Theunis Stoffberg

Experience

• 

  ARM Advertising

  Apr 1996 - Mar 2001

  Art Director

  Graphic design and creative for ARM Advertising. Accounts I worked on: Lafarge Cement, Mutual and Federal, Busby Leathergoods, Owens Corning and Petzetakis Africa.

• 

  GlueWeb

  Apr 2001 - Mar 2008

  MD

  Website development in JOOMLA and bespoke. I served and managed clients such as Imperial, Lafarge Cement, ER24, Petzetakis Africa and Europ Assist.

• 

  PnP Communications

  Apr 2008 - Dec 2012

  Head of Digital PR | Business Unit Manager

  Heading up PnP's digital account department, managing clients, staff, P&L and PR Digital output.Clients served: AEL Mining Services, ProScan, Hotelzon. Oversee and manage the full digital and PR integrated project lifecycle, from initial scoping, planning, estimating and scheduling to co-ordinating digital design, media execution, coding and testing. Day-to-day management and smooth running of digital projects including websites, online media platforms, PR and digital advertising. Show less

• 

  Quirk

  Jan 2013 - Jan 2014

  Senior Digital Specialist and Account Manager

  Manage and drive Quirk’s new strategic imperatives – user experience (UX), data and mobileservices and drive new, social media insights reporting. Accounts I worked on include Makro, Hollard, Renault Cars and Sun International.

• 

  Pineapple Analytics

  Feb 2014 - Mar 2016

  Senior Digital Specialist (Freelance)

  Assisting various clients in E-Commerce and lead generation in Digital strategy, Paid Media and SEO.Clients serviced included TrailerTown, Fragrance Find and Pinoak Solutions.

• 

  SalesLab

  Apr 2016 - now

  Digital Director | Founder and CEO

  Specialising in digital marketing services for B2B lead generation, e-commerce and SaaS businesses. Managing clients such as Fedhealth, BestMed, Linde Forklifts, Nemo Travel and Nouwens Carpets.Responsibilities include: > Managing the business, P&L, resources and new business development, pitching and closing sales. > Oversee and manage the full digital offering, from initial scoping, planning, estimating and scheduling, through to execution and analysis. > Day-to-day management and smooth running on projects, people, budgets and resources> Day-to-day management of a range of digital projects including UX, CRO, WebDev, SEO, PPC, Email, GA4 and GTM.> Predicting and managing sales pipelines, P&L, revenues and forthcoming prospects from each client > Ability to determine and manage the financial performance of projects > Scoping of digital projects with clients, understanding their individual requirements and creating accurate documentation > Facilitating the definition and planning of functional and technical specifications> Effectively planning and prioritising deliverables, ensuring requirements are clearly communicated and executed > Delivering expertise within digital speciality supporting the client teams in a consultancy capacity> Analysis and reporting on performance Show less

• 

  AWA digital

  Jun 2020 - Nov 2023

  Senior Digital Account and Project Manager

  AWA is an international Conversion Rate Optimisation and experimentation agency across Europe and Africa. I managed accounts and projects for King Price and Momentum Multiply, AllBeauty, FragranceFind, YouGarden, Cannon.> Business development manager in South Africa> Managing projects on some of Europe's largest e-commerce stores across continents remotely. > Managing optimisers and clients in the UK and dev and operational teams in India.> Acting as the glue in the project between developers, marketing specialists, stakeholders QA’s and clients to ensure on-time delivery. > Assisting with requirements elicitation using interviews, surveys, observation and experimentation (A/B testing). Structuring the epic features and user stories for experiment. Scoping it and defining what a positive outcome will be.> Working with key stakeholders to define requirements, milestones, and scoping of projects.> Presenting proposals, budgets, deliverables, and timeframes to stakeholders.> Drafting and maintaining project documentation, including project plans, status reports, and meeting minutes.> Conducting monthly status meetings with stakeholders to provide progress updates, identify risks, and ensure alignment with project goals.> Providing regular updates on project status to stakeholders, keeping them informed about progress and potential risks.> End-to-end project management, overseeing all aspects from initiation to closure.> Conducting daily check-ins and collaborating with the development team to prioritise tasks, resolve roadblocks, and ensure timely completion of deliverables.> Managing systems, budgets, operations, and outcomes for each project.> Coordinating with third-party vendors, contractors, and suppliers across projects.> Ensuring timely and quality delivery of project outcomes through effective project management.> Building strong client relationships and leading proposals for new projects. Show less