Experience

• 

  Realm retail & leisure asset management

  Oct 2005 - Sept 2006

  Marketing assistant

  - Responsible for co-ordinating the marketing activity for a clients retail outlet with 1.3 million footfall per annum. Tasks included planning & scheduling advertising across a variety of channels (outdoor, radio, printed collateral, POS & digital comms). Organised celebrity events and promotions to drive footfall & sales.- Managed and developed 14 websites through CMS and worked closely with production to develop creative inline with client content schedules. During the 2005/06 period new visitors increased by 40% and repeat visitors by 26% YOY.- Created the 2006/07 marketing plan for the outlet management client contract renewal, which included strategic intentions and future marketing activities. This plan was approved and implemented.Key responsibilities include:Campaign management, communication planning, website content management, online display, email comms strategy, online copy writing, SEO analysis & web reporting, digital project management & brief production. Show less

• 

  Cabinet office

  Sept 2007 - Feb 2008

  Marketing officer

  - Provided support to the sales and marketing team for commercial & international events delivered by the planning college. Built strong relations with a large number of delegates attending the college, improving levels of retention and satisfaction amongst groups and individuals.- Project managed the launch of a new conference facility to attract delegates for specialist training. Worked with senior civil servants from conception through to launch, managing critical timescales and budgets to deliver the facility on time for advance bookings.- Successfully assisted a team effort in increasing sales and streamlining commercial bookings administration and provided administrative support for conference and event bookings.Key responsibilities include:Stakeholder management, event planning & project management. Show less

• 

  Ignition nbs ltd

  Aug 2008 - Sept 2010

  Account executive/project manager

  - Managed strategic 12 month Marketing Action Plans for over 20 clients nationally. Key accounts managed included HSBC & AXA.- Co-ordinated campaigns within strict timeframes and budgets. Produced briefs, analysis and reviews for campaigns including digital, email and DM. Aligned to marketing plan tactics these campaigns developing client’s new business, customer loyalty and brand exposure.- Co-ordinated the development of seven websites by working with clients to create comprehensive web proposals, site maps and wireframes. Website content was written and maintained using a bespoke in-house CMS platform. Key success included developing a secure portal for HSBC.- Responsible for the development of Ignition’s website, blog and social media presence. Monthly SEO was co-ordinated and led in partnership with key vendors.- Created and led a client training framework for Ignition’s CMS & CRM system, including best practice training programmes, exercises and workshops.- Offline and online copywriting skills including DM, newsletters, emails and website content.Key responsibilities include:Account handling, budget control, campaign management, email comms planning, leading CMS training sessions, online copywriting, SEO analysis & digital campaign reporting, managing web developments, brief & proposal writing, blog writing & user testing. Show less

• 

  The co-operative group

  Sept 2010 - Feb 2013

  Digital delivery officer

  Responsible for delivering digital products from initiation through to release across multiple sectors, including food, finance, electrical and travel. Typically define vision, roadmap, resource, and manage budgets and risks & issues while collaborating with multiple partners.Specialise in advising stakeholders on digital campaign strategy and working collaboratively with project teams to define and deliver relevant customer-led solutions and intuitive user experiences.Digital products included; CMS builds, microsites, interactive games, RWD builds, mobile apps and data-driven web tools.Managed the development of an award winning ethical campaign site for the Groups largest brand campaign – 'Join the Revolution'. Website included registration, voting mechanism and personalised content. Site was delivered under critical timescales for a national ad campaign. Co-ordinated development with multiple stakeholders alongside other digital channels; including social, email and media. Site delivered 140% more registrations than main competitor site. Won Best Integrated Campaign in National Awards.Developed a process for managing digital developments across the business in collaboration with wider stakeholders and partners. Industry standard templates & documentation introduced. Quality of output and time/resource efficiencies identified. Process was continually optimized. Show less

• 

  The white agency

  Mar 2013 - Dec 2016

  Managed the project teams for two programs of work with Lion, agencies largest account:1. eCommerce - launched a new eCommerce brand (MoCU)2. Mobile Venue Test & Learn - prototype build & testing of in-venue digital productsDelivered local and global rollout of the Lendlease digital workplace product to support the businesses transformation to Team Based working and the transition to new premises.____Typically responsible for:- Planning & delivery of campaign activations- Hybrid Account Management/Delivery for key clients- Direct management of Producers in team- Delivery of large platform builds (campaign, content & eCommerce)- Lead hybrid Agile delivery practices- Product Development - owning vision definition, roadmap, investment, success metric definition, rollout & scale (local + global)- Management of Program of Work for key clients (e.g. Lion eCommerce)- Facilitating Human-Centered led design- Lead test & learn approaches, including prototyping & UX design- New business development- Definition of new business processes and ways of workingCMS and eCommerce platform experience across:- Sitefinity- Episerver- AEM- Wordpress + WooCommerce- Drupal Show less

  • Senior Digital Producer

    Mar 2014 - Dec 2016

  • Digital Producer

    Mar 2013 - Feb 2014
• 

  Whitegrey

  Jan 2017 - Dec 2017

  Project director

  - Led the PM team responsible for delivery within the Experience Design Practice- Defined a common operating model within the Practice based on a Hybrid Agile delivery approach- Drove delivery excellence across the team implementing best practices and supporting the team with day-to-day delivery and mentoring.Highlights included: - Hello in Elephant - Building human connection to elephants. Winner of Cannes Lion and 2 Effies.- XXXX Goldie - Encouraging Aussies to watch the cricket together over a beer. - Amber - A chatbot with great taste. Show less

• 

  Nakawe project

  Mar 2018 - Oct 2018

  Marketing consultant

  Marketing and communications consultant for Nakawe Project. Supported upcoming documentary exposing the illegal fishing industry - 'Game Over Fishing'.Game Over Fishing campaign site:http://gameoverfishing.nakaweproject.org-----For the last five years, @NakaweProject volunteers have been creating a documentary called 'Game Over Fishing' - exposing illegal fishing with shocking never seen before footage. Nakawe Project is a non-profit volunteer led organization dedicated to finding solutions to environmental problems, with a specific focus on marine issues. We hope this film will serve as a vehicle for change, raising awareness in both local and international communities. Show less

• 

  Tracc (tropical research and conservation centre)

  Aug 2018 - Jan 2019

  Digital strategist

  Developed a Marketing Strategy and Communications plan for TRACC.---The Tropical Research And Conservation Centre (or TRACC), is a marine conservation organisation based in the Celebes Sea dedicated to protecting sea turtles and restoring coral reefs destroyed by the local fish bombing practices of Malaysia.

• 

  Whitegrey

  Feb 2019 - Jul 2019

  Senior project manager (contract)