2012 - Sept 2014

  Assistant manager, operations and marketing

  Taking Jabong Worldwide!> International Business, Operations and Marketing : (JabongWorld.com) Marketing• Digital Marketing (Paid) - Google Adwords, Yahoo and Facebook.• Email Marketing Customer Care• Setting up JabongWorld customer care and hired and trained the CC agents to take care of the responsibility. Operations• Setting up complete order fulfillment process (from Sourcing to Delivery)(Departments – Vendor Management, Order Fulfillment)- Bin Management and RTV (Return to Vendor) process design and implementation.- Setting up complete Marketplace model for JabongWorld. Business Development • Helped establish business worldwide. • Brought new business clients from Australia, UAE, Singapore and Malaysia. > Costing [November ‘12-Current]• Fulfillment costing-Collecting, analyzing and reporting fulfillment costing (Per order/per item/per docket)> Leading Mystery Audit Department – Jabong.com [October’13 - Current] -Set up the mystery department in Jabong. -Conducting Mystery Audits in Metro and Non-Metro Cities. -Collating, Analyzing and finding key observations for improvements.> All India Hub Audit Manager [July ‘12 - November ‘12] -Set up the whole process for hub audits.-Managed Hub Audits of 35 hubs of JaVAS – Jabong’s own logistics company -Suggested various process changes to make the system efficient. Show less

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  Lybrate

  Jan 2014 - Jan 2016

  Vice president marketing

  Digital Marketing :- SEM, Email, Display, etc.- Budgeting, Strategising, Planning, and Executing campaigns. - Looking after Facebook, Google, Twitter, Yahoo, and other affiliates. - Growth HackingAlliances and Partnerships:- Looking after alliances with News Websites, Browsers, and Mobile Manufacturing companies, Samsung, Lava, Xiaomi, etc.- Coordinating and managing all the digital alliances [App and Website]- Partnerships with Telecom OperatorsOffline Marketing :- Selection of Agencies- Looking after ATL, BTL, and Activations- Co-ordinating with Creative and Media Agencies to execute our offline campaigns- Content integration with Hindustan Times and other Media partners. Show less

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  The holy store

  Oct 2016 - Dec 2017

  Founder

  The Holy Store is an online platform for spiritual and religious products and services/ Launched online store and customized products like "Navratri Kits/Diwali Kits"/ Launched store in Amazon, Snapdeal and other online marketplaces/ Retail stores launch in South Delhi/ Digital Marketing and Growth Hacking setup

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  Vardhman health specialties pvt ltd

  Feb 2018 - Mar 2019

  Digital transformation consultant

  Vardhman Health deals in super-specialty medicine and has over 16 branches across the country. It is already a 350+ crore venture with capabilities to deliver medicine PAN INDIAExecutions: / Launching Vardhman B2B portal and B2C App for Medicines. / Ensuring change management of all the relevant stakeholders for efficient transfer from cash/one-to-one customer integration to complete online order taking process and delivery, along with the customer care setup./ Mapped complete existing process of all departments and created a process for online mapping along with offline Sales Agents order taking process./ Achieved Sales of over 1.5 Cr post app launch.Handed over the complete project to internal tech/product team post successful set up and launch. Show less

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  Expletus media private limited

  Aug 2018 - now

  Founder and ceo

  Selected as Top 20 startups by SIDBI - 2020Recognized as "Top 10 Aspiring Advertising Agencies - 2019" by Silicon IndiaIncubated by Espark Viridian AcceleratorReachlocalAds is a hyperlocal targeting platform that helps you to reach out to your new potential users at the Pin Code level and further segment them by Age, Gender, Mobile Device Category, Mobile Device Age, etc. with Email and SMS Funnel based Retargeting mechanism.For instance, you can reach out to 30-45, Female, living in certain pin codes in South Delhi and using an iPhone.Platform URL --> https://www.reachlocalads.comIt is a first of its kind platform that enables a company to segment based on: - Customer Paying Capability - Customer Demographics- Customer Behavior - Live Targeting (event/pin code) Show less

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  Pitney bowes

  Jan 2019 - Apr 2019

  Product marketing and growth hacking consultant

  / Growth Hacking and Product Marketing Strategy for Pitney Bowes App - PB Care/ Strategising to use the internal inventory of PB to increase the app usage/ Recommendations to change "UI" to increase the app downloads and app usage(both on the Digital and offline inventory)

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  Avasar works private limited

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  Founder