Experience

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  Romter business center

  Dec 2015 - Feb 2016

  Public relations

  - Assist customers with all enquiries, help, support, complaints or purchases regarding the entertainment theme park- Maintain and sustain high level of Customer Service level- Main point of contact for the public relantions for the events- Responsible for promoting & updating in the online media the upcoming events- Admin activities including also processing online orders/bookings, customer information and invoicing- Cashier skills: POS/Cash- Updating and publishing both in the on-line and at the work, program, cost and regulation- Team work Show less

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  Cora

  Mar 2016 - May 2016

  Digital marketing intern

  Cora Hypermarche, one of the key retailers in the romanian market was preparing to launch a new website dedicated to online consumers.As part of this new project, I joined the company's Digital Marketing team with the scope of offering support in implementing the new marketing strategy. As main responsibilities I contributed to the team's work by building and developing the database for the new website and redefined the products descriptions by incorporating the marketing research team insights and informations with the aim to make the products to be more appealing to the online shoppers (I reworked and redefined over 3500 SKUs).I supported the new marketing strategy also by defining the words tags in the website for the cooking recipes - this functionality facilitates consumers experience (UX) by suggesting them the ingredients they need for the recipe they have selected.Accomplishments: The Digital Media internship experience brought me a lot of satisfaction as my first role in a big multinational company. As a key accomplishment I managed to respect all the deadlines of the project despite the challenges that occurred. During this internship I found my affinity for online marketing. Show less

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  Brd - groupe societe generale

  Jun 2016 - Aug 2021

  ▪ E-mail marketing - Product Owner for Emailing and SMS Platform;▪ Responsible for www.brd.ro website; ▪ Strategic planning, leading and development of all digital campaigns and projects for BRD Groupe Societe Generale, on both desktop & mobile;▪ Identify market trends and define the online strategy;▪ Advocate and build business cases for a stronger digital presence;▪ Manage the media and advertising agencies;▪ Working with internal stakeholders on defining objectives, performance targets and developmentplans for extending our digital footprint;▪ Web analytics – strategic business KPIs. Monitoring and reporting;▪ Interface design and usability testing.Key achievementsKYC Process Implementation BRD.ro 2019 redesign. Mobile friendly, redesign, UX review and A/B testing. Landing pages optimization and integration with BRD.ro. +40% traffic increase.BRD European Funds redesign - www.fondurieuropenebrd.roBlack Friday - www.brd.ro/zenfriday Show less ▪ Responsible for creating and implementing digital marketing campaigns for ROI;▪ Identified market trends and defined the online strategy;▪ Advocate and build business cases for a stronger digital presence;▪ Managed the media and advertising agencies;▪ Worked with internal stakeholders on defining objectives, performance targets and developmentplans for extending our digital footprint;▪ Web analytics – defined strategic business KPIs. Monitoring and reporting;▪ Interface design and usability testing.Key achievementsBRD.ro 2016 rebuild. Mobile friendly, redesign, UX review and A/B testing. +25% in sales leads /+30% conversion rate on mobile.Real time chat @ BRD.ro. Extended our digital touchpoints through a trigger activated (after a certain number of interactions or time on site) chat for easier customer care and improved customer experience. Avg. response time: 3 minutes.Customer care @ Facebook. Set-up workflow with Call Center to manage support and productrequests received through FB Messenger. Training sessions with dedicated team / shared duringpeak periods.Behavioural marketing @ BRD.ro (WIP). Website content personalization based on user behaviour.Landing pages optimization. A/B testing and funnel review. Mandatory guidelines.+30% conversionrate. 3M EUR / year in business revenues from online sales leads Show less

  • Online Marketing Coordinator

    Aug 2019 - Aug 2021

  • Digital Campaigns Coordinator

    Oct 2018 - Aug 2019

  • Online Marketing Analyst

    Jul 2017 - Oct 2018

  • Studies Analyst

    Jan 2017 - Jul 2017

  • Marketing Intern

    Jun 2016 - Dec 2016
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  Vodafone

  Aug 2021 - Nov 2022

  Product owner my vodafone self-care web | sso & one account
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  Raiffeisen bank romania

  Nov 2022 - now

  Product manager pi cards