Experience

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  Bell media

  Oct 2008 - Oct 2017

  • Promotions Director at 98.5 VIRGIN Radio, CJAY 92 & Funny 1060AM

    Feb 2013 - Oct 2017

  • Promotions Coordinator at 98.5 VIRGIN Radio

    Feb 2010 - Feb 2013

  • Brand Ambassador at Vibe 98.5, CJAY 92 & Classic Country AM1060

    Oct 2008 - Feb 2010
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  One & only proposals + special events™

  Sept 2015 - Dec 2019

  Ceo & founder
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  Axia fibrenet (acquired by bell canada)

  Oct 2017 - Oct 2018

  Community investment specialist
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  The gathering of cult brands

  Aug 2018 - Nov 2019

  Partnership & business development lead
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  Atb financial

  Nov 2019 - now

  In this role, I am responsible for driving clients acquisition and growth within ATB's Everyday Financial Services (EFS). By deeply understanding client needs and leveraging data-driven insights, I collaborate with key partners across ATB (People, Culture, Brand & Communications, Risk Management, Client Experience & Technology, Learning and Development, Pricing and Performance) to design, implement, and measure the effectiveness of the market programs, campaigns, and initiatives that build brand equity and support lifelong client relationships.I lead the development and execution of integrated marketing campaigns that drive client acquisition and business growth. This requires strong analytical, communication, and collaboration skills to achieve these business objectives:- Generate revenue and forge partnerships - Develop data-driven strategies- Collaborate to maximize ROI- Optimize marketing campaign performance (KPIs)- Manage budget(s) - Build stakeholder relationships - Champion client-centricity- Drive innovation Show less

  • Senior Manager, Everyday Financial Services Strategic Growth

    Jul 2022 - now

  • Senior Manager, Strategic Partnerships at ATB

    Jan 2022 - Jul 2022

  • Senior Manager, Strategic Partnerships at Brightside by ATB

    Apr 2021 - Mar 2022

  • Manager, Strategic Partnerships at Brightside by ATB

    Nov 2019 - Apr 2021